Bright Bright Great collaborated with FOUNT to reimagine their brand story, implement digital strategy, and create a new digital experience to compliment the launch of their web-application. Earlier in the year, BBG worked with FOUNT to establish their new brand strategy and story.
Deliverables
User Experience Research (UXR), User Experience Design (UXD), Brand Strategy, Branding, Art Direction, Digital Experience
Approach
When starting a new company, with a new product, it can be very helpful to talk through brand, story and pitch with some outside ears. Lyndsey and I were happy to be those ears. Working alongside the FOUNT team, we were able to hone in and refine value propositions, story arc, and ways to best discuss and sell the product. In the end, I know we were all happy with how elevated the brand language had become.”
Dan Schwartz, Business Development Lead, Brand Strategist
The Design Process:
This was a fantastic project to reimagine the user journey knowing that FOUNT’s messaging was entirely changing to reflect their progress as a company. We started from scratch at brand strategy and continued working with their team all the way through launch of a new digital experience coinciding with the complete redo of their SaaS web product.
About FOUNT
Work friction slows businesses down and causes employees to disengage and burn out. It’s no longer an unsolvable problem. Waste less work. Create more flow. Get to the root of work friction within your organization and fix it with FOUNT.
The BBG Team
Incredible work from the BBG team.
- Jason Schwartz, Creative Director
- Tommy DeFranco, Art Director and Designer
- Zach Miller, Art Director and Designer
- Gina Sterling, Associate Designer
- Lyndsey Middendorf, Project Manager
- Dan Schwartz, Project Manager
