November 30, 2015

Jason Schwartz

New Work: HighTower Advisors Network "By Invitation Only" Campaign

HighTower lock up
HighTower BBG Landing Page in Monitor
Hightower Advisors “By Invitation Only” campaign

Starting with a Single Person

HighTower Advisors set out to return the field of financial advising to its roots: being true fiduciaries to their clients.

Building a network starts with a single person. Then a single partnership. After awhile, people start seeking you out to join. In order to get their message out, and find like-minded financial advisors, HighTower enlisted BBG to help design a highly-targeted website to help recruit the best and highest-worth advisors in the country while maintaining an air of exclusivity via personalized touches and interactions.

This campaign included a microsite with numerous personalized touches that happen behind a passcode-ed wall, individualized booklets, and several rounds of ideation for personalized direct mail campaign pieces to drive people to use their passcode on the website.  

HighTower Skyline BBG Illustration
HighTower, city-based illustration
HighTower BBG Landing Page Full
HighTower BBG Internal Page
Invitation, logged in experience
HighTower BBG Data Page
Invitation, logged in experience
HighTower Assorted BBG pages
HighTower Skyline Illustration BBG Iterations
HighTower Direct Mail BBG Concept
Customized hand-delivered invitation wine
HighTower Book Cover
Meticulous attention to detail with all materials and execution
HighTower Booklet Interior Full Spread
HighTower Booklet Spread Data
HighTower Booklet Table Spread
HighTower Booklet Data Iso
HighTower Network BBG Email Template
Sample email and marketing templates

About HighTower Financial

Hightower is a community of like-minded advisors who share a common belief that client interests come first. We support our advisory businesses by providing them with robust resources to help them accelerate growth and better serve their clients.

Hightower financial advisors maintain the independence to do what they do best. They have the option to keep their brand identity or leverage our brand value. We believe that independent-minded advisors deserve optionality and that’s what we deliver.

hightoweradvisors.com