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New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Business: Strata

Strata Logo

We are excited to announce our creative partnership with Strata, headquartered in Chicago, IL with team members around the globe.

Bright Bright Great is pleased to create with Strata, on strategy, brand elements and their new digital experience.

Strata, a Comcast company helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Strata is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.

Posted By
Jason Schwartz

New Business: Cobbler Concierge

Cobbler Concierge Logo

Bright Bright Great is excited to announce our creative partnership with Cobbler Concierge.

Bright Bright Great is pleased to create with Cobbler Concierge, a luxury shoe and handbag repair service out of New York, that combines the tradition of craftsmanship & custom repair with technology and modern convenience.

BBG has been working with Cobbler Concierge over the last few months and will be working with their team over the next year unveiling a new brand as Cobbler Concierge continues to make waves in the fashion industry.

#shoesquad

Posted By
Jason Schwartz

New Business: Bright Bright Great Announces Creative Partnership with Paris312

Bright Bright Great is thrilled to kick off a new creative partnership with Paris312.

Paris312 is a party supply company specializing in party boxes wrapped in a bow and shipped to customers, all with a Parisian flair. Their goal is to make gatherings and parties effortlessly chic for everyone.

As part of this process, BBG will be updating Paris312’s logo, shooting editorial photography, and redesigning Paris312’s website.

BBG is excited to get started on making an online presence that truly captures the style and ease of use of Paris312’s products.

A photo posted by Paris312 (@paris3_12) on

A photo posted by Paris312 (@paris3_12) on

A photo posted by Paris312 (@paris3_12) on

Posted By
Jason Schwartz

New Business: Bright Bright Great Signs On To Revamp UX, Usability and Art Direction with Black Spectacles

Bright Bright Great is excited to continue work with Black Spectacles, an online learning platform for architecture & design.

Black Spectacles was actually one of Bright Bright Great’s first clients in 2007. (View our original branding and design work for Black Spectacles here.) Our team originally focused on branding and initial art direction and are excited to continue to work with the Black Spectacles team, to revamp the design, improve UX (user experience) and usability.

Black Spectacles not only offers educational content produced in-house, but also partners with the American Institute of Architects, architects, and the best design firms in the world to create ARE® practice testing software and tutorials.

black spectacles design, AIA, American Institute of Architecture, ARE Exam, design

“Great design gives you instant credibility. We hear all the time how beautiful our site is, and I can usually tell that whomever says it, thinks we are a few notches bigger, a few notches more profitable and a few notches more successful, because we have a killer site & brand.”

Read full testimonial here.

Marc Teer – CEO and Founder, Black Spectacles

Posted By
Jason Schwartz

New Business: Bright Bright Great Begins New Creative Partnership With Triad Process Equipment

Bright Bright Great is excited to begin work in a new creative partnership with Triad Process Equipment.

Established in 1990, Triad Process Equipment manufactures high-quality ball valves, butterfly valves, and control valves for all types of process control applications.

Triad Process Equipment serves most industries: oil and gas, automotive, chemical, water-treatment, and power industries, as well as industries focused on more sanitary production conditions, such as food, beverage, cosmetic, and pharmaceutical industries.

As part of this creative partnership, BBG will be updating Triad’s logo, photography, and website in addition to hosting Triad’s new site. We can’t wait to make something amazing!

Posted By
Jason Schwartz

New Business: Bright Bright Great Announces New Creative Partnership with Amanecer Yacht Charters

Bright Bright Great is proud to begin work on a new creative partnership with Amanecer Yacht Charters the premier private yacht charter in Puerto Vallarta, Mexico.

Formerly Mondrian Yacht Charters, BBG will be working with Amanecer’s owners to provide strategy and design updates for the new brand, and to create a new, visually-engaging and luxurious experience for the website as well as the on-board experience on the yacht and providing hosting support for the new website.

Amanecer yacht

Amanecer Yacht Charters is the premier private yacht charter in Puerto Vallarta, Mexico in addition to a handful of other ports and we couldn’t be more thrilled to begin work on this project (and to live vicariously through the photography during the cold Chicago winter).

amanecer sailing

Amanecer yacht 2

Posted By
Jason Schwartz

New Business: Bright Bright Great Announces Creative Partnership With Strata

Bright Bright Great is proud to begin work on a new creative partnership with STRATA.

BBG will be working with STRATA’s leadership and management teams, in conjunction with other partners, to update the brand, brand strategy, web experience, and business collateral.

STRATA helps clients buy all media types (including cable, broadcast, newspaper, radio, and outdoor, as well as the industry’s more advanced interactive advertising solutions) more efficiently, and now works with nearly half of all media buying firms.

Posted By
Jason Schwartz

Bright Bright Great Announces Creative Partnership with American Needle

Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.

American Needle Hawks Snapback

BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.

American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.

American Needle Hat

American Needle and BBG

Posted By
Jason Schwartz