Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.
Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.
A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.
12 months to the day, we jokingly shot this tweet out.
“I don’t see you doing a worse job for us than other people have done. I have low expectations.”
This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.
Here’s a few key points that worth talking about:
- Overall Traffic – Doubled
- Largest Online Sale – Happened
- Digital Sales – Doubled
Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.
A quick note from our Creative Director:
In January, Bright Bright Great turned 10 years old.
Starting as our my personal freelance moniker in 2007, BBG has grown to a multi-million dollar adventure, serving clients around the world and producing amazing creative and tech for all those we have worked with.
It’s been an amazing ride so far and we aren’t planning to quit anytime soon. Thanks to everyone for the support and exciting projects we’ve been a part of over the last decade. Our journey continues.
Creative Director, Founder
Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.
Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.
Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.
BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
We are excited to announce our creative partnership with Strata, headquartered in Chicago, IL with team members around the globe.
Bright Bright Great is pleased to create with Strata, on strategy, brand elements and their new digital experience.
Strata, a Comcast company helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Strata is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.