Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.
Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print.
The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month. This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.
