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New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Work: BBG Develops The Landing Hotel Brand ID for Rivers Casino’s Upscale Boutique Destination

Bright Bright Great is excited to share our design work created for Chicago’s Rush Street, the parent company for both the Rivers Casino and SugarHouse Casino.

BBG was tapped to assist branding the first hotel in the Rush Street portfolio.

The Landing

The Landing Hotel Branding

The Landing Hotel

Partial Press Release from Rivers Casino

SCHENECTADY, NY — Rivers Casino & Resort Schenectady today unveiled “The Landing Hotel,” and set a Mid-July opening date. As the Capital Region’s newest upscale boutique destination, the 165-room hotel includes four-star-caliber amenities with a focus on providing guests with a unique, personalized experience. Well-appointed rooms and suites provide the perfect balance for business and recreational travelers and the modern sleek exterior shimmers along New York’s historic Mohawk River. The announcement took place before a major hiring fair for more than one hundred hospitality and gaming positions.

“Casual elegance, first-class service, amazing food, and access to the best gaming in New York, will ensure that Rivers Casino & Resort guests will be treated to the very best travel experience in the Capital Region,” said Rivers Casino & Resort General Manager Mary Cheeks. “The addition of our new upscale boutique hotel signals that we are full steam ahead at Rivers. In the weeks ahead we’ll be rolling out the red carpet for our first overnight guests and welcoming over one hundred new members to the best team in town.”

“The Landing Hotel is going to be a great addition to Rivers Casino, and a destination in its own right in the Capital Region,” said Cimei, The Landing Hotel General Manager. “The property will provide the highest quality guest experience for whatever reason you’re visiting Rivers – entertainment, business, or a wedding or conference in our Event Center.”

More information about The Landing Hotel at Rush Street’s website.

The Landing Hotel The Landing Hotel The Landing Hotel

Photo Credit: The Landing Hotel

Posted By
Jason Schwartz

New Work: Amanecer Yacht

Bright Bright Great is proud to announce the launch of Amanecer Yacht’s new website, AmanecerYacht.com.

Amanecer Yacht provides private, fully-customizable luxury yacht charter experiences for travelers in Puerto Vallarta, Punta Mita, and other locations along the Banderas Bay in Pacific Mexico.

In addition to art direction, design, development, and hosting of the new website, BBG also created Amanecer’s new brand and print materials, including business cards, menus, sales brochure and a custom icon and illustration style for both the web experience and Amanecer’s press materials.

 

 

 

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Posted By
Jason Schwartz

New Work: Geneva Trading

Geneva Trading was designed to be a nimble organization with a rigid focus on its core strengths: risk management, market development, and alpha generation. They partnered with Bright Bright Great to update their look.

Geneva Trading laptop

Geneva Trading was born out of a desire to approach the world of digital trading with a strong focus on technological innovation and to make that point even stronger, Geneva needed a bold, modern site with which to tell their story.

Bright Bright Great started work on this project to totally revamp Geneva’s brand, creating a new logo and wordmark to compliment a totally reimagined art direction featuring a color palette with strong neutral tones accented by vibrant neon colors and custom illustrations.

With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for Geneva Trading’s audience.

Geneva mobile

 

Geneva Index Page

 

Geneva Trading Logo

 

Geneva wordmark

 

Geneva Letterpress Business Card MockUp

 

Geneva Illustration

Geneva Text Interaction1

Geneva Internal Pages 3by3

 

Geneva LocationCards

Posted By
Jason Schwartz

New Work: HighTower Network

HighTower Advisors set out to return the field of financial advising to its roots: being true fiduciaries to their clients.

 

HighTower BBG Landing Page in Monitor

 

HighTower Skyline BBG Illustration

 

Building a network starts with a single person. Then a single partnership. After awhile, people start seeking you out to join.

In order to get their message out, and find like-minded financial advisors, HighTower enlisted BBG to help design a highly-targeted website to help recruit the best and highest-worth advisors in the country while maintaining an air of exclusivity via personalized touches and interactions.

This campaign included a microsite with numerous personalized touches that happen behind a passcode-ed wall, individualized booklets, and several rounds of ideation for personalized direct mail campaign pieces to drive people to use their passcode on the website.

 

HighTower BBG Landing Page FullHighTower BBG Internal PageHighTower BBG Data Page HighTower Assorted BBG pages

HighTower Skyline Illustration BBG Iterations

HighTower Direct Mail BBG Concept

HighTower Name Detail

HighTower Book Cover

HighTower Booklet Interior Full Spread

HighTower Booklet Page TemplateHighTower Booklet Spread DataHighTower Booklet Data IsoHighTower Booklet Table SpreadHighTower Awards Table

HighTower Network BBG Email Template

HighTower lock up

Posted By
Jason Schwartz

New Work: Philo Broadcasting Becomes Philo Media

BBG is proud to announce the launch of Philo Media’s updated brand, web presence, and internal and external documents.

With a name harkening back to the man who invented the first video camera tube, Philo Farnsworth, Philo Media was one of the first to help advertisers create compelling, branded content specifically for a web-based audience. Today they’re one of the few in their space that supports the entire distribution process for their clients.

From the start, it was clear that the team at Philo Media is dedicated to making the highest-quality product that they can with meticulous attention to detail. With that in mind, we set out to create a new logo and brand identity that accurately reflected Philo’s status as a company that is almost pathologically innovative while also one of the longest-tenured firms in their field.

 

Philo Media Static Index

 

 

What we arrived at is a marriage of modern lines and type treatments, beautiful photography, and a largely refined and restrained color palette with pops of lively color and texture. The result is a compelling picture of a group that tells compelling stories for a living.

 

Philo Media - Mobile

 

Philo Media - About Crop

 

Philo Media - Case Study Crop

 

Philo Media - Case Study Crop

Posted By
Jason Schwartz

New Work: BBG Brand Launch Andie K

On Thursday, November 8th, BBG helped launch the brand for Andie K: Wearable Art. We’ve put a lot into this brand, and after months of designing and planning; Andie K introduced their line of necklaces and bracelets to friends and guests. Response was fantastic and Bright Bright Great is currently working on Phase 2, the Andie K full web experience.

“I would like to thank the entire Bright Bright Great team for making the launch of Andie K such a success. The launch went flawlessly, in large part due to BBG’s creativity, tenacity, and  roll-up-your-sleeves attitude. Compliments have been pouring in from our guests about Andie K’s ‘unique, fresh, and crisp’ branding. I’m anxious and excited to turn to the next stage of our collaboration.

Regards, Andie K”

Posted By
Jason Schwartz