Philo Broadcasting Becomes Philo Media → Bright Bright Great

BBG is proud to announce the launch of Philo Media’s updated brand, web presence, and internal and external documents.

With a name harkening back to the man who invented the first video camera tube, Philo Farnsworth, Philo Media was one of the first to help advertisers create compelling, branded content specifically for a web-based audience. Today they’re one of the few in their space that supports the entire distribution process for their clients.

From the start, it was clear that the team at Philo Media is dedicated to making the highest-quality product that they can with meticulous attention to detail. With that in mind, we set out to create a new logo and brand identity that accurately reflected Philo’s status as a company that is almost pathologically innovative while also one of the longest-tenured firms in their field.

What we arrived at is a marriage of modern lines and type treatments, beautiful photography, and a largely refined and restrained color palette with pops of lively color and texture. The result is a compelling picture of a group that tells compelling stories for a living.