This has been a great PR week for large companies who have been called out on social media to ditch discounts for NRA members, turning a petition into something good.
It’s important to remember that all companies large and small–and employees within companies–have opportunities to do business with companies who do good, help people, and push humanity forward. This also means choosing not to work with companies who do bad things.
It has always been a policy of Bright Bright Great to work with companies who have a positive impact and avoid supporting dangerous products and clients who are looking to trick users. (You would actually be surprised by how many people contact BBG to create dark pattern experiences, or simplified dangerous experiences.) BBG isn’t a large corporation where pulling our support gets us a nice press release, we just want to be clear with those who want to partner with us.
We will never use good design to sell bad things to people.
Companies large and small have opportunities like this as part of every single business development meeting, and it shouldn’t take being called out online after a tragedy to make these decisions.
Congratulations to MetLife, Symantec, LifeLock, Best Western, Wyndam, Alamo, National, Enterprise Rent A Car, First National Bank of Omaha, Hertz, Budget, Avis, Norton Online, North American VL, Allied, Simplisafe, Chubb, United, Delta & TrueCar.
Let’s all be real with ourselves for a minute and recognize that it’s all of us, not only large companies being thrown into the social media fire that can make an impact in other’s lives.
Jason Schwartz, Managing Director