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New Work: Geneva Trading

Geneva Trading was designed to be a nimble organization with a rigid focus on its core strengths: risk management, market development, and alpha generation. They partnered with Bright Bright Great to update their look.

Geneva Trading laptop

Geneva Trading was born out of a desire to approach the world of digital trading with a strong focus on technological innovation and to make that point even stronger, Geneva needed a bold, modern site with which to tell their story.

Bright Bright Great started work on this project to totally revamp Geneva’s brand, creating a new logo and wordmark to compliment a totally reimagined art direction featuring a color palette with strong neutral tones accented by vibrant neon colors and custom illustrations.

With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for Geneva Trading’s audience.

Geneva mobile

 

Geneva Index Page

 

Geneva Trading Logo

 

Geneva wordmark

 

Geneva Letterpress Business Card MockUp

 

Geneva Illustration

Geneva Text Interaction1

Geneva Internal Pages 3by3

 

Geneva LocationCards

Posted By
Jason Schwartz

New Work: HighTower Network

HighTower Advisors set out to return the field of financial advising to its roots: being true fiduciaries to their clients.

 

HighTower BBG Landing Page in Monitor

 

HighTower Skyline BBG Illustration

 

Building a network starts with a single person. Then a single partnership. After awhile, people start seeking you out to join.

In order to get their message out, and find like-minded financial advisors, HighTower enlisted BBG to help design a highly-targeted website to help recruit the best and highest-worth advisors in the country while maintaining an air of exclusivity via personalized touches and interactions.

This campaign included a microsite with numerous personalized touches that happen behind a passcode-ed wall, individualized booklets, and several rounds of ideation for personalized direct mail campaign pieces to drive people to use their passcode on the website.

 

HighTower BBG Landing Page FullHighTower BBG Internal PageHighTower BBG Data Page HighTower Assorted BBG pages

HighTower Skyline Illustration BBG Iterations

HighTower Direct Mail BBG Concept

HighTower Name Detail

HighTower Book Cover

HighTower Booklet Interior Full Spread

HighTower Booklet Page TemplateHighTower Booklet Spread DataHighTower Booklet Data IsoHighTower Booklet Table SpreadHighTower Awards Table

HighTower Network BBG Email Template

HighTower lock up

Posted By
Jason Schwartz