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New Work: Equilibria, Custom CBD Routines

Bright Bright Great is excited to have worked with Equilibria, custom routines of premium CBD — from farm to home — with a dosage concierge on call.

BBG handled updated branding, packaging and photography as well as propose new digital strategy for the Equilibria team.

Equilibria Women CBD Equilibria Women CBD Packaging on Display Equilibria Women CBD Medical Dosage Dropper Equilibria Women CBD in EnvironmentEquilibria Women CBD PackagingEquilibria Women CBD Packaging

About CBD:

Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substanceCBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.

From Equilibria:

Industrial hemp is a cannabis sativa plant grown specifically to exhibit 0.3% THC content or less — this is why there’s no discernible intoxicating effect, but also why it’s legal. Any industrial hemp plants that cross the 0.3% line in the sand become marijuana plants, federally illegal, and (after approximately the 10% THC mark) psychoactive/intoxicating.

With our industrial hemp-grown CBD, you get a huge portion of the clinically-observed benefit of medical cannabis plants, with none of the illegality or impairment. Equilibria’s CBD is farm-to-home, at the highest quality available in the US market (straight from our 1,100 acre farm in Colorado!). All of our products are lab-tested with results readily available.

New Work

Posted By
Jason Schwartz

Custom Typeface Design ATC Showpad

ATC Showpad ATC Arquette Custom Typeface & Licensing

Bright Bright Great and Avondale Type Co. have collaborated to create a unique custom cut of ATC’s highly popular ATC Arquette, creating ATC Showpad, for Showpad.

Showpad is a Netherlands-based marketing and sales technology company.

“This was an important modification to an already excellent typeface to align more closely with corporate brand.” said Jason Schwartz, Managing Director

ATC Showpad ATC Arquette Sample of Custom Typeface

Showpad Website using ATC Showpad

More importantly than the aesthetic change in various characters, this custom typeface utilized unique licensing which allowed for global usage in an unlimited number of mediums. This was critical as the company continues to grow at an aggressive pace and requires flexibility in licensing.

ATC Arquette, most popular sans serif typeface

About Showpad:

Our mission is to empower sales and marketing to sell the way buyers want to buy. We deliver by providing training and coaching solutions that transform sellers into trusted advisors and by making it easy for sales and marketing teams to deliver the right content and the right experience to buyers. That way, buyers can buy smarter — and faster.

About Avondale Type Co.:

Avondale Type Co. is a Chicago-based team of type designers who make custom typefaces with flexible licensing for corporate needs. All ATC fonts are web-safe and ATC offers flexible licensing for any and all usage from print and digital through broadcast.

Custom Typeface Creation and Flexible Licensing

Related: Bright Bright Great has partnered with Comcast’s Chicag0-based Strata for licensing of ATC Arquette

Posted By
Jason Schwartz

Bright Bright Great Named Top 2018 Digital Agency by Clutch

WASHINGTONMarch 26, 2018 /PRNewswire/ — Clutch, a leading B2B ratings and reviews site, has released a report highlighting the top-ranked creative and design agency and developer in Chicago.

Clutch provides independent, quantitative, and qualitative analysis on leading services firms which makes this recognition even more honorable. We’re excited to be considered amongst the best web design agencies in Chicago and we anticipate our industry expertise will only increase in 2018.

Bright Bright Great is excited to have been named a Top Creative & Design Agency, as well as a Top Developer for Chicago in 2018.

Based on our client feedback, our services, and Clutch’s rating methodology, BBG was listed as a leader in the Chicago web design, full-service digital, digital strategy, PHP developers and digital design categories.

“As the online economy grows, having a strong digital presence is important in a bustling city like Chicago,” said Sara Philibotte, business analyst at Clutch. “These leaders stand out from the crowd, with not only their diverse and specialized skills but also their commitment to staying on top of the latest digital trends. This expert knowledge, along with unmatched customer service, earns them a top spot in our rankings, and we are excited to award them the praise they deserve.”

Read the full Press Release on PR Newswire.

Clutch Top Design and Creative Agency Chicago 2018

We are proud of the testimonials and our five-star client reviews on Clutch that contributed to us being selected as one of the leading creative and design agencies in Chicago.

“We worked collaboratively to an unbelievable degree. They were extremely attentive to our needs.” – SVP of Revenue & Marketing, Advertising Company

“I’ve had several people comment on how nice the logo is when they’ve seen our marketing materials.”—Founder, True Wealth Advisory Group

“Bright Bright Great’s goals were completely aligned with mine.” –Owner, Rit Dye

Thank you to our clients for sharing your experiences working with our team. We really enjoyed reading your reviews and look forward to maintaining our standing as a leading Chicago agency. 

View Bright Bright Great’s ratings on Clutch.

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

New Work: BBG Updates University of Chicago’s Polsky Center for Entrepreneurship and Innovation Digital Experience

Bright Bright Great is excited to announce the launch of the University of Chicago‘s new Polsky Center for Entrepreneurship and Innovation digital experience. It was an amazing experience for the BBG team collaborating with both the University of Chicago’s Polsky Center and IT teams to launch.

The Polsky Center for Entrepreneurship and Innovation drives venture creation and technology commercialization within the University of Chicago and the surrounding community. Through education, partnerships, and new venture support, the Polsky Center advances the knowledge and practice of entrepreneurship and accelerates the commercialization of research. The Polsky Center helps students, faculty, staff, alumni, researchers and local entrepreneurs navigate the complex process of creating and growing a startup.

It’s resources include a 34,000 square-foot, multi-disciplinary co-working space called the Polsky Exchange; a $20 million Innovation Fund that invests in early-stage ventures; and a state-of-the-art Fabrication Lab for prototyping new products.

University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation

 

Previous Design:

Polsky Center for Innovation Website

Posted By
Jason Schwartz

New Work: BBG Develops The Landing Hotel Brand ID for Rivers Casino’s Upscale Boutique Destination

Bright Bright Great is excited to share our design work created for Chicago’s Rush Street, the parent company for both the Rivers Casino and SugarHouse Casino.

BBG was tapped to assist branding the first hotel in the Rush Street portfolio.

The Landing

The Landing Hotel Branding

The Landing Hotel

Partial Press Release from Rivers Casino

SCHENECTADY, NY — Rivers Casino & Resort Schenectady today unveiled “The Landing Hotel,” and set a Mid-July opening date. As the Capital Region’s newest upscale boutique destination, the 165-room hotel includes four-star-caliber amenities with a focus on providing guests with a unique, personalized experience. Well-appointed rooms and suites provide the perfect balance for business and recreational travelers and the modern sleek exterior shimmers along New York’s historic Mohawk River. The announcement took place before a major hiring fair for more than one hundred hospitality and gaming positions.

“Casual elegance, first-class service, amazing food, and access to the best gaming in New York, will ensure that Rivers Casino & Resort guests will be treated to the very best travel experience in the Capital Region,” said Rivers Casino & Resort General Manager Mary Cheeks. “The addition of our new upscale boutique hotel signals that we are full steam ahead at Rivers. In the weeks ahead we’ll be rolling out the red carpet for our first overnight guests and welcoming over one hundred new members to the best team in town.”

“The Landing Hotel is going to be a great addition to Rivers Casino, and a destination in its own right in the Capital Region,” said Cimei, The Landing Hotel General Manager. “The property will provide the highest quality guest experience for whatever reason you’re visiting Rivers – entertainment, business, or a wedding or conference in our Event Center.”

More information about The Landing Hotel at Rush Street’s website.

The Landing Hotel The Landing Hotel The Landing Hotel

Photo Credit: The Landing Hotel

Posted By
Jason Schwartz