Equilibria Featured in Crain’s Chicago Business

Equilibria Crains Chicago Business

The BBG team would like to extend a major shout-out to the Equilibria team on their 2019 progress as they mature from concept to major contender.

Equilibria is now poised to take a sizable chunk of the CBD tech space as they tighten focus, introduce new strategy and expand their line-up of product.

Read the full article at Crain’s Chicago Business.

CBD is No Joke

As the CBD space explodes at a rate of 7x in 2019 commercial attention has been focused on marijuana, as states such as Illinois and Michigan have legalized recreational use. But hemp is a bigger market with fewer barriers to entry, making it attractive to startups and established companies alike.

BBG has had an ongoing relationship with both Marcy Capron Vermillion and Coco Meers from previous business offerings and have been working with Equilibria since 2018.

Learn more about Equilibria’s offering on their website.

Posted By
Jason Schwartz

Bright Bright Great Named TechReviewer Top 40 2019 Web Design Companies

Bright Bright Great Ranked #16 Among Top 40 Web Design Companies

If you are looking for the best place for website designing and developing, or a complete online brand positioning, then Bright Bright Great is the one stop solution for all your needs.

Today, web design, UX/UI has taken a significant role in marketing and web promotion of a company. There are different web designing companies who can help you in every step of online promotion and let your company hold a space worldwide.

Talking about the web designing companies, Bright Bright Great is one of the prominent names in the market that has 12 years of experience in this genre. The company has been recognized by a research & analytics agency TechReviewer.co as a Top Web design company. Bright Bright Great holds respectable position in offering world-class services to the clients based worldwide. Owing to the excellent team of professionals, the company has been able to different customized software solutions for their clients.

At nibble software services like web designing, web hosting, SEO, Digital marketing, Mobile application development and SMM services are offered. The forte of the organization is that they never compromise with quailities and this is why within this short span of time Bright Bright Great has been able to count a huge client base in its list.

The professionals work on the mission that is to solve the query of the customer’s and ensure that all the needs are duly meet with. They are 24/7 ready to assist you in every possible manner and make sure that all your queries are solved within time.

About TechReviewer.co

TechReviewer is a research & analytics team founded in 2019 that carries out studies and compiles the lists of the leading software development companies in various categories based on the market research and the analysis of reviews.

Techreviewer helps to connect the business and find optimal vendors that meet the high requirements for providing quality services.

Top Web Design Companies 2019

View Other Bright Bright Great Awards & Recognition

Posted By
Jason Schwartz

BBG is Hiring a Web Developer

Web Developer WantedBBG is looking for an experienced web developer who takes pride in their work and strives to create clean and simple code. You’ll be working closely with our development team, our design team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

Requirements:

At least 2 years of web development experience
Experience creating websites using:
PHP (WordPress and/or Laravel)
HTML
SCSS/CSS
Javascript (Vue, Angular, React, etc)
Experience with Git
Understand basics of SEO optimization
Familiarity with webpack

Bonus:

Experience with WCAG
Experience with with any of the following: WooCommerce, Shopify, Salesforce, MailChiimp, Pardot, Hubspot, CraftCMS
Email development
Web Hosting

About You:

Clear Communicator
Detail Oriented
Thoughtful
Personable
Optimistic
Problem Solver
Client Facing Communication
Desire to Learn and Push Self

About Bright Bright Great:

BBG is looking for an experienced web developer who takes pride in their work and strives to create clean and simple code. You’ll be working closely alongside our development team, our design team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

To apply, please send the following to careers@brightbrightgreat.com:

Resume
Brief introduction to yourself
Why you would like to work at Bright Bright Great
Links to past work, github

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

6 Top WordPress Designers Share Their Keys to Success

Running a successful WordPress agency is no easy task. The landscape changes quickly and what worked yesterday may not be the best practice today. As you will see, some things change, but many things will always stay the same.

I recently had the pleasure of interviewing six of the most successful WordPress agencies in North America to understand what makes them great.

Read the full article on AccessWP by Anthony Tran.

Jason Schwartz, Bright Bright Great

Jason is a self-confessed process nerd. He is always watching both business operations and processes looking for ways to improve.

What is your biggest tip for running a successful agency?

“New tools and products come out every week that making it easier for both our internal team and our partners to communicate. Always being open to test and potentially change our tools is important.”

How do you make sure your customers are happy?

“This is something that is really important to us. Happy customers mean both referrals and repeat projects. We put everything we have, heart and soul into all projects to push beyond what is expected. Clients are typically not designers, developers, UX specialists, so when I hear from them that we went beyond anything they could have dreamed up, that’s a win.

What makes Bright Bright Great special in the market?

“We have our own in-house type foundry called Avondale Type Co. We can design and license unique typefaces to global brands.”

Key Takeaways

  • People: Taking on the right clients and hiring talented team members.
  • Process: Having an efficient and effective process that you always look to improve.
  • Products: Providing great service and going the extra mile.
Posted By
Jason Schwartz

New Work: Strong Analytics

Strong Analytics Website

Bright Bright Great recently created new brand identity and website for Strong Analytics. Strong is a leading data science, machine learning, and artificial intelligence consultancy. They help companies build and deploy custom end-to-end machine learning and utilize artificial intelligence (AI) solutions.

Strong Analytics Web Pages

Strong Analytics Business Card Design

 

Strong Analytics Branding Elements

 

Strong Analytics Mobile Design UI Strong Analytics Illustrations

About The Project:

Since 2016, Strong Analytics has grown to an elite team of PhD-level data scientists. Strong is trusted by top brands including Mercedes-Benz, H&M and Dictionary.com. They lacked a cohesive brand language and strategy appropriate for their level of expertise. BBG developed a robust brand, including a custom word mark, marketing materials, and new digital experience.

Strong Analytics Web Modules

About Strong:

Strong is a one-stop shop for designing, building, and deploying custom data science and machine learning solutions.

View All New BBG Work

Posted By
Jason Schwartz

New Work: Equilibria, Custom CBD Routines

Bright Bright Great is excited to have worked with Equilibria, custom routines of premium CBD — from farm to home — with a dosage concierge on call.

BBG handled updated branding, packaging and photography as well as propose new digital strategy for the Equilibria team.

Equilibria Women CBD Equilibria Women CBD Packaging on Display Equilibria Women CBD Medical Dosage Dropper Equilibria Women CBD in EnvironmentEquilibria Women CBD PackagingEquilibria Women CBD Packaging

About CBD:

Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substanceCBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.

From Equilibria:

Industrial hemp is a cannabis sativa plant grown specifically to exhibit 0.3% THC content or less — this is why there’s no discernible intoxicating effect, but also why it’s legal. Any industrial hemp plants that cross the 0.3% line in the sand become marijuana plants, federally illegal, and (after approximately the 10% THC mark) psychoactive/intoxicating.

With our industrial hemp-grown CBD, you get a huge portion of the clinically-observed benefit of medical cannabis plants, with none of the illegality or impairment. Equilibria’s CBD is farm-to-home, at the highest quality available in the US market (straight from our 1,100 acre farm in Colorado!). All of our products are lab-tested with results readily available.

New Work

Posted By
Jason Schwartz

Where Did The Name Bright Bright Great Come From?

We regularly get asked where the name Bright Bright Great came from, so we finally want to share that story.

What Was the Process?

First and foremost, we wanted a unique name that conveyed our personality. Prior to formally starting the company, we took a few days to brainstorm names, ultimately coming up with something like 10 pages of double-sided notebook paper worth. Names ranged from pretty crazy, to expected.

From there we whittled down the list to 1 side of 1 page of paper and did some web diligence. Was the name in use? How open were social handles? How open was the internet for the name.

Ultimately it came down to about 5 potential names, some better than others, but with huge digital opportunity. Although that list has been packed away (*it will be found someday) 2 of the names on that list were KILO and April O’Neill. KILO always represented the weight of a design project and the impact it can have. April O’Neill was a throwback to our favorite cartoon tv reporter from Teenage Mutant Ninja Turtles.

The interesting thing about both of these names was that KILO was almost impossible to gain internet space with and we uncovered that not only was April O’Neill a TMNT throwback name, it was also an adult film star, a special part of the web that we could never compete with from an SEO standpoint, but also we didn’t want potential clients having to go through to find us.

We chose the best name, Bright Bright Great.

Bright. Bright as in intelligence. It has always been a paramount personality attribute of our brand to craft smart solutions for all projects we work on. Design by definition is problem solving. Our goal is to always think about the problem and solution for all creative projects.

Bright. Bright as in colorful. We aren’t talking so much here about our personality, but more so the literal vibrancy of color. When we first started and Jason Schwartz was our Creative Director, neon was the name of the game.

The brighter the neon, the better. Although that has somewhat subdued over the years, we still highly value the importance of color in not only brand strategy, but also in other areas like visual accessibility and interaction design.

Great. Simply put, great work.

Did it Hold Up?

13 years later, we are still proud of these principles as they continue to encompass who Bright Bright Great is. So although the logo has changed a few times, the name holds true.

Posted By
Jason Schwartz

BBG is Hiring a Digital Designer

Update: Feb 14 – This position has been filled. 🙂

Bright Bright Great is hiring a Digital Designer to join our team in Chicago.

BBG is focused on brand strategy including user-experience, art direction, user interfaces, branding, and typography. Having digital work in your portfolio is important to us– our balance of digital to print is 70/30.

Requirements:

  • Contribute to all parts of the design process, from ideation and art direction to production design and development hand-off
  • Develop branding for existing and new entities
  • Design digital experiences while considering the technological and physical constraints of the user]
  • Develop user experiences and interactions for digital product
  • Create and implement unique visual language systems for client projects
  • Create sitemaps, user flows, and wireframes
  • Communicate with clients and incorporate their perspective while educating them on the design process

About You:

  • You’re optimistic, friendly, and organized
  • You’re incredibly process-driven and detail-oriented
  • You understand the principles of good design, current trends and are aware of the best design and branding inspiration from around the world
  • You are passionate about designing stunning, usable experiences for screens, innovative layouts for print, and robust brand guidelines
  • You have illustration chops and are able to create illustrations, icons and convey information in a beautiful manner
  • You understand social media and can create engaging snippets for brand marketing
  • You feel comfortable communicating with clients
  • You find inspiration all around you– often from unexpected places
  • You are interested in pushing your skills forward and are open to exploring new techniques and mediums
  • You care about accessibility, responsive design, and best practices for web design
  • You are excited to work with a small team of designers, strategists, and developers
  • You have 2-5 years professional experience and formal training in design
  • You have experience with the Adobe Creative Suite, Sketch, and prototyping tools like InVision or Marvel

Bonus:

You have photography chops for both studio and on-site, or culture shoots.
You have motion graphic skills for animations, gifs and vignettes.

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward.

Our office is dog-friendly as well as human-friendly!

How to Apply:

Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Designer Application
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • Salary requirements

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

BBG Creative Director Amy Schwartz and Managing Director Jason Schwartz Profiled by the American Marketing Association

A Life, Redesigned: How Married Designers Balance Life, Work and a Rebrand

Originally posted by the American Marketing Association on 1/31/2019
Article by Hal Conick, Photos by Alyssa Schukar

Amy and Jason Schwartz have a new baby and run their own agency, Bright Bright Great, which they’re rebranding. As life has changed, so has their work.​

Amy and Jason Schwartz

​​Amy Schwartz sits on a couch next to Lucas Nelson, a young designer on her team at Bright Bright Great, a design and branding firm in Chicago. A cold, bright November day shines through BBG’s frosted windows as Amy, creative director of BBG, taps her fingernails on a coffee cup and sings aloud to herself. “OK!” Amy says, focusing on Lucas’s laptop screen; he’s pulled up illustrated icons he designed for Health Champion, a startup client whose website and brand BBG is building from scratch. Health Champion will be an app that collects patients’ health data, making medical records portable—Amy and her husband Jason Schwartz, founder and managing director of BBG, are fresh from the belly of the healthcare system, having given birth to a child three months prior. They felt a personal connection to the startup’s mission of easy access to medical records. Part of their work philosophy is to collaborate with people who are innovative and passionate, another is to put good work out into the world. If you’re creating something that’s bad, Amy says, you’re a jerk; if it’s neutral or mediocre, what’s the point?

Bright Bright Great Ideation

“If we add multicolor icons, do you think it’ll be all over the place?” Lucas asks Amy.

“I don’t think that it’ll be good for these,” says Amy, 28. She has a cherubic face and wears a hoodie with torn jeans. “Keep it single color.”

The heart of Bright Bright Great—ceilings covered in copper and aluminum pipes, walls decorated with murals, awards, wacky toys and bizarre photos of women pouring mustard into a high-heel hot dog—is a rectangular group of 10 white desks bunched into the middle of the room, including Amy’s desk, which is filled with half-sheets of paper, a purposefully misspelled pennant that says “problmes” and a note to herself posted to her monitor that says “green is not a creative color.” Jason’s wooden desk sits just 15 feet east, a sparse arrangement highlighted by a bright-pink Stay-Puft Marshmallow Man. Jason’s slightly graying beard rests in his left hand as his right hand scrolls his calendar, which looks like a disastrous game of Tetris. At 39, Jason is the BBG patriarch, a veteran compared to his young staff. He wears a black hoodie and cuffed jeans, his legs pumping like pistons underneath his desk. Amy turns around and asks Jason if he has time to take another call today.

“I’m booked at 10, 11, 1, 2, 3…”

Bright Bright Great Morning Meeting

BBG Team Work Session

Read the full article on the American Marketing Association website.

About The American Marketing Association:

The AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

About The Dracula Family

The Dracula Family is the Creative Output from Amy Schwartz, Jason Schwartz and Hype Schwartz. This includes speaking engagements, creative works and more. More about The Dracula Family.

Posted By
Jason Schwartz