Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.
Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched. Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket. BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
