January 27, 2014

Jason Schwartz

New Work: Holiday Bullshit by Cards Against Humanity

Cards Against Humanity Holiday Bullshit 1

Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail. The promotion sold out 100,000 slots in 7 hours.  

Cards Against Humanity Holiday Bullshit 2
Cards Against Humanity Holiday Bullshit 4
Cards Against Humanity Holiday Bullshit 9
Cards Against Humanity Holiday Bullshit 3

[vimeo]https://vimeo.com/81008053[/vimeo]

CAH lump of coal
CAH lump of coal
Cards Against Humanity Holiday Bullshit 5

CAH lump of coal

CAH lump of coal
CAH lump of coal
CAH 12 Days of Holiday Bullshit
CAH 12 Days of Holiday Bullshit
CAH 12 Days of Holiday Bullshit
CAH 12 Days of Holiday Bullshit
CAH 12 Days of Holiday Bullshit
Cards Against Humanity Holiday Bullshit 17
CAH 12 Days of Holiday Bullshit
Cards Against Humanity Holiday Bullshit 10
BBG