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Behind the Scenes

ATC Typeface ATC Arquette Chosen As Corporate Typeface for Strata, A Comcast Company

Avondale Type Co.

ATC Arquette Chosen As Corporate Typeface for Strata, a Comcast Company Chicago, IL. Strata, a Comcast Company that powers 25% of all U.S. media spend (over $50 billion annually), for all corporate communications and products for both the Strata and Adazzle (UK) brands.

ATC Arquette, was created by Alex Sheyn in 2016 for Avondale Type Co. as a geometric sans serif font with over 400 glyphs, standard ligatures, 7 weights and 14 styles including italics. ATC Arquette supports over 85 languages including English, French & German.

For additional information about Avondale Type Co. please contact Jason Schwartz at 773-647-1034, or visit the website at avondaletypeco.com.

About Strata

Strata is the industry leading provider of media buying systems powering over 1,200 media buying agencies and in-house advertisers. The Strata platform delivers a complete agency stewardship system for all media, including Spot Cable, TV and Radio, National Cable and TV, Digital (Display/ Mobile / Search / Social), Streaming / Online Video and Audio, Print, OOH. That equates to over 7,500 media buyers in the U.S. and Europe that rely of Strata to effectively manage their business.

About Avondale Type Co.

Founded in 2013 and located in Chicago, IL, Avondale Type Co. is a focused team of type designers looking to create typographic solutions and faces for digital and print needs. Our mission is to create type solutions for companies of all sizes and for unique needs. ###

PRESS RELEASE March 8, 2017 Contact: Jason Schwartz, Creative Director Avondale Type Co. 773-647-1034 jason@avondaletypeco.com