Thank You Princeton University Design Nation 2020!

“I’m glad we are over time. At the 7 minute mark, I wondered how this was going to be sustainable for 40 minutes.” – Jason Schwartz

Design Is Super Easy

A big thank you to Princeton University’s Design Nation Conference 2020 for having BBG’s Creative Director, Partner Jason Schwartz as he presented “Design is Super Easy” workshop session. Additionally, a big thank you to Meg Lewis for being the Bawse and assisting with the session. The Catholic Church, Milk and Tiffany & Co. should be proud. (Or should I say Tiffany & Cow.)

Thank you again to everyone involved in making this conference happen. 🙌

 

Below are answers to the Q&A during the session but didn’t have time to answer.

When you have brainstorming/ideation sessions, how do you judge and make sure good ideas stand for themselves, not because they’re from people with reputation/authority?

The person who yells the loudest doesn’t make them more correct.

When we ideate with all levels of employees involved in research.

When we do offsite ideation digitally, we do it anonymously. When we share the results from ideation after our team has parsed it, we don’t share whose idea it was.

When we ideate in-person with a team, we accept every single ideas in the first pass. At the end of the day, we look for ideas that align with a company’s mission and their goals. Anything that can bring us closer to those 2 items are considered gems.

At what stage of your creative process do you introduce rapid ideation? At the very beginning or after some research?

Before starting. During the entire project. After finishing.

A company cannot be static, simply because the world around them is changing. Even if a company is internally static, the outside world will have an impact, changing story, outward voice, marketing, design, etc. In 20 years, we’ve never worked with a company that was static internally. That means business itself will be changing and new ideas, will arrive.

One thing that is important to note is that typically your clients are not Designers and have all of the creative tools at the start of a project. Good ideas from those who don’t typically think out of the box will come with the education. It’s ok to speak up. It’s ok to think about who we COULD BE. Not only WHO WE ARE TODAY.

Always be open to new (and better) ideas before, during and after a project.

What strategies do you use when dealing with a difficult client?

All Clients are different (especially when working at a consultancy), so you will be working with new people all the time (and pretty much on every project), which means you need to get to know them and they need to get to know you.

You MIGHT be taking things you learn throughout your career fore-granted. Your experience is not their experience. Something that seems obvious and simple to you, might be complex and difficult for them.

Always remember that you have been hired to be on their team and for your expertise. That said, you should be able to share your expertise to arrive at a solution you believe in.

Another perspective:

The Client has hired you for your expertise. At the end of the day, this is a job. If you struggle to connect with a Client and have the flexibility financially to walk away, walk away. It won’t matter how hard you work educating the Client, if they are unable to work with you and you them, it’s not a fit. Designers do not deserve to be berated, or psychologically poisonous environments. Ever. Period.

Fire them. It’s ok to walk away.

Firing a client doesn’t reflect poorly on you. It just goes to show that you understand your own limits, and are also doing the Client a favor by allowing them to work with someone who they may succeed with.

How are you able to ask clients questions so that they lead to more efficient answers?

This is a great question. Starting a project off in a non-efficient way will most likely screw up the rest of the project.

After doing something for 20 years there are 2 certainties:

You already know a lot of the answers. (This comes with experience and expertise.)

Some answers will totally surprise you.

One thing that I feel continuously gets lost in the design space is that conversations between certain groups of people happen that both parties take as fact, but are not shared with the rest of the team. I personally like using a shared Project Management tool for all communication, so the full team can be included and in the loop. It also acts as a record of decision making, very helpful for future reference. Creatively, sometimes I ask, “how did we get here as the answer?” It’s very helpful to look back in reflection.

At your position, how much of your skill set is people management versus creative work?

I am now 20 years into my career. I worked in the following roles, Designer, Senior Designer, Creative Director, Director of Marketing, Advisor, Director of Operations and Investor.

At the very beginning, when I was a Junior Designer interviewing, I was always surprised when a Creative Director said they barely designed anymore. At that time, I thought it was the wrong answer. My belief was that the full design team should be designing to stay relevant.

Then I realized that time is money. Experienced designers are more valuable helping to educate and guide decisions to ensure successful projects, not do all of the work themselves.

Good design will always be good design. If you were a good designer as a Junior, you might not have the business skills YET, but you will probably be a good designer as a Creative Director, without the time to do it.

When I first started I was 100% design.

At this point in my career, I am probably 20% design and 80% operations, however it is my company and that isn’t something that I’ve felt has been able to be “handed off” completely to someone else. My passion is design, which is why I am still involved. I guide checkpoints and act as a sounding board for ideas.

At this point I hire people whose design inspires and instills confidence in me.

Never forget:

About Design Nation:

An all-expenses-paid exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.

We’re not just looking for designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome. all applications are considered on a need-blind basis, and all costs are covered for accepted attendees by Princeton University.

Design Nation is presented by Business Today.

Tiffany & Cowe

I'm a MOOd

Posted By
Jason Schwartz

Creative Director Jason Schwartz to Speak at Princeton University’s Design Nation Conference 2020

“This is an exciting opportunity to connect with some of the world’s brightest minds to talk design, business and very likely the Kool-Aid Man.”

Jason Schwartz, Creative Director

BBG is excited to share that our founder and Creative Director, Jason Schwartz will be speaking May 16th, 2020 at Princeton University’s annual Design Nation Conference 2020,  an exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.

This conference will be attended by designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome with all costs covered by Princeton University and Business Today.

About Princeton University

Princeton University is a private Ivy League research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.

About Business Today

Business Today is an undergraduate-focused business organization based out of Princeton University. Business Today’s team of Princeton undergraduates and board of alumni trustees are singularly focused on expanding the opportunities for communication for today’s undergraduate leaders.

Currently, Business Today achieves this mission through two multi-day conferences, an on-campus seminar series, a bi-annual magazine, an online multimedia platform, and many other assorted programs. A 501(c)(3) nonprofit organization, Business Today is committed to creating the best experience and most value for all conference attendees, content consumers, and organization members.

About Jason Schwartz

Jason Schwartz is an enabler crafting engaging experiences that intersect human interaction with technology.

Over the past 20 years, Jason has worked with Clients from start-ups to global leaders in various capacities from Interactive Designer, Digital Strategist, Advisor, Director of Marketing, Creative Director & Investor.

Currently, he acts as the Creative Director at Bright Bright Great, the agency he founded in 2007.

Bright Bright Great is home to the Avondale Type Co., BBG in-house type foundry and MLMTR photography studio.

Jason is a minority investor is Wholesome Goodness and Riceworks, a better for you foods company, that holds multiple patents in rice processing.

Jason has 2 degrees in Industrial Design, including an MFA from the University of Kansas having written the thesis Design Education for Elementary Education, and a BFA from the University of Illinois, Urbana Champaign.

Posted By
Jason Schwartz

Insert Coin Heads to SXSW

Bright Bright Great has been working with Josh Tsui and the Insert Coin Documentary since day one from the Kickstarter campaign, through branding, digital elements for the documentary and print marketing for SXSW and beyond.

We are excited to share printed posters for the inaugural debut for Insert Coin SXSW 2020!

Poster Series for Insert Coin SXSW

Insert Coin SXSW 2020 Documentary Debut Poster

Insert Coin SXSW 2020 Documentary Debut Poster 2

Insert Coin SXSW 2020 Documentary Debut Poster

About the Insert Coin Documentary

Insert Coin recounts the oral history of a team of geeks and misfits in the back of a Chicago factory creating the biggest video games (Mortal Kombat, NBA JAM, and others) of all time. (World Premiere)

Eugene Jarvis, the creator of 80s classic videogames such as Defender and Robotron, returns to the industry in the 90s. In the process, he assembles a team that pioneers the concept of bringing live action into videogames, kickstarting a new era in the arcades.

The technology mushrooms into massive hits such as Mortal Kombat and NBA Jam and soon the team begins to conquer the world. What began as a small tight-knit group begins to deal with success and eventually the rise of home consumer technology.

Insert Coin SXSW 2020 Trailer

Posted By
Jason Schwartz

🔥 Job Alert – Web & Brand Designer

bbg careers banner

About the Role:

We are looking for a passionate, multidisciplinary designer to join our design team. When it comes to creative output, nothing is off the table. You’ll create enjoyable digital experiences, beautiful user interfaces, stunning brand identity systems, art directed photoshoots, and more. Along the way, you will develop and hone your skillset in a supportive environment.

We’re looking for designers who can drive a project from initial concept to launch, while also collaborating with other designers, developers, copywriters, and clients. The ideal designer understands the bigger problems design needs to solve, and can adeptly deliver the right solution. Designers should be able to demonstrate a variety of creative styles, with proven experience and examples from past work.

What should excite you about Bright Bright Great

  • Directly collaborating with clients throughout the project lifecycle, including presenting and pitching work
  • Contribution to all parts of the design process, including ideation, art direction, production, and launch
  • Designing cutting-edge, responsive digital experiences while considering the technological and physical constraints of the users, as well as business goals
  • Creating and implementing brand identity systems
  • Flexing your creative skills across different styles and mediums
  • A design-driven culture with an emphasis on partnership

What excites us about you

  • You’ve designed beautiful, effective, and accessible digital experiences
  • Your experience in building and working within successful brand systems
  • Your attention to detail is complemented with deep critical thinking
  • Your ability to manage time across multiple projects
  • You have years of experience at a creative agency, technology company, or similar organization
  • You’re a pro at all the standard tools– Adobe, Sketch, InVision, etc

Skills that help you stand out

  • Experience working alongside web developers
  • Experience building web experiences with tools like WordPress or Webflow
  • Motion design and video experience
  • Studio photography skills
  • Illustration skills

Life at Bright Bright Great

We offer a competitive salary and benefits package, including:

  • Comprehensive medical, dental, and vision coverage
  • 401K savings plan
  • Paid time off
  • Company life insurance plan
  • Short term disability insurance

We’re a tight-knit, diverse team that enjoys working together. We do not discriminate on the basis of religion, race, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. 

 

How To Apply

To apply, please send the following to careers@brightbrightgreat.com:

  • Your portfolio URL
  • Your resume
  • A brief introduction to yourself
Posted By
Amy Schwartz

Bright Bright Great Named to Clutch 1000 2019

Clutch Top 1000 Companies GLobal 2019

Here at Bright Bright Great, we know it can be difficult to foster success, while also providing effective marketing collateral for your company. That’s why we’re dedicated to creating engaging interactive experiences so you can focus on managing the other critical parts of your business. We handle the process from research and analysis, all the way down to promotion and social media marketing.

In light of our success, we’ve been named a top web design agency and earned ourselves a spot on the Clutch 1000! This is a comprehensive list of the top 1000 names in B2B service, vetted and ranked by Clutch’s verified research. We’re number 181 on the list, one out of over 100 web development agencies featured, and one out of 51 vendors in Chicago alone!

We’d like to take this time to thank our excellent customers. They participated in one on one client interviews to assess our impact on their day to day businesses. They ranked our service on the basis of quality of service, attention to project timelines, and overall value for their monetary investment. In reflection of those scores, we’ve been given an outstanding five out of five stars! Please take a look at a recent review to see what our customers have been saying:

Clutch Review

About Clutch:

For those who might not know, Clutch is a B2B market research firm that employs a unique ratings methodology to compare companies across sectors. We’ve also received high acclaim from Clutch’s two sister sites, Visual Objects and The Manifest. The Manifest, a business data platform that draws metrics based on reviews and evaluations, lists us among their top web designers. Visual Objects, a site that features companies and their business portfolio items, lists us as a top web designer as well!

Thank you one and all for making this award possible! Please drop us a line if you’d like to learn more about our services.

Posted By
Jason Schwartz

Equilibria Wins First ELLE 2019 Future of Beauty Award

We’re thrilled to announce that Equilibria has been awarded the first ever ELLE 2019 Future of Beauty Award. Congratulations to the amazing Equilibria team for this accolade.

Bright Bright Great has worked closely with Equilibria to create their brand strategy, visual identity, product and packaging design, marketing campaigns, e-commerce experience, and print collateral.

Equilibria CBD products

A Statement About The Work from BBG’s Creative Director:

“It’s been a pleasure to partner with the Equilibria team to create a world-class brand experience. We’re thrilled to help contribute to their success and to help women obtain such a premium product. Being awarded the ELLE 2019 Future of Beauty Award is the result of collaboration, trust, and hard work.”

Amy Schwartz

Equilibria Daily Drops

From Elle:

“Introducing our first ever awards dedicated to the most exciting innovations in skin, hair, makeup products, and body treatments—plus the game changing beauty founders and experts to know now.”

PHOTOGRAPHED BY ANAIRAM, STYLED BY SCHANEL BAKKOUCHE

Image Elle: PHOTOGRAPHED BY ANAIRAM, STYLED BY SCHANEL BAKKOUCHE

BBG is lucky enough to have our work side by side with companies like L’Oreal Paris, Glossier, Neutragena, La Mer, Estee Lauder and more.

About Elle:

Elle was founded in Paris the immediate aftermath of World War II and first sold as a supplement to France-Soir, edited at the time by Pierre Lazareff. HĂ©lène Gordon-Lazareff, Elle’s pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945.

Its 100th issue, published on 14 October 1947, featured the work of Christian Dior just eight months after his debut show. Likewise, Brigitte Bardot graced her first Elle cover at age 17, on 7 January 1952, months before her screen debut in Manina, the Girl in the Bikini. By the 1960s, Elle had a readership of 800,000 across France and was said to “not so much reflect fashion as decree it.” This dominance was reflected in the famous slogan: “Si elle lit, elle lit Elle (If she reads, she reads Elle)”.

In 1985, Elle launched in Britain and the United States. Elle.com was launched in 2007.

About Equilibria:

Co-Founder Marcy Capron Vermillion’s life forever changed after receiving some CBD as a gift for her 30th birthday. An incredible success story, she was able to drastically reduce her reliance on pharmaceutical drugs, and tackle her mental health and spinal nerve pain issues. So naturally, as an engineer and perpetual innovator, she chose to learn everything possible about this powerful health agent, eventually leading workshops and gatherings on the medicinal and regulatory power of cannabis for women. (Northwestern, Co-Founder Polymathic, acquired by DevMynd)

Co-Founder Coco Meers is a busy tech operator, investor, advisor, and – most importantly – mom of 2. CBD gives her peace of mind to be even more present with her family and relieves pain from her autoimmune spine condition.  (Princeton, Booth MBA, L’Oreal, Founder PrettyQuick acquired by GRPN)

For women, by women. That’s Equilibria. We understand that female bodies are different, from cyclical changes to the very real challenges of menopause and childbirth and everything in-between. So at EQ, we believe quality matters. We believe service matters. And women deserve a CBD brand that can deliver all of the above!

Posted By
Jason Schwartz

New Work: MxD Visual ID, Website Design, Development & Hosting

Where innovative manufacturers forge their futures.

MxD, formerly UI Labs equips U.S. manufacturers with the digital tools and expertise they need to begin building every single part better than the last. We have been fortunate enough to work with MxD through their name change, visual ID, development and hosting process.

MxD Website Design

About MxD:

In a world where innovation is a ubiquitous ambition, MxD stands apart. We are grounded by a deep understanding of what digital transformation requires, and we hold ourselves accountable to the high stakes.

We invite those who recognize that their survival depends on fresh thinking to join our growing community. Here you’ll discover an ideal environment to find new ways to increase your productivity and win more business.

Visit Website

Posted By
Jason Schwartz

Who Are The Best Mobile App Developers in Chicago?

Mobile App Daily was kind enough to include Bright Bright Great in their list Best Mobile App Developers in Chicago 2019.

From Mobile App Daily

The report features leading names in the mobile app industry who have made themselves known for their application development services. With key factors like client testimonials, work quality, and more, we are here to help make the final decision.

Best Mobile App Developers in Chicago 2019

Spread the Word

It’s hard to find a needle in a haystack. But even harder to feature on MobileAppDaily. For us, the doors to this opportunity opened the moment word spread of our enviable standards in digital service delivery. 

Our foundational ethos – to offer end-to-end business administration services from brand strategy to front end development & campaign management, positions us on a unique pedestal. It is for this reason, BBG offices have played host to partners, keen to join hands with a vibrant team unfazed by challenges. 

Yes, it’s a tough task of anyone to pin-point a single universal selling point from our array of services, given the ambit of accomplishments at Big Bright Great. Yet, expert opinion of MobileAppDaily has put their verdict on our development services via this report on the Best Mobile App Developers in Chicago in 2019.

While we are happy to share the podium with equally celebrated firms, the fact that a publication of the stature of MobileAppDaily took interest in us, is laudable. To put it more eloquently, we’d be part of a section that runs annual analysis on the creme de la creme of mobile application developers. 

But that’s just the tip. 

Detailed app reviews, the latest news which is doing the rounds and success stories of high-achievers, make up the body of work that firms like ourselves would happily contest for. 

For reasons mentioned here, and the ones we can’t put in words due to being humbled, we have this to say:

“It is our promise to all prospective B2B & B2C clients that if this is the reward of putting ourselves through the grind, you’d bet we have 100,000% more to offer” 

Posted By
Jason Schwartz

BBG is Hiring a Full-Stack Web Developer

bbg careers banner

Bright Bright Great is a strategic digital brand agency. We create world-class brands and meaningful, inclusive experiences that delight, engage, and deliver value to all users. Since 2007, we’ve partnered with clients large and small across education, finance, retail, fashion, food and beverage, and travel.

We are looking for an experienced web developer who takes pride in their work and strives to create clean and simple code. You’ll be working closely with our development team, our design team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

What you’ll be doing:

  • Building beautiful and accessible websites and interfaces with HTML5, CSS3, Javascript, and PHP
  • Maintaining and improving front-end code bases across a variety of client websites
  • Collaborating with designers to create engaging and delightful digital solutions that meet client and user needs
  • Communicate with clients throughout the entire project, from kickoff through launch
  • Contribute to our team culture through code reviews, contributing ideas, improving processes, and giving and receiving constructive feedback

Essential Qualifications

  • PHP (WordPress and/or Laravel)
  • HTML
  • SCSS/CSS
  • Javascript (Vue, Angular, React, etc)
  • Experience with Git
  • Understand basics of SEO optimization
  • Familiarity with webpack
  • Experience developing responsive websites
  • At least one year of experience in front-end development

It’s a bonus if you have:

  • Experience with WCAG
  • Experience with ecommerce, including Shopify
  • Experience with with any of the following: WooCommerce, Shopify, Salesforce, MailChimp, Pardot, Hubspot, CraftCMS
  • Email development experience
  • Web Hosting experience

The ideal candidate is:

  • Detail oriented
  • Thoughtful
  • Personable
  • Optimistic
  • A problem solver
  • A clear communicator
  • Passionate and motivated to learn
  • Works well in a team
  • Works well on multiple projects at the same time
  • Works well in a fast-paced deadline-driven environment

To apply send an email with your resume, Git link, relevant sites that you have lead the development on and salary requirements to: careers@brightbrightgreat.com.

BBG is an equal opportunity employer. No recruiters please.

Posted By
Jason Schwartz

Equilibria Featured in Crain’s Chicago Business

Equilibria Crains Chicago Business

The BBG team would like to extend a major shout-out to the Equilibria team on their 2019 progress as they mature from concept to major contender.

Equilibria is now poised to take a sizable chunk of the CBD tech space as they tighten focus, introduce new strategy and expand their line-up of product.

Read the full article at Crain’s Chicago Business.

CBD is No Joke

As the CBD space explodes at a rate of 7x in 2019 commercial attention has been focused on marijuana, as states such as Illinois and Michigan have legalized recreational use. But hemp is a bigger market with fewer barriers to entry, making it attractive to startups and established companies alike.

BBG has had an ongoing relationship with both Marcy Capron Vermillion and Coco Meers from previous business offerings and have been working with Equilibria since 2018.

Learn more about Equilibria’s offering on their website.

Posted By
Jason Schwartz