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Behind the Scenes

Bright Bright Great is Excited to Announce a New Creative Partnership with 4C Insights

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4C is powering the future of advertising with software that improves media planning, buying, and measurement. A data science company, 4C provides brands, agencies, and networks with actionable audience insights that drive measurable value.

The result is increased advertising effectiveness and efficiency across social, mobile, digital, TV, and more. 4C is the first platform to enable advertising on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. 4C also offers the world’s most comprehensive TV analytics by combining data from set-top box, ad occurrence, ad scheduling, and social media.