Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.
Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.
Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)
Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.
Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.
“…Always an adventure! A true collaboration with the best partners and colleagues in design…”
— Judd Rubin, SVP Revenue and Marketing
Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.
This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.
Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.
Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.
A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.
12 months to the day, we jokingly shot this tweet out.
“I don’t see you doing a worse job for us than other people have done. I have low expectations.”
This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.
Here’s a few key points that worth talking about:
- Overall Traffic – Doubled
- Largest Online Sale – Happened
- Digital Sales – Doubled
Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.
A quick note from our Creative Director:
In January, Bright Bright Great turned 10 years old.
Starting as our my personal freelance moniker in 2007, BBG has grown to a multi-million dollar adventure, serving clients around the world and producing amazing creative and tech for all those we have worked with.
It’s been an amazing ride so far and we aren’t planning to quit anytime soon. Thanks to everyone for the support and exciting projects we’ve been a part of over the last decade. Our journey continues.
Creative Director, Founder