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KIWI arts GROUP 2020 Reimagined

Deliverables: Strategy, Branding, Environmental, Printed Collateral, & Ephemera

Bright Bright Great collaborates with the award-winning archive Kiwi Arts to launch a sweet new design system, priming them for expansive growth.

 

Experience it yourself

Our approach sought to reinvent the user experience considering every step of the user journey …

About KIWI:

KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol. Although based in Miami, KIWI is an international arthouse we saw massive potential in.

Our Process:

Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.

The Mark:

The Sunburst is a mark we landed up naturally after investigating into the brand heritage, and explorations of the arthouse’s archives. The Sunburst’s arms reach out to emulate that of a camera’s lens flare and energy behind some of the greatest image makers. Capturing this energy and representing the luminosity of a camera flash became central to establishing the bright and youthful identity that would help us set KIWI apart. The mark acts as a vehicle of discovery transforming in state to interact with users in novel ways, be that through cursor interactions on the web or the use of the sunburst as a sticker motif on packaging and collateral. We sought to push the visual language even further through the incorporation of a traditionalist serif typeface, Canela, juxtaposed against Graphik’s modernist forms. This contemporary type pairing creates an immediately recognizable lock-up, creating endless possibilities for typographic exploration within the art and publishing house.

Through attempting to balance the arthouse’s modernist identity and the typically serious tone of the art world, we were able to carve out a unique space in the market that pushes the bright energy of the house’s curators. Much like the juxtaposition of KIWI’s bright identity and the typical uniformity of the art world, we’ve crafted each component of the KIWI identity to remind visitors how exciting and sweet art can be.

The Team

Greer Mosher, Art Director

Hemza Hajyousif, Designer

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Posted By
Jason Schwartz

New Work: Paris312

Bright Bright Great is delighted to announce the launch of Paris312‘s e-commerce store. Paris312 is provider of high-quality party goods for those who want to add a little Parisian flair and elegance to their home entertaining.

 

As part of this project, BBG redesigned and developed the website on Shopify, designed custom illustrations, built product systems for Paris312’s local balloon delivery, party box, and party box concierge services, shot product and catalog photography, and provided guidance on SEO and brand strategy.

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Posted By
Jason Schwartz

New Work: Announcing the New Avondale Type Co Website

Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before.

Avondale Type Co. 2.0 Site Launch

Among the new features are:

TYPE TESTER

We’ve added the second-most requested feature, the ability to test out our fonts on the site, allowing users to get a better feel for each typeface before committing to a purchase.

Take a typeface for a spin on the new Avondale Type Co type tester.

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ACCOUNTS

In addition to the type tester, we’ve also added user accounts. Users now have the ability to log in and find previously purchased faces, view and update billing and shipping information, and more.

Create your very own Avondale Type Co. account today!

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ATC ARTIST SERIES

One of Avondale Type Co.’s most exciting side-hustles since the start has been the ATC Artist Series, where Avondale Type Co.’s favorite artists and illustrators from around the world to create their initials, one symbol, and the ATC logo as they see fit.

ATC Artist Series 1 saw amazing artists such as Julien Poisson, Jetpacks & Rollerskates, Sishir Bommakanti, Joseph Alessio, Ana Benaroya, Blasto Uno, Lou Medel, Josh Lafayette, Ryan Troy Ford, Samantha Dion Baker, and more.

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We hope the new more humanistic approach to the site will help underscore the hard work (by real people!) that goes into making the beautiful typefaces we all use every day in our work for ourselves and our clients.

ATC 2.0 Index Page

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Posted By
Jason Schwartz

New Work: bb7

BBG is excited to announce the launch of bb7’s new website, company photography and revitalized brand. 
bb7 is a leading product design and development lab based in Madison, Wisconsin. The original Bjorksten Labs was founded in 1944 and merged with Bit 7 in 2000 to form what is now bb7.

As a part of this project, we refined bb7’s logomark and internally branded documents and redesigned their website including custom iconography to provide structure and clarity to the multitude of services that bb7 offers.

We also did a photoshoot of their products, their teams, and their office to give visitors a better perspective on exactly who bb7 is and what they do.

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Posted By
Jason Schwartz