Should I Update WordPress 5.0 and the New Gutenberg Editor?

WordPress logo

WordPress announced TODAY that they would be releasing WordPress 5.0, a major update to their platform (view information on WordPress 5.0 Gutenberg.)

Although the ability to utilize 5.0 as a Beta has been around for a minute, every WordPress site now has a large “Update Your Site to 5.0.” The main question is, should you update now and what you need to be concerned with.

What is WordPress 5.0

WordPress 5.0 is a major release to the WordPress CMS. It has been in the works for some time and was released December 6, 2018 with almost no notice to digital agencies that utilize WordPress and hundreds of thousands of companies who utilize WordPress as their CMS.

WordPress 5.0 Call To Action

Should You Update to WordPress 5.0

There is a lot to consider before updating. How many plug-ins do you use? How much of your site is tied to custom plug-ins, or 3rd party technologies? Have those technologies updated to be compliant with 5.0.

A good example of this is Advanced Custom Fields, a plug-in used by MANY WordPress developers.

Here is what you see as of this morning. 100% compatibility with WordPress 4.9.8. and Unknown for 5.0.

Advanced Custom Fields

Personally, BBG considers this an issue and would not update a site until that says 100%. WordPress sites could utilize many plug-ins, so checking into every single one and every single technology connection is important before making this update.

Back-Up Your Site!

Before you update to WordPress 5.0 create a back-up of your site. This is critical. Your digital ecosystem is comprised of the WordPress CMS as well as connections to external sources and external sources talking to your CMS. You want to make sure that all of these work.

Our Recommendation Is To Wait

As this is new TODAY, BBG recommends waiting on updating your site. Plenty of early adopters will find bugs, transitional issues, non-compatible plug-ins and there will be a scramble to fix over the next few months. Let that happen before you update.

If You Need Help With This Update, or Help Understanding Gutenberg Reach Out

Feel free to contact Bright Bright Great. Happy to help!

Posted By
Jason Schwartz

Clutch Names Bright Bright Great to Global 2018 Clutch 1000 List

The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.

B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. This is a new and exclusive honor for B2B services firms in 2018. It recognizes the companies that have gone above and beyond for their clients.

“These 1000 firms demonstrated an exceptional ability to deliver quality products and services for their clients,” Clutch Senior Business Analyst DJ Fajana said. “It’s our honor to welcome them into The Clutch 1000 and highlight their superior commitment to their clients.”

Bright Bright Great came in at a very respectable #86 and we could not be more excited!

This is a testament to both our amazing team and clients. We love what we do and working with amazing teams across the globe to launch successful campaigns. I would personally like to thank our staff and clients for making this happen.

Jason Schwartz, Managing Director

View Bright Bright Great’s profile on Clutch to learn more about our services and our ranking.

Posted By
Jason Schwartz

BBG is Hiring a Pixel Perfect Front-End WordPress Developer

BBG is looking for a Senior Front End Developer who is passionate about interfaces, user-friendly interactions, and well-documented, bug-free code. You’ll be working closely with our design team, the rest of the development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

Requirements:

  • 5 years WordPress experience
  • Experience with reactive Javascript frameworks (Vue, Angular, React, etc)
  • Familiarity with advanced CSS techniques such as flexbox and grid
  • Experience with SCSS or other preprocessors
  • Familiarity with Grunt or similar task runners
  • Experience with simple API integrations (ie: MailChimp), understand concept of API integration
  • Experience working within legacy codebases
  • Familiarity with Git and Git branching models such as Gitflow
  • Familiarity with Shopify/WooCommerce
  • Understand basics of SEO optimization for modern web practices

Bonus:

  • Experience with with any of the following: Shopify, Salesforce, Pardot, Hubspot, CraftCMS
  • Experience with any other server-side languages.
  • Email development

About You:

  • Clear Communicator
  • Detail Oriented
  • Thoughtful
  • Personable
  • Optimistic
  • Problem Solver
  • Client Facing Communication
  • Desire to Learn and Push Self

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Front-End WordPress Developer
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • A link to live sites you’ve built, Git, etc. we need to view your actual code.
  • Salary requirements

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

BBG Is Hiring A Full Stack WordPress Developer with E-Commerce and Tech Integration Experience

We’re looking for a Full-Stack WordPress Developer with E-Commerce experience passionate about elegant, well-documented, bug-free code. You’ll be working closely with our design team, the rest of the development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

Requirements:

  • 5 years WordPress experience
  • 5 years PHP experience
  • 5 years experience building semi-custom and custom ecommerce solutions.
  • Familiarity with Stripe and Authorize.net
  • Experience with complex API integrations, familiarity with REST API concepts and best practices
  • Experience with creating database architecture for MySQL (or other SQL databases) and writing complex database queries
  • Experience working within legacy codebases
  • Familiarity with Git and Git branching models such as Gitflow
  • Ability to jump into legacy and custom codebases to make changes

Bonus:

  • Experience with API integration with any of the following services: Salesforce, Pardot
  • Experience with any other server-side languages

About You:

  • Clear Communicator
  • Detail Oriented
  • Thoughtful
  • Personable
  • Optimistic
  • Problem Solver
  • Client Facing Communication
  • Desire to Learn and Push Self

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Full Stack Developer
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • Salary Requirements
  • A link to live sites you’ve built, Git, etc. we need to view your actual code.

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

BBG is Hiring a Digital Art Director

Bright Bright Great is hiring a Digital Designer & Art Director to join our team.

BBG is focused on brand strategy including user-experience, art direction, user interfaces, branding, and typography. Having digital work in your portfolio is important to us– our balance of digital to print is 70/30.

Requirements:

  • Contribute to all parts of the design process, from ideation and art direction to production design and development hand-off
  • Develop branding and voice for existing and new entities
  • Design digital experiences while considering the technological and physical constraints of the user
  • Develop user experiences and interactions for digital product
  • Create and implement unique visual language systems for client projects
  • Create sitemaps, user flows, and wireframes
  • Communicate with clients and incorporate their perspective while educating them on the design process
  • Review data from digital products (websites, email, applications) and make suggestions on improving the user experience and conversion rates

About You:

  • You’re optimistic, friendly, and organized
  • You’re incredibly process-driven and detail-oriented
  • You understand the principles of good design, current trends and are aware of the best design and branding inspiration from around the world
  • You are passionate about designing stunning, usable experiences for screens, innovative layouts for print, and robust brand guidelines
  • You have illustration chops and are able to create illustrations, icons and convey information in a beautiful manner
  • You understand social media and can create engaging snippets for brand marketing
  • You feel comfortable communicating with clients
  • You find inspiration all around you– often from unexpected places
  • You are interested in pushing your skills forward and are open to exploring new techniques and mediums
  • You care about accessibility, responsive design, and best practices for web design
  • You are excited to work with a small team of designers, strategists, and developers
  • You have 1-4 years professional experience and formal training in design
  • You have experience with the Adobe Creative Suite, Sketch, and prototyping tools like InVision or Marvel

Bonus:

  • You have photography chops for both studio and on-site, or culture shoots.
  • You have motion graphic skills for animations, gifs and vignettes.

About You:

  • Clear Communicator
  • Detail Oriented
  • Thoughtful
  • Personable
  • Optimistic
  • Problem Solver
  • Client Facing Communication
  • Desire to Learn and Push Self

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Art Director
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • Salary requirements

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

New Work: Brand, Strategy, Digital Experience and Print Collateral for Wild Bum

Bright Bright Great is excited to share the launch of Wild Bum, the next big adventure for travelers seeking exclusive curated experiences.

Wild Bum Brand Identity

Wild Bum is a modern, online global marketplace that evokes a sense of adventure and well-being! Their mission is to shift the mindset around travel. Travel is not a luxury, rather it is essential to our health and well-being!

The project began as a one woman show with a passion for travel, community and adventure. Spending days, if not weeks, researching what makes for a meaningful travel experience, she began selling her travel guides. She saw how some people get excited about researching for travel, while others get completely overwhelmed.

Now, there is an online marketplace that unites both those who love to research travel and those who do not, creating one big, wild global community!

Wild Bum Illustrations

Wild Bum Print and Marketing Materials

Wild Bum Digital

This has been an amazing project for the BBG team working through complex data, functionality and user experience.

Visit Wild Bum and roam like a local

Posted By
Jason Schwartz

Dockers & WeWork Present: Always On Sessions (Recap)

“This was a fantastic night with Dockers, WeWork and the amazing speaker panel. BBG thanks all involved for putting this together. Furthermore, free pants!”

— Jason Schwartz, Managing Director

Recap Photography:

Dockers WeWork Always On Session ChicagoDockers WeWork Always On Sessions IntroductionsDockers WeWork Always On Sessions IntroductionsDockers WeWork Always On Sessions Speakers Dockers WeWork Always On Sessions Q&ADockers WeWork Always On Sessions Antonio GarciaDockers WeWork Always On Sessions Jason SchwartzDockers WeWork Always On Sessions Crowd Participation Q&ADockers WeWork Always On Sessions Antonio Garcia and Dockers Representative

About Dockers Always On Sessions:

Dockers Always On Sessions is a speaker series designed for you. Docker’s has teamed up with WeWork on a series of happy hours featuring up-and-coming entrepreneurs and influencers, covering everything from technology to travel.

Posted By
Jason Schwartz

Custom Typeface Design ATC Showpad

ATC Showpad ATC Arquette Custom Typeface & Licensing

Bright Bright Great and the Avondale Type Co. team collaborated on creating a unique custom cut of ATC’s highly popular ATC Arquette to create ATC Showpad, for Showpad, a Netherlands-based marketing and sales technology company.

“This was an important modification to an already excellent typeface to align more closely with corporate brand.” said Jason Schwartz, Operating Director.

ATC Showpad ATC Arquette Custom Typeface & Licensing

Showpad

More importantly than the aesthetic change in various characters, the unique licensing created for Showpad allowed for global usage in an unlimited number of mediums, critical as the company continues to grow at an aggressive pace.

ATC Arquette, most popular sans serif typeface
Avondale Type Co., type foundry Chicago

About Showpad:

Sell the way buyers want to buy
Our mission is to empower sales and marketing to sell the way buyers want to buy. We deliver on this mission by providing training and coaching solutions that transform sellers into trusted advisors and by making it easy for sales and marketing teams to deliver the right content and the right experience to buyers. That way, buyers can buy smarter — and faster.

Custom Typeface Creation and Licensing

Posted By
Jason Schwartz

Dockers & WeWork Present: Always On Sessions

“Lucky for everyone I’ve been “always on” since 1979.”

— Jason Schwartz

Dockers and WeWork Always On Sessions

Our Creative Director Jason Schwartz will be speaking with an amazing panel at WeWork Wednesday Oct 10 with Dockers discussing Digital Marketing, Empathy, Authenticity and Change.

Tickets are free: https://www.eventbrite.com/e/dockers-always-on-sessions-digital-marketing-tickets-48663186902

Posted By
Jason Schwartz

What Is The Important Facebook Pixel Update

Many of our clients (and probably a lot of you who ended up here organically) received an email from Facebook last week noting an “Important Facebook Pixel Update” coming this month.

The big question we’ve received is “what do I need to do to keep this working?”

Here’s the gist…

“On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.

Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.”

Here is Facebook’s Help Center Page regarding the cookie update:
https://www.facebook.com/business/help/471978536642445.

This Facebook page has both the basics about your tracking pixel and steps for set-up, so hopefully this helps.

The quick answer is that if you have Google Tag Manager installed, you are able to make this pixel swap yourselves without contacting anyone else for help. If you have some sort of legacy tracking pixel, you should definitely update since you will be 2 major tracking updates behind in the Facebook ecosystem.

If you are unsure of how to set up Tag Manager and your tracking pixel, or need help confirming you are updated and will be tracking correctly, we are happy to help sayhello@brightbrightgreat.com.

Posted By
Jason Schwartz