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New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

Bright Bright Great Added as Certified Design & Development Partner for Big Commerce

Big Commerce Featured Development Partner  Big Commerce Featured Development Partner Chicago

 

 

Bright Bright Great Joins BigCommerce Partner Program to Provide Digital Strategy, Brand & Design and Big Commerce Development to Online Retailers

Bright Bright Great offers Digital Strategy & Big Commerce integration to help fast-growing businesses scale and sell more online

Chicago, IL  Aug 25, 2016 — Bright Bright Great today announced a partnership with BigCommerce to help enterprise and online sellers simplify their online selling strategy and technology. As part of the BigCommerce Partner Program, Bright Bright Great will now be able to offer clients custom commerce solutions powered by BigCommerce, the leading ecommerce platform for fast-growing and mid-market brands.

“Bright Bright Great has been a featured partner/expert with both Shopify and WordPress for years and we are excited by the opportunity to formally partner with Big Commerce to continue to create amazing online ecommerce solutions for our clients.”

Jason Schwartz, Creative Director, Bright Bright Great

 

Big Commerce Featured Development Partner

 

 

 

BBG will bring a new level of integration, service and support for its clients selling with BigCommerce. Companies of all sizes work with BigCommerce to launch, promote, manage and scale successful online businesses through its platform. BBG is a certified partner in the following areas

  • Branding
  • Design
  • Front-End Development
  • Technology Integration
  • SEO
  • E-Commerce Strategy

According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average.

By selecting a flexible, cost-effective SaaS model, retailers are able to focus on managing their business, not the technology behind it.

To learn more about joining the thousands of industry-leading BigCommerce partners, visit: bigcommerce.com/partners.

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Posted By
Jason Schwartz

New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Jason Schwartz

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jason Schwartz

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

InterOptic

Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

InterOptic Brand Identity

InterOptic Website

InterOptic Mobile Experience InterOptic Mobile Experience

InterOptic Illustration

Posted By
Jason Schwartz

Happy 12 Month Anniversary to this Tweet

12 months to the day, we jokingly shot this tweet out.

“I don’t see you doing a worse job for us than other people have done. I have low expectations.”

Client Testimonial

This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.

Here’s a few key points that worth talking about:

  • Overall Traffic – Doubled
  • Largest Online Sale – Happened
  • Digital Sales – Doubled

Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.

Posted By
Jason Schwartz

Bright Bright Great is Looking For A Front-End Developer in Chicago, IL

We’re Bright Bright Great, a small Chicago-based team of designers, developers & strategists. We work with a wide range of clients from funded startups, longstanding businesses, to large tech companies across all industries.

We’re looking for a Front-End Developer who’s passionate about interfaces, user-friendly interactions AND clean, bug free code. You’ll be working closely with our design team, development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

Responsibilities:

On a regular basis you’ll be responsible for:

  • HTML & CSS
  • Javascript
  • Developing and maintaining WordPress themes
  • Collaborating on Interaction Design (from a dev standpoint)
  • Salesforce/Pardot Integration
  • Responsive email templates (HTML & CSS)
  • Cleaning up bugs for existing clients as they arise
  • API integration

Requirements:

  • At least 3 years experience with WordPress
  • Experience working with designers and developers
  • Experience working with clients
  • Have worked in an agency before
  • Ability to walk clients through identifying helpful debugging information
  • Ability to work within existing codebase
  • Comfortable planning out a content management strategy for complex content-heavy sites
  • Excellent communication skills and fluent in English
  • Comfortable working remotely using apps such as Slack, Trello, Basecamp, Google Apps, Hangouts, etc.
  • Enjoy collaborating with others
  • Ability to organize and manage your own responsibilities and hit deadlines.
  • Comfortable with Git/GitHub
  • Enthusiastic and opinionated about what you do, but open to accepting feedback.
  • Enjoy having discussions around process, strategy, and the story behind coding decisions
  • Quick to learn

Bonus:

  • Salesforce/Pardot Integration

Personality Traits:

  • Thoughtful
  • Personable
  • Optimistic
  • Clear

Interested? Fill out an application:
https://goo.gl/forms/LjLYkWFQ8MaKlP7I2

 

* BBG is an equal opportunity employer that values diversity in the workplace.

** No recruiters.

Posted By
Jason Schwartz

New Work: Black Spectacles 2.0

Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.

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Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.

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Posted By
Jason Schwartz

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

Wright Ditson Brand Identity BBG Wright Ditson Mobile Shopping BBG

Wright Ditson Shopping Pages BBG Wright Ditson Logo Grid BBG

Wright Ditson Mobile Site BBG

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Posted By
Jason Schwartz