Viewing UX View all News

BBG Is Hiring A Digital Marketing, SEO, PPC & Content Strategist

BBG is looking for a Digital Marketing Specialist/Content Strategist:

  • Digital Marketing Strategy
  • SEO & SEM Experience
  • Data & Reporting
  • Content Strategy & Copywriting

Skills:

Digital Strategy

  • High Level Growth Strategy for Clients

SEO & SEM

  • Site Optimization based on Goal Keywords
  • Organic Optimization and Best Practices
  • PPC ($250,000+)
  • Keyword Strategy
  • Link Buying

Social Media

  • Account Management
  • Paid & Sponsored Advertising
  • Content Creation & Reporting

Copywriting

  • Brand Messaging & Tone
  • Keyword and Goal-focused Content
  • Press Releases
  • Article Creation/Web Content Creation
  • Email Marketing


About You:

  • You are data driven!
  • You can write copy that is intelligent and within a specified “voice”
  • Must have experience $250,000+ PPC with the data to show the success of the campaign.
  • Must have experience creating a Digital Strategy based on Client goals.
  • Must have experience writing and producing content tied to skills above.
  • Must have experience managing and producing content calendars Social Media accounts with a larger audience.

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

Wonder what it’s like to work at BBG?

Apprenticeship Recap – Kara Shim
Apprenticeship Recap – Ken Barrios
Apprenticeship Recap – Maayan Brown
Apprenticeship Recap – Quan Ika Vu
Apprenticeship Recap – Dayan D’Aniello
Apprenticeship Recap – Margaux Delapierre

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Marketing & Content Strategy Application
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • A link to your online portfolio

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Jason Schwartz

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jason Schwartz

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

InterOptic

Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

InterOptic Brand Identity

InterOptic Website

InterOptic Mobile Experience InterOptic Mobile Experience

InterOptic Illustration

Posted By
Jason Schwartz

Happy 12 Month Anniversary to this Tweet

12 months to the day, we jokingly shot this tweet out.

“I don’t see you doing a worse job for us than other people have done. I have low expectations.”

Client Testimonial

This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.

Here’s a few key points that worth talking about:

  • Overall Traffic – Doubled
  • Largest Online Sale – Happened
  • Digital Sales – Doubled

Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.

Posted By
Jason Schwartz

New Work: Black Spectacles 2.0

Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.

black-spectacles-desktop-x2

Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.

black-spectacles-index-x2

black-spectacles-store-x2

black-spectacles-tutorials-x2

black-spectacles-product-logos-x2

black-spectacles-blog-x2

black-spectacles-mobile-x2

black-spectacles-software-learning-x2

black-spectacles-infographic-x2

black-spectacles-logo-x2

Posted By
Jason Schwartz

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

Wright Ditson Brand Identity BBG Wright Ditson Mobile Shopping BBG

Wright Ditson Shopping Pages BBG Wright Ditson Logo Grid BBG

Wright Ditson Mobile Site BBG

Wright Ditson Portrait 1 BBG Mlmtr Wright Ditson Portrait 2 BBG Mlmtr Wright Ditson Portrait 3 BBG Mlmtr Wright Ditson Portrait 4 BBG Mlmtr Wright Ditson Portrait 5 BBG Mlmtr

Posted By
Jason Schwartz

New Work: Paris312

Bright Bright Great is delighted to announce the launch of Paris312‘s e-commerce store. Paris312 is provider of high-quality party goods for those who want to add a little Parisian flair and elegance to their home entertaining.

 

As part of this project, BBG redesigned and developed the website on Shopify, designed custom illustrations, built product systems for Paris312’s local balloon delivery, party box, and party box concierge services, shot product and catalog photography, and provided guidance on SEO and brand strategy.

02-paris312-index

paris312-products-shop-2

 

05-paris312-illustrations

 

paris312-partyboxparis312-partybox-wares

 

07-paris312-mobile-party-box

 

paris312-maison

 

09-paris312-party-box-illustration

 

010-paris312-shipping-girl-on-white

013-paris312-coquette-party-girls

011-paris312-boheimenne-girl-on-violet

014-paris312-birthday-girl

 

015-paris312-logo

 

Posted By
Jason Schwartz