Bright Bright Great and the Avondale Type Co. team collaborated on creating a unique custom cut of ATC’s highly popular ATC Arquette to create ATC Showpad, for Showpad, a Netherlands-based marketing and sales technology company.
“This was an important modification to an already excellent typeface to align more closely with corporate brand.” said Jason Schwartz, Operating Director.
More importantly than the aesthetic change in various characters, the unique licensing created for Showpad allowed for global usage in an unlimited number of mediums, critical as the company continues to grow at an aggressive pace.
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