Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail. The promotion sold out 100,000 slots in 7 hours.
[vimeo]https://vimeo.com/81008053[/vimeo]
CAH lump of coal
