New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

Bright Bright Great is Looking for An Accounts Manager

Bright Bright Great is hiring a Account Manager to join our team and lead project management and accounts.

We’re a small Chicago-based team of designers, developers, marketers, and strategists. We work with a wide range of clients from startups and longstanding businesses, to large companies across all industries. BBG does not have a specialized vertical, we are focused on brand strategy including user-experience, art direction, user interfaces, branding, and typography through marketing and sales execution to achieve desired goals.

We also run Avondale Type Company, our type foundry, and Mlmtr, our photography and videography house.

The ideal candidate has experience coordinating digital projects and can ensure all projects are delivered on time, within budget and scope, while bringing out the best of everyone around them. The Account Manager will be involved in every phase of the project, from proposal writing and pitching new business, through launch and support. The Account Manager will maintain relationships with clients and serve as a liaison between the client and BBG team.

We view our clients as our collaborators and partners, and the ideal Account Manager will be eager to work alongside stakeholders and the creative team to ensure the best possible outcome.

We are committed to diversity and especially encourage members of underrepresented communities to apply.

Responsibilities:

New Business (20%):

  • Assist in the creation of project proposals and actively participate in project pitches
  • Assist our Operations, Creative, and Technology teams in the development of project scopes and proposals
  • Attend meetings and conference calls with potential leads and new business

Project Management (80%):

  • Process driven leadership
  • Seamlessly guide new projects from the proposal phase to project kickoff
  • Coordinate daily with Managing Director
  • Coordinate internal resources (designers, developers, operations) and clients for the flawless execution of projects
  • Ensure that all projects are delivered on time, within scope and within budget
  • Create and maintain comprehensive project documentation and calendars
  • Educate clients on the creative process and guide the team through challenges that may arise
  • Assist team leads in resourcing team members across projects
  • Track project progress and take action when projects are off track
  • Build and maintain relationships with clients, team, and contractors

About You:

  • You’re optimistic, friendly, and demand organization to the highest degree
  • You’re incredibly process-driven and detail-oriented
  • You have at least 2 years experience working as a project manager or account manager within a design agency
  • You have excellent client-facing and internal communication skills, both written and verbal
  • You have experience working on a small but nimble team
  • You have the ability to balance multiple projects and ongoing changing calendars
  • You have experience with Asana, G Suite (Google Apps), WordPress, and time tracking software
  • You’re willing to grow and develop new skills on the job

About Us:

BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously– we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach. Our office is dog-friendly as well as human-friendly!

Benefits include:

  • Health insurance
  • Dental insurance
  • Paid time off
  • Parental leave
  • Monthly team lunch

To apply, email sayhello@brightbrightgreat.com with:

  • A brief introduction to yourself, highlighting relevant accounts/PM work experience
  • Why you are interested in this role at BBG
  • A link to your resume
  • A link to your Instagram, Twitter, and other social profiles
  • Approximate date you are available to start
  • Salary requirements

No recruiters.

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

10 New Principles of Good Design

Originally posted on FastCo Design by Suzanne LaBarre.

2017 was a year of reckoning for the design community. UX became a weapon, AI posed countless new challenges, and debate erupted over once rock-solid design paradigms. Even some of the industry’s leading lights admitted their revolutionary inventions have serious, unintended consequences.

The upside: Designers thrive on questioning convention–on unearthing solutions to seemingly intractable problems. If 2017 revealed anything, it’s that good design has never mattered more; it’s just the parameters of “good design” that have changed.

With a nod to Braun legend Dieter Rams–whose 10 principles for good design remain indispensable, though somewhat narrowly concerned with the particulars of industrial design–here are 10 new principles for good design.

Good Design is Transparent

User-friendly design has been the dominant paradigm in human-computer interaction for decades, and for good reason: It reduces complex code into a simple language anyone can understand. But today, amid a string of high-profile data breaches and opaque algorithms that threaten the very bedrock of democracy, consumers have grown wary of slick interfaces that hide their inner workings. “For years there was such a huge UX trend toward seamlessness and concealing as much as possible in the interest of making things user-friendly,” Ame Elliott, design director of the nonprofit Simply Secure, said last year. “Now, as discipline, interaction designers and UX experts have a lot of hard work to do to think about how to expose those seams in appropriate ways.”

Good design should be transparent enough to empower users–to help them make informed decisions about their privacy, their browsing habits, and more–without overwhelming them.

Good Design Considers Broad Consequences

Another problem with user-friendly design: In focusing on the immediate needs of users, it often fails to consider long-term consequences. Take Facebook’s echo chamber, Airbnb’s deleterious impact on affordable housing, or the smartphone, which is literally changing people’s brains and has spawned an entire generation of teenage automatons.

Good design chases more than clicks. It’s mindful of potential impact–whether economic, social, cultural, or environmental–and it’s mindful of that impact over time. There’s one simple test, according to Rob Girling and Emilia Palaveeva of the design consultancy Artefact: “Don’t just ask ‘how might we?’” they write, invoking a common term of art in design thinking. “Ask, ‘At what cost?’”

Good Design is Slow

For the past 20 years, tech has embraced a “move fast and break things” mantra. That was fine when software had a relatively small impact on the world. But today, it shapes nearly every aspect of our lives, from what we read to whom we date to how we spend money–and it’s largely optimized to benefit corporations, not users. The stakes have changed, the methods haven’t.

Good design takes time. It favors long-term solutions over quick fixes. As Basecamp designer Jonas Downey puts it: “Now it’s time to slow down and take stock of what’s broken.”

Good Design is Honest

This is one of Rams’s tenets, but it bears repeating at a time when dark patterns abound and corporations treat UX like a weapon. Uber is the most flagrant example. The company built its business on a seamless front-end user experience (hail a ride, without ever pulling out your wallet!) while playing puppet master with both users and drivers. The company’s fall from grace–culminating in CEO Travis Kalanick’s ousting last year–underscores the shortsightedness of this approach.

Good design “does not make a product more innovative, powerful or valuable than it really is,” Rams writes. “It does not attempt to manipulate the consumer with promises that cannot be kept.”

Good Design is Political

“If you work in software or design… you also work in politics.” That was British designer Richard Pope writing at the end of 2016 after the surprise election of Donald Trump, but the point remains relevant more than a year later: Politics is about the distribution of power, and few things distribute power more broadly and rapidly in the 21st century than code and design. Facebook’s role in shaping the outcome of the presidential election is one obvious example. But you can find subtler examples all over the place, from ads targeting men for higher paying jobs to predictive policing software that indicts black people more than white people.

Good design is upfront about its potential to shape the political landscape.

Good Design is Mindful of Systems

Systems thinking is a lofty term for a relatively simple idea: Everything is connected, and designers and developers should strategize accordingly.  Systems thinking has taken on even greater import over the past few years, as the world becomes more complex and intertwined. Consider that we generate 2.5 quintillion bytes of data a year, more than 90% of which was created in just the past two years. Today, nearly half of all adults own a smartphone; by 2020, that figure is expected to climb to 80%.

Good design, then, is no longer about solving discrete problems: It’s about considering the sum of the parts. “The challenge is to rise above the distraction of the details and widen your field of vision,” writes Foundation Capital partner Steve Vassallo. “Try to see the whole world at once and make sense of it. It’s a heady challenge, but you either design the system or you get designed by the system.”

Good Design is Good Writing

In his “2017 Design in Tech Report,” author John Maeda anointed writing as design’s newest unicorn skill. It’s easy to see why. With the rise of chatbots and conversational UI, writing is often the primary interface through which users interact with a product or service. (Siri’s dad jokes had to be written by someone.) But even designers who don’t work on interface copy should be able to articulate themselves clearly. The better their writing, the better their chances of selling an idea.

Good Design is Multifaceted

The days of brands peddling a single identity are gone. The Emotional Intelligence Agency, a U.K.-based branding firm, analyzed the brands that more than 5,000 people said they sought out. The results were surprisingly consistent. Top brands, from Victoria’s Secret to Taco Bell, had four seemingly disparate traits: humor, usefulness, beauty, and inspiration. The takeaway? In an increasingly complex retail landscape, brands must adopt multifaceted personalities to connect emotionally with consumers.

Good Design Takes Risks

Ideo studied more than 100 companies in an attempt to quantify innovation and came away with six key insights. Among them? Challenging the status quo has real business benefits. According to the study, chances of a failed product launch decreased by 16.67% when people felt comfortable acting with autonomy.

Good Design is for People – And Machines

Historically, computers have been designed for human users. But as machines grow smarter and artificial intelligence takes root in people’s daily lives, designers will have to build for a new type of user: the human-machine hybrid. So suggests Normative CEO Matthew Milan, who arguesthat hybrids can do more than any person or computer could accomplish alone, like navigate traffic or compete in superpowered chess games.

Looking ahead, good design will help people trust a system–even when they know they don’t have much agency within it.

Posted By
Jason Schwartz

Print Magazine New Visual Artist 15 Under 30 Amy Schwartz

Bright Bright Great is excited to announce that our Creative Director Amy Schwartz has been named one of Print Magazine’s 15 Visual Artists Under 30. To commemorate the accolade, all artists were asked to produce a cover for the monthly print issue.

Amy Schwartz Print Magazine 15 Under 30

 

More About Amy Schwartz:
https://brightbrightgreat.com/tag/amy-nicole-schwartz/

More About Print Magazine:
http://www.printmag.com/

Posted By
Jason Schwartz