FOR IMMEDIATE RELASE
Two of Chicago’s leading independent agencies combine to offer clients a full-service creative, technology, and brand experience
CHICAGO, (May 18, 2026) — Bright Bright Great (BBG), the Chicago-based brand and digital experience studio, announced today that Sure Thing, the independent brand design studio noted for creating “authentic brands for daring companies” and founded by Amy Schwartz, is joining the agency. Schwartz will join BBG as Partner.
As part of the merger, Sure Thing Studio co-founder Amy Schwartz joins BBG in a leadership role overseeing brand strategy and identity. Schwartz brings with her a track record of building authentic brand experiences for growth-minded companies with expertise spanning research and strategy, brand identity, content production, and digital and physical brand systems. The move closes a loop that spans more than a decade. Schwartz formerly served as Creative Director at BBG from 2017-2020, and started her career as an intern at the studio.
“Having Amy back on board at BBG as a Partner immediately makes an incredible amount of talent and knowledge available to our clients. She was incredible with our agency before and her return only elevates us further.”
Jason Schwartz, Founder, Bright Bright Great
Bright Bright Great was founded by Jason Schwartz in 2008 with a focus on building brands and bringing them to life through simple user-friendly digital experiences. BBG has worked with clients across technology, education, retail, food and beverage, and the arts. The combined studio will offer an integrated suite of services including brand strategy, brand identity, UX and user research, web design and development, digital marketing, content production, and digital products — positioning it as one of Chicago’s most comprehensive independent creative agencies.
“I started Sure Thing to partner closely with companies and founders I believe in, and to bring their brands to life in authentic, meaningful ways. Our shared values, approach, and complimentary offerings allow us to build at a larger scale and greater depth than ever before.”
Amy Schwartz, Partner, Bright Bright Great
The merged agency will serve clients across both rosters, spanning B2B and B2C sectors including technology, health, education, consumer goods, and beyond. Clients can expect continuity of relationships and an expanded set of capabilities available to them from day one. Bright Bright Great’s combined client roster now includes, Intuit, Stern Pinball, Portillo’s Hot Dogs, Hologram, among many others.
“As we have continue to see incredible branding missteps with AI tools in 2026, having an experienced brand Partner in-house to navigate and elevate our partners and potential clients is a big win for BBG.”
Jason Schwartz, Founder Bright Bright Great
About Bright Bright Great
Bright Bright Great (BBG) is an independent design and user experience agency based in Chicago, founded in 2008. BBG works with B2B and B2C companies to create accessible, beautiful branding and digital product experiences rooted in research and strategy. BBG is also home to Avondale Type Company, an independent type foundry. Learn more at brightbrightgreat.com.
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