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New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Alex Sheyn

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jen Hansen

Apprenticeship Recap – Maayan Brown

Maayan Brown BBG

I discovered BBG while still in Portfolio School after an instructor recommended them, and knew that an apprenticeship there would be more valuable than finishing the school year. Their fine work and forward-thinking in the design and digital space drew me in, and after my interview with Jason Schwartz, the Creative Director, I knew working at BBG would really propel me forward as a designer. Nobody else I had met had been as critical of my work as he was.

“Your best work is what I’ll expect from you, and your worst work is what I’ll judge you on.”

It was both scary and exciting to be held to such high standards.

The team at BBG knows how to take things from mundane to visually engaging. I hadn’t worked in digital before, and I learned a tremendous amount about how a small but successful digital agency works by designing for web and mobile, helping to lead projects, and corresponding with clients. As a result of all this experience, my layout skills and eye for typography have improved significantly. I enjoy looking back at past projects and not only noticing problematic design aspects but also recognizing how they could be improved.

Working at a small company means that you’re more than just a designer; you’re involved in all facets of project management.

This diversity of responsibility can be challenging, but it also means that you get more valuable experience, which makes you more versatile and skilled.

Additionally, working for a small company allows you to take greater creative control of a project and have more of a say in its artistic direction. I produced work at BBG that I can proudly represent as my own.

Being a slightly shy person, I struggled with nerves when it came to communicating with clients, but I definitely felt that I had more confidence by the end of the apprenticeship. The experience was certainly challenging, but it also enabled me to develop professionally. I constantly exerted myself mentally and creatively, occasionally working on weekends and late nights to get the results needed. It was definitely worth it, though!

The best part of the apprenticeship was being able to work as part of BBG’s awesome crew. I appreciated receiving feedback from unquestionably qualified and talented creatives (although some things in design are subjective, of course).

Lastly, the apprenticeship was a lot of fun. I have plenty of fond memories—going out to lunch, photoshoots, and even riding roller coasters at Cedar Point (though I actually hate roller coasters…).

My co-workers were great, and we always had the attitude of “we’re all in this together.”

Looking for an apprenticeship @ BBG. Click here!

Posted By
Jason Schwartz

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

InterOptic

Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

InterOptic Brand Identity

InterOptic Website

InterOptic Mobile Experience InterOptic Mobile Experience

InterOptic Illustration

Posted By
Jason Schwartz

Happy 12 Month Anniversary to this Tweet

12 months to the day, we jokingly shot this tweet out.

“I don’t see you doing a worse job for us than other people have done. I have low expectations.”

Client Testimonial

This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.

Here’s a few key points that worth talking about:

  • Overall Traffic – Doubled
  • Largest Online Sale – Happened
  • Digital Sales – Doubled

Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.

Posted By
Jason Schwartz