March 15, 2022
Finding the Right Design Partner
October 14, 2021
Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.
Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want. A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.