Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.
Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.
This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.
Bright Bright Great is excited to announce that our Creative Director Amy Schwartz has been named one of Print Magazine’s 15 Visual Artists Under 30. To commemorate the accolade, all artists were asked to produce a cover for the monthly print issue.
Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)
Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.
Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.
“…Always an adventure! A true collaboration with the best partners and colleagues in design…”
— Judd Rubin, SVP Revenue and Marketing
Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.
This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.
ATC Arquette Chosen As Corporate Typeface for Strata, a Comcast Company
Chicago, IL – The Avondale Type Co. typeface ATC Arquette has been chosen by Strata, a Comcast Company that powers 25% of all U.S. media spend (over $50 billion annually), for all corporate communications and products for both the Strata and Adazzle (UK) brands.
ATC Arquette, was created by Alex Sheyn in 2016 for Avondale Type Co. as a geometric sans serif font with over 400 glyphs, standard ligatures, 7 weights and 14 styles including italics. ATC Arquette supports over 85 languages including English, French & German.
For additional information about Avondale Type Co. please contact Jason Schwartz at 773-647-1034, or visit the website at avondaletypeco.com.
Strata is the industry leading provider of media buying systems powering over 1,200 media buying agencies and in-house advertisers. The Strata platform delivers a complete agency stewardship system for all media, including Spot Cable, TV and Radio, National Cable and TV, Digital (Display/ Mobile / Search / Social), Streaming / Online Video and Audio, Print, OOH. That equates to over 7,500 media buyers in the U.S. and Europe that rely of Strata to effectively manage their business.
About Avondale Type Co.
Founded in 2013 and located in Chicago, IL, Avondale Type Co. is a focused team of type designers looking to create typographic solutions and faces for digital and print needs. Our mission is to create type solutions for companies of all sizes and for unique needs.
In January, Bright Bright Great turned 10 years old.
Starting as our my personal freelance moniker in 2007, BBG has grown to a multi-million dollar adventure, serving clients around the world and producing amazing creative and tech for all those we have worked with.
It’s been an amazing ride so far and we aren’t planning to quit anytime soon. Thanks to everyone for the support and exciting projects we’ve been a part of over the last decade. Our journey continues.
We’re Bright Bright Great, a small Chicago-based team of designers, developers & strategists. We work with a wide range of clients from funded startups, longstanding businesses, to large tech companies across all industries.
We’re looking for a Front-End Developer who’s passionate about interfaces, user-friendly interactions AND clean, bug free code. You’ll be working closely with our design team, development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.
On a regular basis you’ll be responsible for:
HTML & CSS
Developing and maintaining WordPress themes
Collaborating on Interaction Design (from a dev standpoint)
Responsive email templates (HTML & CSS)
Cleaning up bugs for existing clients as they arise
At least 3 years experience with WordPress
Experience working with designers and developers
Experience working with clients
Have worked in an agency before
Ability to walk clients through identifying helpful debugging information
Ability to work within existing codebase
Comfortable planning out a content management strategy for complex content-heavy sites
Excellent communication skills and fluent in English
Comfortable working remotely using apps such as Slack, Trello, Basecamp, Google Apps, Hangouts, etc.
Enjoy collaborating with others
Ability to organize and manage your own responsibilities and hit deadlines.
Comfortable with Git/GitHub
Enthusiastic and opinionated about what you do, but open to accepting feedback.
Enjoy having discussions around process, strategy, and the story behind coding decisions
Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.
Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.
Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.
BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
Bright Bright Great is delighted to announce the launch of Paris312‘s e-commerce store. Paris312 is provider of high-quality party goods for those who want to add a little Parisian flair and elegance to their home entertaining.
As part of this project, BBG redesigned and developed the website on Shopify, designed custom illustrations, built product systems for Paris312’s local balloon delivery, party box, and party box concierge services, shot product and catalog photography, and provided guidance on SEO and brand strategy.
We are excited to announce our creative partnership with Strata, headquartered in Chicago, IL with team members around the globe.
Bright Bright Great is pleased to create with Strata, on strategy, brand elements and their new digital experience.
Strata, a Comcast company helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Strata is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.