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New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Alex Sheyn

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jen Hansen

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

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Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

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Posted By
Jason Schwartz

New Work: Black Spectacles 2.0

Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.

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Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.

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Posted By
Jen Hansen

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

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