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We All Have A Choice

This has been a great PR week for large companies who have been called out on social media to ditch discounts for NRA members, turning a petition into something good.

It’s important to remember that all companies large and small–and employees within companies–have opportunities to do business with companies who do good, help people, and push humanity forward. This also means choosing not to work with companies who do bad things.

It has always been a policy of Bright Bright Great to work with companies who have a positive impact and avoid supporting dangerous products and clients who are looking to trick users. (You would actually be surprised by how many people contact BBG to create dark pattern experiences, or simplified dangerous experiences.) BBG isn’t a large corporation where pulling our support gets us a nice press release, we just want to be clear with those who want to partner with us.

We will never use good design to sell bad things to people.

Companies large and small have opportunities like this as part of every single business development meeting, and it shouldn’t take being called out online after a tragedy to make these decisions.

Congratulations to MetLife, Symantec, LifeLock, Best Western, Wyndam, Alamo, National, Enterprise Rent A Car, First National Bank of Omaha, Hertz, Budget, Avis, Norton Online, North American VL, Allied, Simplisafe, Chubb, United, Delta & TrueCar.

As of time of this post, Amazon, FedEx and Google are still working with the NRA, which is unfortunate and should be reconsidered.

Let’s all be real with ourselves for a minute and recognize that it’s all of us, not only large companies being thrown into the social media fire that can make an impact in other’s lives.

Jason Schwartz, Managing Director

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Jason Schwartz

New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

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Jason Schwartz

Cabin Fever – BBG Retreat 2017

The BBG team headed to Saugatauk, in Eastern MI for a lock-in to explore where BBG is headed in 2018 and beyond as well as prepare for our BBG X website launching early next year.

Notes:

  1. This was a cabin in the middle of nowhere.
  2. Every restaurant in Saugatauk advised us “not to get the special”
  3. We spent many hours by a fireplace.
  4. The back of our cabin lead to a trail bringing up thoughts from Creepshow 2’s “The Raft.”
  5. We watched Riverdale and drank wine.
  6. Less vomit than our retreat to Cedar Point.
  7. Avondale Shrimp Co. was born.

Some of our favorites from our cabin adventure.

Amy Schwartz Creative Director Ken Barrios Developer Amy Schwartz Bright Bright Great Kara ShimMack Freemire and Kara Shim Designer Tiffany Stoik and Kara Shim Mackenzie Freemire Amy Schwartz Jeanne Henry Jason Schwartz Ken Barrios Jason SchwartzFireside with Jason Schwartz Jeanne Henry Project Manager

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Jason Schwartz

BBG Creative Director Amy Schwartz & Managing Director, Founder Jason Schwartz Announced as TopCon 2017 Speakers

TopCon is is an annual, one-day conference celebrating all things creative. Every year hundreds of incredible minds come together to share stories and ideas, failures and successes, and a whole lotta love.

Hear and learn from some of today’s emerging, influential, and downright nicest people in the creative industry.

TopCon TN Speakers

Bright Bright Great Creative Director Amy Schwartz and Managing Director, Founder Jason Schwartz (collective known as The Dracula Family) have been announced to speak at TopCon 2017 in Chatanooga, TN.

https://www.topcontn.com

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Jason Schwartz

New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

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Jason Schwartz