Bright Bright Great recently created new brand identity and website for Strong Analytics. Strong is a leading data science, machine learning, and artificial intelligence consultancy. They help companies build and deploy custom end-to-end machine learning and utilize artificial intelligence (AI) solutions.
About The Project:
Since 2016, Strong Analytics has grown to an elite team of PhD-level data scientists. Strong is trusted by top brands including Mercedes-Benz, H&M and Dictionary.com. They lacked a cohesive brand language and strategy appropriate for their level of expertise. BBG developed a robust brand, including a custom word mark, marketing materials, and new digital experience.
About Strong:
Strong is a one-stop shop for designing, building, and deploying custom data science and machine learning solutions.
For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.
The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.
Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.
Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.
This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.
Bright Bright Great is excited to announce that our Creative Director Amy Schwartz has been named one of Print Magazine’s 15 Visual Artists Under 30. To commemorate the accolade, all artists were asked to produce a cover for the monthly print issue.
Fast Company’s sixth annual Innovation By Design Awards drew more than 2,500 submissions. The 299 honorees, chosen by expert judges in 13 categories, represent the best products, services, interfaces, and ideas of 2017.
The winner for Graphic Design and Data Visualization for 2017 was Wolff Olins work for Dotdot, functional branding for the Internet of Things.
Creators: Wolff Olins Forest Young, Head of Design Lauren Liao, Head of Strategy Andy Dobson, Director of Technology Ada Mayer, Senior Designer Ben Gibbs, Senior Designer Elaine Lin, Designer External Partners Natalie Linden, Copywriter Ilan Beesen, Naming Frederico Phillips, 3D Designer Wilm Thoben, Coding Hunter Gatherer, Video
Bright Bright Great Joins BigCommerce Partner Program to Provide Digital Strategy, Brand & Design and Big Commerce Development to Online Retailers
Bright Bright Great offers Digital Strategy & Big Commerce integration to help fast-growing businesses scale and sell more online
Chicago, IL —Aug 25, 2016 — Bright Bright Great today announced a partnership with BigCommerce to help enterprise and online sellers simplify their online selling strategy and technology. As part of the BigCommerce Partner Program, Bright Bright Great will now be able to offer clients custom commerce solutions powered by BigCommerce,the leading ecommerce platform for fast-growing and mid-market brands.
“Bright Bright Great has been a featured partner/expert with both Shopify and WordPress for years and we are excited by the opportunity to formally partner with Big Commerce to continue to create amazing online ecommerce solutions for our clients.”
BBG will bring a new level of integration, service and support for its clients selling with BigCommerce. Companies of all sizes work with BigCommerce to launch, promote, manage and scale successful online businesses through its platform. BBG is a certified partner in the following areas
Branding
Design
Front-End Development
Technology Integration
SEO
E-Commerce Strategy
According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average.
By selecting a flexible, cost-effective SaaS model, retailers are able to focus on managing their business, not the technology behind it.
To learn more about joining the thousands of industry-leading BigCommerce partners, visit: bigcommerce.com/partners.
Bright Bright Great would like to extend a warm welcome our new Front-End Developer, Ken Barrios, to the team. Ken will be assisting BBG on our Technology team.
What is your official title at BBG?
Ken Barrios, Front-End Developer
What got you interested in development?
Three years ago, I came across an online ad for toys that were intended to teach toddlers the basic principles of programming. Seeing that made me realize that it was just a matter of time before coding would become a standard part of learning: just like reading, writing, and arithmetic. I decided I needed to get ahead of curve and dive into coding.
What interested you in working at BBG?
A friend forwarded me the link to the apprenticeship program at BBG. After doing some research about the firm it became clear that this is a design studio that is generating a lot of buzz, winning acclaim, and getting tapped for exciting projects. As someone new to web development and design, I knew that this would be an amazing opportunity to learn from the best.
What is your favorite fast food menu item?
The Wendy’s Baconator. If I have an opportunity to Baconate, I Baconate.
What do you hope to learn during your time at BBG?
Regarding web development: I’m hoping to get a better handle on the thought process needed to see a website through from start to finish, and learning to how efficiently organize my code by keeping everything as modularized as possible. Regarding design: I’m hoping to learn to think through a website with the user in mind, while also picking up lessons about how to choose appropriate color palettes, typefaces, and spacing.
What are your hobbies or interests outside of work?
When I’m not at work I’m either: running for an hour or two along the Lake Front Path, riding around the city on my fixed gear bike, or seeing the latest films at The Music Box. I also like follow political and architectural magazines like Jacobin and Metropolis.
Do you have any pets?
Nay. I like other people’s pets, but I don’t want to take care of my own.
What is your favorite place that you have ever visited, US-based, or international?
I’ve been lucky enough to visit a few spots in Central and South America, and I went to France once. But I think that my favorite place was India. I spent a month touring India from Hyderabad, to Bangaluru, to Puducherry. I need to go back to finally see Mumbai and New Delhi.
What’s something people are surprised to learn about you?
During my college years, my comrades and I successfully stopped the military from recruiting on our college campus. I’m also 99% positive that I coined the slogan “Undocumented Unafraid” in 2009.
Bright Bright Great is delighted to welcome our new Art Director/Designer, Mackenzie Freemire, to the team. Mack will be assisting with Art Direction.
What is your official title at BBG?
Mackenzie Freemire, Art Director
What got you interested in design?
I went into college thinking I wanted to be a photojournalist. When I went in to register for classes, my advisor urged me to take some graphic design classes—and here we are.
What interested you in working at BBG?
As a young designer, I’m constantly hungry to learn and grow and never become stagnant in my practice. The best way I can do this is by observing people and studios that are at the top, pushing limits and taking on innovative design projects regularly. I have so much to learn from BBG—at that challenge was immediately enticing to me.
What is your favorite project that you’ve worked on to this point?
I created a magazine 2 years about called Hush Magazine, which was a passion project for me. Hush focuses on the subject of Time, and how we use it, waste it, feel it, etc. I created about 2-3 original sets of work and design for each of the first three issues, and for the rest of the content I curated photos, poetry, painting, and other mediums that I have artists from all over the country submit to be in the magazine. Not only did I get to collaborate with other artists, but I got to create a piece of art that people can hold and experience and feel in their hands.
What is your favorite Taco Bell menu item?
Chicken Quesadilla, hands down. Who knows what that sauce is, but I’m into it.
What do you hope to learn during your time at BBG?
I hope to dive into the world of digital design and learn as much as I can about UI, UX, and pushing the limits on the way we interact with design digitally for the best experience possible.
What are your hobbies or interests outside of work?
I shoot photography for fun almost every weekend as a way to get off my computer and work with other creatives and friends. I also enjoy decorating my apartment, getting brunch, and dreaming things with friends.
Who are some designers/agencies/artists that are inspiring you right now?
Hey Studio, Instrument, Sagmeister & Walsh, Jimmy Marble, and all my friends.
Do you have any pets?
I’m not exactly an animal person (don’t tell anyone).
What is your favorite place that you have ever visited, US-based, or international?
I have been to Paris multiple times, and it is always as magical as I remember. I think the French language is amazing—the buildings, the art, the shops, and of course the chocolate croissants.
What’s something people are surprised to learn about you?
I have a weird love for strawberry jell-o. It has always been my favorite food, it’s just a weird comforting thing from my childhood. Fun fact: every job I have ever applied to (including BBG) the subject line has been Strawberry Jello.
Bright Bright Great Announces New Creative Director, Amy Schwartz
Chicago, IL – Tech and design agency Bright Bright Great welcomes new Creative Director Amy Schwartz to oversee all design, user experience, and brand strategy. Schwartz is well-known in the Chicago design community for her work as Design Director at Cards Against Humanity and Vice President of Member Experience for AIGA Chicago.
Already part of the Bright Bright Great family, Schwartz is excited to return home and invest in agency. “I started my design career as an intern at Bright Bright Great in 2011, and I’m thrilled to be a part of the team again,” says Schwartz. “I’m excited to bring the knowledge and skills I’ve gained since then back into the Bright Bright Great team, and to continue pushing the limits of contemporary, effective design work.”
Schwartz’s design style is influenced by the years she spent earning a Masters in Design from the Cranbrook Academy of Art, famous for producing some of the best designers in the country, including Charles Eames and Florence Knoll.
Schwartz previously served as the Design Director at the best-selling party game, Cards Against Humanity. Notorious for their huge, public stunts and generous charitable gifts, Schwartz has directed a variety of large scale design projects for the company including a full-ride scholarship for women in STEM, several holiday promotions, and rebrand for packaging and e-commerce. Before that, Schwartz worked at numerous design-focused agencies in Chicago and Detroit, including gravitytank and Skidmore Studio. Select past clients include Motorola, the NFL, and Google.
Schwartz is noted in the Chicago design community for her desire to uplift and support those she works with, demonstrated in her experience as Adjunct Professor at DePaul University. She currently serves as Vice President of Member Experience for AIGA Chicago and hosts yearly workshops for students in design.
“Effective teams recognize the importance of each individual, whether they are an intern or C-suite. I facilitate ways for my clients and the creative team to mesh into one, where all ideas are considered, explored, and tested– until we solve the problem together,” says Schwartz.
Bright Bright Great has worked with clients worldwide, including Comcast, The University of Chicago, chewy.com, Nike and Hightower Financial. They recently rebranded American Needle, one of the largest retailers of sports related headwear, as they celebrate their 100 year anniversary.
Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.
Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.
