Bright Bright Great recently created new brand identity and website for Strong Analytics. Strong is a leading data science, machine learning, and artificial intelligence consultancy. They help companies build and deploy custom end-to-end machine learning and utilize artificial intelligence (AI) solutions.
About The Project:
Since 2016, Strong Analytics has grown to an elite team of PhD-level data scientists. Strong is trusted by top brands including Mercedes-Benz, H&M and Dictionary.com. They lacked a cohesive brand language and strategy appropriate for their level of expertise. BBG developed a robust brand, including a custom word mark, marketing materials, and new digital experience.
Strong is a one-stop shop for designing, building, and deploying custom data science and machine learning solutions.
View All New BBG Work
For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.
The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.
Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/
(Before shot for posterity)
Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.
Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.
This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.
Bright Bright Great Joins BigCommerce Partner Program to Provide Digital Strategy, Brand & Design and Big Commerce Development to Online Retailers
Bright Bright Great offers Digital Strategy & Big Commerce integration to help fast-growing businesses scale and sell more online
Chicago, IL — Aug 25, 2016 — Bright Bright Great today announced a partnership with BigCommerce to help enterprise and online sellers simplify their online selling strategy and technology. As part of the BigCommerce Partner Program, Bright Bright Great will now be able to offer clients custom commerce solutions powered by BigCommerce, the leading ecommerce platform for fast-growing and mid-market brands.
“Bright Bright Great has been a featured partner/expert with both Shopify and WordPress for years and we are excited by the opportunity to formally partner with Big Commerce to continue to create amazing online ecommerce solutions for our clients.”
Jason Schwartz, Creative Director, Bright Bright Great
BBG will bring a new level of integration, service and support for its clients selling with BigCommerce. Companies of all sizes work with BigCommerce to launch, promote, manage and scale successful online businesses through its platform. BBG is a certified partner in the following areas
- Front-End Development
- Technology Integration
- E-Commerce Strategy
According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average.
By selecting a flexible, cost-effective SaaS model, retailers are able to focus on managing their business, not the technology behind it.
To learn more about joining the thousands of industry-leading BigCommerce partners, visit: bigcommerce.com/partners.
Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.
Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.
Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)
Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.
Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.
“…Always an adventure! A true collaboration with the best partners and colleagues in design…”
— Judd Rubin, SVP Revenue and Marketing
Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.
This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.
Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.
Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.
A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.
12 months to the day, we jokingly shot this tweet out.
“I don’t see you doing a worse job for us than other people have done. I have low expectations.”
This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.
Here’s a few key points that worth talking about:
- Overall Traffic – Doubled
- Largest Online Sale – Happened
- Digital Sales – Doubled
Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.
We’re Bright Bright Great, a small Chicago-based team of designers, developers & strategists. We work with a wide range of clients from funded startups, longstanding businesses, to large tech companies across all industries.
We’re looking for a Front-End Developer who’s passionate about interfaces, user-friendly interactions AND clean, bug free code. You’ll be working closely with our design team, development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.
On a regular basis you’ll be responsible for:
- HTML & CSS
- Developing and maintaining WordPress themes
- Collaborating on Interaction Design (from a dev standpoint)
- Salesforce/Pardot Integration
- Responsive email templates (HTML & CSS)
- Cleaning up bugs for existing clients as they arise
- API integration
- At least 3 years experience with WordPress
- Experience working with designers and developers
- Experience working with clients
- Have worked in an agency before
- Ability to walk clients through identifying helpful debugging information
- Ability to work within existing codebase
- Comfortable planning out a content management strategy for complex content-heavy sites
- Excellent communication skills and fluent in English
- Comfortable working remotely using apps such as Slack, Trello, Basecamp, Google Apps, Hangouts, etc.
- Enjoy collaborating with others
- Ability to organize and manage your own responsibilities and hit deadlines.
- Comfortable with Git/GitHub
- Enthusiastic and opinionated about what you do, but open to accepting feedback.
- Enjoy having discussions around process, strategy, and the story behind coding decisions
- Quick to learn
- Salesforce/Pardot Integration
Interested? Fill out an application:
* BBG is an equal opportunity employer that values diversity in the workplace.
** No recruiters.
Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.
Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.