Bright Bright Great and Avondale Type Co. have collaborated to create a unique custom cut of ATC’s highly popular ATC Arquette, creating ATC Showpad, for Showpad. Showpad is a Netherlands-based marketing and sales technology company.
“This was an important modification to an already excellent typeface to align more closely with corporate brand.” said Jason Schwartz, Managing Director
More importantly than the aesthetic change in various characters, this custom typeface utilized unique licensing which allowed for global usage in an unlimited number of mediums. This was critical as the company continues to grow at an aggressive pace and requires flexibility in licensing. ATC Arquette, most popular sans serif typeface About Showpad: Our mission is to empower sales and marketing to sell the way buyers want to buy. We deliver by providing training and coaching solutions that transform sellers into trusted advisors and by making it easy for sales and marketing teams to deliver the right content and the right experience to buyers. That way, buyers can buy smarter — and faster. About Avondale Type Co.: Avondale Type Co. is a Chicago-based team of type designers who make custom typefaces with flexible licensing for corporate needs. All ATC fonts are web-safe and ATC offers flexible licensing for any and all usage from print and digital through broadcast. Custom Typeface Creation and Flexible Licensing Related: Bright Bright Great has partnered with Comcast’s Chicag0-based Strata for licensing of ATC Arquette