Our approach sought to reinvent the user experience considering every step of the user journey …
KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol. Although based in Miami, KIWI is an international arthouse we saw massive potential in.
Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.
The Sunburst is a mark we landed up naturally after investigating into the brand heritage, and explorations of the arthouse’s archives. The Sunburst’s arms reach out to emulate that of a camera’s lens flare and energy behind some of the greatest image makers. Capturing this energy and representing the luminosity of a camera flash became central to establishing the bright and youthful identity that would help us set KIWI apart. The mark acts as a vehicle of discovery transforming in state to interact with users in novel ways, be that through cursor interactions on the web or the use of the sunburst as a sticker motif on packaging and collateral. We sought to push the visual language even further through the incorporation of a traditionalist serif typeface, Canela, juxtaposed against Graphik’s modernist forms. This contemporary type pairing creates an immediately recognizable lock-up, creating endless possibilities for typographic exploration within the art and publishing house.
Through attempting to balance the arthouse’s modernist identity and the typically serious tone of the art world, we were able to carve out a unique space in the market that pushes the bright energy of the house’s curators. Much like the juxtaposition of KIWI’s bright identity and the typical uniformity of the art world, we’ve crafted each component of the KIWI identity to remind visitors how exciting and sweet art can be.
“Bright Bright Great could not be more proud to be working with The Gettys Group and amazing global innovators from Disney to Hilton, working to reimagine hospitality’s challenges during COVID-19.
This is a great opportunity for the BBG design and innovation team members to jump in and ideate with industry leaders. BBG is also acting as the design and development partner for the HoT digital experience.”
The Gettys Group Relaunches The Hotel of Tomorrow® Project, Uniting Global Innovators to Solve Hospitality’s COVID-19 Challenges
Chicago, Illinois — In response to the unique challenges facing hotels, restaurants, and travel in the era of COVID-19, The Gettys Group relaunched The Hotel of Tomorrow® Project—a reframed version of the industry-leading think tank they founded in 2003 to unite brands, designers, manufacturers, owners, and operators in elevating and transforming the hospitality industry in the near and more distant future.
The forum has been updated to fit the world’s new remote reality, using collaboration platform Batterii to connect participants from around the world to develop, refine, and visualize their concepts before sharing virtual prototypes for consumer testing. Over 250 participants bring diverse areas of expertise from a variety of companies and institutions—including owners, operators, research institutions, designers, and tech companies. In cross-industry teams, they are re-examining every component of hospitality—from consumer-facing messaging to technology integration—for all points of the new guest experience journey.
“Ideas collide and combine in meaningful ways when people with diverse perspectives collaborate,” said Ron Swidler, Chief Innovation Officer of The Gettys Group, “In September, we will share concepts that have been envisioned by the industry, refined by experts and vetted by guests, brands, designers, manufacturers, and more—everyone who has a stake in the future of hospitality.”
About The Gettys Group
The Gettys Group is a family of hospitality-focused companies dedicated to creating the inspired moments that stay with guests and the defined details that enrich brands. For more than 30 years, they’ve guided developers, operators and brands in the creation of meaningful and rewarding hospitality experiences around the world. Whether they’re designing interiors for all tiers of the chain scale, directing program management for new developments, launching exciting brands or demystifying the procurement process—they elevate and transform, make things easy and create value. For more information, please visit gettys.com.
McKinsey & Company asked the following question, “How do the best design performers increase their revenues and shareholder returns at twice the rate of their industry counterparts?”
We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. Their senior business and design leaders were interviewed or surveyed. Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions.1 Advanced regression analysis uncovered the 12 actions showing the greatest correlation with improved financial performance and clustered these actions into four broad themes.
The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by how strong they are at design and—for the first time—how that links up with the financial performance of each company.
McKinsey & Company is founded on a rigorous understanding of every client’s institutional context, sector dynamics, and macroeconomic environment.
For this reason, we invest more than $600 million of our firm’s resources annually in knowledge development, learning and capability building. We study markets, trends, and emerging best practices, in every industry and region, locally and globally. Our investment in knowledge also helps advance the practice of management. We publish our findings extensively, and we engage with leading thinkers on the most pressing issues facing our clients and society.
Our clients’ needs are constantly changing, so we continually seek new and better ways to serve them. To do this, we are bringing new talent into the firm, acquiring new companies, and developing new capabilities, for example, in design, analytics, and digital.
We serve clients at every level of their organization, whether as a trusted advisor to top management or as a hands-on coach for front line employees. We partner with clients to put recommendations into practice and work directly with them over the long-term, to help develop workforce skills, drive operational improvement, and apply new working methods.
No matter the challenge, we focus on delivering practical and enduring results, and equipping our clients to grow and lead.
“I’m glad we are over time. At the 7 minute mark, I wondered how this was going to be sustainable for 40 minutes.” – Jason Schwartz
A big thank you to Princeton University’sDesign Nation Conference 2020 for having BBG’s Creative Director, Partner Jason Schwartz as he presented “Design is Super Easy” workshop session. Additionally, a big thank you to Meg Lewis for being the Bawse and assisting with the session. The Catholic Church, Milk and Tiffany & Co. should be proud. (Or should I say Tiffany & Cow.)
Thank you again to everyone involved in making this conference happen. 🙌
Below are answers to the Q&A during the session but didn’t have time to answer.
When you have brainstorming/ideation sessions, how do you judge and make sure good ideas stand for themselves, not because they’re from people with reputation/authority?
The person who yells the loudest doesn’t make them more correct.
When we ideate with all levels of employees involved in research.
When we do offsite ideation digitally, we do it anonymously. When we share the results from ideation after our team has parsed it, we don’t share whose idea it was.
When we ideate in-person with a team, we accept every single ideas in the first pass. At the end of the day, we look for ideas that align with a company’s mission and their goals. Anything that can bring us closer to those 2 items are considered gems.
At what stage of your creative process do you introduce rapid ideation? At the very beginning or after some research?
Before starting. During the entire project. After finishing.
A company cannot be static, simply because the world around them is changing. Even if a company is internally static, the outside world will have an impact, changing story, outward voice, marketing, design, etc. In 20 years, we’ve never worked with a company that was static internally. That means business itself will be changing and new ideas, will arrive.
One thing that is important to note is that typically your clients are not Designers and have all of the creative tools at the start of a project. Good ideas from those who don’t typically think out of the box will come with the education. It’s ok to speak up. It’s ok to think about who we COULD BE. Not only WHO WE ARE TODAY.
Always be open to new (and better) ideas before, during and after a project.
What strategies do you use when dealing with a difficult client?
All Clients are different (especially when working at a consultancy), so you will be working with new people all the time (and pretty much on every project), which means you need to get to know them and they need to get to know you.
You MIGHT be taking things you learn throughout your career fore-granted. Your experience is not their experience. Something that seems obvious and simple to you, might be complex and difficult for them.
Always remember that you have been hired to be on their team and for your expertise. That said, you should be able to share your expertise to arrive at a solution you believe in.
The Client has hired you for your expertise. At the end of the day, this is a job. If you struggle to connect with a Client and have the flexibility financially to walk away, walk away. It won’t matter how hard you work educating the Client, if they are unable to work with you and you them, it’s not a fit. Designers do not deserve to be berated, or psychologically poisonous environments. Ever. Period.
Fire them. It’s ok to walk away.
Firing a client doesn’t reflect poorly on you. It just goes to show that you understand your own limits, and are also doing the Client a favor by allowing them to work with someone who they may succeed with.
How are you able to ask clients questions so that they lead to more efficient answers?
This is a great question. Starting a project off in a non-efficient way will most likely screw up the rest of the project.
After doing something for 20 years there are 2 certainties:
You already know a lot of the answers. (This comes with experience and expertise.)
Some answers will totally surprise you.
One thing that I feel continuously gets lost in the design space is that conversations between certain groups of people happen that both parties take as fact, but are not shared with the rest of the team. I personally like using a shared Project Management tool for all communication, so the full team can be included and in the loop. It also acts as a record of decision making, very helpful for future reference. Creatively, sometimes I ask, “how did we get here as the answer?” It’s very helpful to look back in reflection.
At your position, how much of your skill set is people management versus creative work?
I am now 20 years into my career. I worked in the following roles, Designer, Senior Designer, Creative Director, Director of Marketing, Advisor, Director of Operations and Investor.
At the very beginning, when I was a Junior Designer interviewing, I was always surprised when a Creative Director said they barely designed anymore. At that time, I thought it was the wrong answer. My belief was that the full design team should be designing to stay relevant.
Then I realized that time is money. Experienced designers are more valuable helping to educate and guide decisions to ensure successful projects, not do all of the work themselves.
Good design will always be good design. If you were a good designer as a Junior, you might not have the business skills YET, but you will probably be a good designer as a Creative Director, without the time to do it.
When I first started I was 100% design.
At this point in my career, I am probably 20% design and 80% operations, however it is my company and that isn’t something that I’ve felt has been able to be “handed off” completely to someone else. My passion is design, which is why I am still involved. I guide checkpoints and act as a sounding board for ideas.
At this point I hire people whose design inspires and instills confidence in me.
About Design Nation:
An all-expenses-paid exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.
We’re not just looking for designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome. all applications are considered on a need-blind basis, and all costs are covered for accepted attendees by Princeton University.
“This is an exciting opportunity to connect with some of the world’s brightest minds to talk design, business and very likely the Kool-Aid Man.”
Jason Schwartz, Creative Director
BBG is excited to share that our founder and Creative Director, Jason Schwartz will be speaking May 16th, 2020 at Princeton University’s annual Design Nation Conference 2020, an exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.
This conference will be attended by designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome with all costs covered by Princeton University and Business Today.
About Princeton University
Princeton University is a private Ivy League research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.
About Business Today
Business Today is an undergraduate-focused business organization based out of Princeton University. Business Today’s team of Princeton undergraduates and board of alumni trustees are singularly focused on expanding the opportunities for communication for today’s undergraduate leaders.
Currently, Business Today achieves this mission through two multi-day conferences, an on-campus seminar series, a bi-annual magazine, an online multimedia platform, and many other assorted programs. A 501(c)(3) nonprofit organization, Business Today is committed to creating the best experience and most value for all conference attendees, content consumers, and organization members.
About Jason Schwartz
Jason Schwartz is an enabler crafting engaging experiences that intersect human interaction with technology.
Over the past 20 years, Jason has worked with Clients from start-ups to global leaders in various capacities from Interactive Designer, Digital Strategist, Advisor, Director of Marketing, Creative Director & Investor.
Currently, he acts as the Creative Director at Bright Bright Great, the agency he founded in 2007.
We are excited to share printed posters for the inaugural debut for Insert Coin SXSW 2020!
Poster Series for Insert Coin SXSW
About the Insert Coin Documentary
Insert Coin recounts the oral history of a team of geeks and misfits in the back of a Chicago factory creating the biggest video games (Mortal Kombat, NBA JAM, and others) of all time. (World Premiere)
Eugene Jarvis, the creator of 80s classic videogames such as Defender and Robotron, returns to the industry in the 90s. In the process, he assembles a team that pioneers the concept of bringing live action into videogames, kickstarting a new era in the arcades.
The technology mushrooms into massive hits such as Mortal Kombat and NBA Jam and soon the team begins to conquer the world. What began as a small tight-knit group begins to deal with success and eventually the rise of home consumer technology.
We are looking for a passionate, multidisciplinary designer to join our design team. When it comes to creative output, nothing is off the table. You’ll create enjoyable digital experiences, beautiful user interfaces, stunning brand identity systems, art directed photoshoots, and more. Along the way, you will develop and hone your skillset in a supportive environment.
We’re looking for designers who can drive a project from initial concept to launch, while also collaborating with other designers, developers, copywriters, and clients. The ideal designer understands the bigger problems design needs to solve, and can adeptly deliver the right solution. Designers should be able to demonstrate a variety of creative styles, with proven experience and examples from past work.
What should excite you about Bright Bright Great
Directly collaborating with clients throughout the project lifecycle, including presenting and pitching work
Contribution to all parts of the design process, including ideation, art direction, production, and launch
Designing cutting-edge, responsive digital experiences while considering the technological and physical constraints of the users, as well as business goals
Creating and implementing brand identity systems
Flexing your creative skills across different styles and mediums
A design-driven culture with an emphasis on partnership
What excites us about you
You’ve designed beautiful, effective, and accessible digital experiences
Your experience in building and working within successful brand systems
Your attention to detail is complemented with deep critical thinking
Your ability to manage time across multiple projects
You have years of experience at a creative agency, technology company, or similar organization
You’re a pro at all the standard tools– Adobe, Sketch, InVision, etc
Skills that help you stand out
Experience working alongside web developers
Experience building web experiences with tools like WordPress or Webflow
Motion design and video experience
Studio photography skills
Life at Bright Bright Great
We offer a competitive salary and benefits package, including:
Comprehensive medical, dental, and vision coverage
401K savings plan
Paid time off
Company life insurance plan
Short term disability insurance
We’re a tight-knit, diverse team that enjoys working together. We do not discriminate on the basis of religion, race, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
How To Apply
To apply, please send the following to email@example.com:
Here at Bright Bright Great, we know it can be difficult to foster success, while also providing effective marketing collateral for your company. That’s why we’re dedicated to creating engaging interactive experiences so you can focus on managing the other critical parts of your business. We handle the process from research and analysis, all the way down to promotion and social media marketing.
In light of our success, we’ve been named a top web design agency and earned ourselves a spot on the Clutch 1000! This is a comprehensive list of the top 1000 names in B2B service, vetted and ranked by Clutch’s verified research. We’re number 181 on the list, one out of over 100 web development agencies featured, and one out of 51 vendors in Chicago alone!
We’d like to take this time to thank our excellent customers. They participated in one on one client interviews to assess our impact on their day to day businesses. They ranked our service on the basis of quality of service, attention to project timelines, and overall value for their monetary investment. In reflection of those scores, we’ve been given an outstanding five out of five stars! Please take a look at a recent review to see what our customers have been saying:
For those who might not know, Clutch is a B2B market research firm that employs a unique ratings methodology to compare companies across sectors. We’ve also received high acclaim from Clutch’s two sister sites, Visual Objects and The Manifest. The Manifest, a business data platform that draws metrics based on reviews and evaluations, lists us among their top web designers. Visual Objects, a site that features companies and their business portfolio items, lists us as a top web designer as well!
Thank you one and all for making this award possible! Please drop us a line if you’d like to learn more about our services.
We’re thrilled to announce that Equilibria has been awarded the first ever ELLE 2019 Future of Beauty Award. Congratulations to the amazing Equilibria team for this accolade.
Bright Bright Great has worked closely with Equilibria to create their brand strategy, visual identity, product and packaging design, marketing campaigns, e-commerce experience, and print collateral.
A Statement About The Work from BBG’s Creative Director:
“It’s been a pleasure to partner with the Equilibria team to create a world-class brand experience. We’re thrilled to help contribute to their success and to help women obtain such a premium product. Being awarded the ELLE 2019 Future of Beauty Award is the result of collaboration, trust, and hard work.”
Elle was founded in Paris the immediate aftermath of World War II and first sold as a supplement to France-Soir, edited at the time by Pierre Lazareff. Hélène Gordon-Lazareff, Elle’s pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945.
Its 100th issue, published on 14 October 1947, featured the work of Christian Dior just eight months after his debut show. Likewise, Brigitte Bardot graced her first Elle cover at age 17, on 7 January 1952, months before her screen debut in Manina, the Girl in the Bikini. By the 1960s, Elle had a readership of 800,000 across France and was said to “not so much reflect fashion as decree it.” This dominance was reflected in the famous slogan: “Si elle lit, elle lit Elle (If she reads, she reads Elle)”.
In 1985, Elle launched in Britain and the United States. Elle.com was launched in 2007.
Co-Founder Marcy Capron Vermillion’s life forever changed after receiving some CBD as a gift for her 30th birthday. An incredible success story, she was able to drastically reduce her reliance on pharmaceutical drugs, and tackle her mental health and spinal nerve pain issues. So naturally, as an engineer and perpetual innovator, she chose to learn everything possible about this powerful health agent, eventually leading workshops and gatherings on the medicinal and regulatory power of cannabis for women. (Northwestern, Co-Founder Polymathic, acquired by DevMynd)
Co-Founder Coco Meers is a busy tech operator, investor, advisor, and – most importantly – mom of 2. CBD gives her peace of mind to be even more present with her family and relieves pain from her autoimmune spine condition. (Princeton, Booth MBA, L’Oreal, Founder PrettyQuick acquired by GRPN)
For women, by women. That’s Equilibria. We understand that female bodies are different, from cyclical changes to the very real challenges of menopause and childbirth and everything in-between. So at EQ, we believe quality matters. We believe service matters. And women deserve a CBD brand that can deliver all of the above!
Where innovative manufacturers forge their futures.
MxD, formerly UI Labs equips U.S. manufacturers with the digital tools and expertise they need to begin building every single part better than the last. We have been fortunate enough to work with MxD through their name change, visual ID, development and hosting process.
In a world where innovation is a ubiquitous ambition, MxD stands apart. We are grounded by a deep understanding of what digital transformation requires, and we hold ourselves accountable to the high stakes.
We invite those who recognize that their survival depends on fresh thinking to join our growing community. Here you’ll discover an ideal environment to find new ways to increase your productivity and win more business.