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New Work

Announcing Avondale Type Co., A New Font Foundry by BBG

Your Friendly Neighborhood Type Foundry, September 10th, 2013. Chicago, IL – From deep in the heart of the Avondale neighborhood of Chicago, the creative team at Bright Bright Great are launching the Avondale Type Co., a pay-what-you-wish type foundry.  

After years of using and licensing fonts built by others for client work, the Avondale Type Co. began as one font, ATC Krueger, to take matters into their own artistic hands. BBG Art Director Alex Sheyn explains, “I made Rosemary to fill a need in my own design work. I had a very stylized version of a didone font in my head, but couldn’t find one that met the idea of what I was looking for, so I just made my own.”  

Wanting to spread the wealth at an affordable cost, Bright Bright Great worked long hours to bring both ATC Krueger and ATC Rosemary, another font created by Sheyn, to the public. BBG Art Director Drew Rios designed the Avondale Type Co. site, along with Developer Tiffany Stoik of Blobfolio. “Avondale Type Co. is really about bringing an affordable type option to all designers, new as well as experienced,” explains Rios.   For more information, please contact us, or visit