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New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

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Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

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InterOptic Illustration

Posted By
Jason Schwartz

New Work: Black Spectacles 2.0

Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.

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Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.

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Posted By
Jen Hansen

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

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Apprenticeship Recap – Margaux Delapierre

Our Apprentice, Margaux Delapierre, recently returned to Paris after completing her Brand Strategy Apprenticeship with BBG. After spending 6 months with the team in our Chicago-office, we asked her to recap her time with us.
Working for the BBG crew (and in the USA) was a very new experience for me. I didn’t know what to expect in flying to Chicago but I’m not disappointed. From day 1, BBG considered me a full-fledged member of the team, not only as an intern, but as a part of the family.
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Through my 6 months, I struggled, learned, improved skills and more. Below are three incredibly important aspects I learned to succeed!
Pay Attention to Details
Not working in my native language has been a great experience for me. Every day, creating content for news and events, writing blogs for BBG’s internal brands and handling social media in English pushed me to understand tone and always watch for the small details.
Communicate
Being a part of a small agency like BBG was also a first for me. I like the fact that everybody communicates daily with everyone else. The lines of communication are always open.
One thing I find particularly valuable at BBG is that we debrief on every active and upcoming project each morning. This is the great way to receive an overview of all projects and for sharing ideas as they come up.
Communication is the success key for agencies and BBG understands this very well.
Ask Questions
If you need advice, ask for it. Everyone is here to help you succeed. In the end, asking will save time and keep you on a stronger path, so don’t wait if something is unclear, just ask.
These past 6 months helped me to learn more about myself, my career goals and taught me to never stop learning. Thanks again BBG!
You can find Margaux Delapierre on LinkedIn!
Looking for information on careers and open or upcoming apprenticeships at BBG? Check that information out here.
Posted By
Jason Schwartz