I would give anything to have been in the conference room when this idea kernal first was dreamed up and then pitched. Take a giant brand with totally forgettable past marketing and go on a totally unexpected journey taking a chance on one of the horror genre’s best and brightest Rob Zombie. I give HUGE insane props to Woolite for not only taking the chance, but also allowing this to be pushed through the pipes to actually be made. 99.99999% of the time, an idea like this gets chopped to pieces in the earliest stages. If you, or anyone involved with this campaign reads this PLEASE reach out to our CD. In case you want to see Woolite in its normal environment, visit their website.