New Work: Bright Bright Great Launches New Brand and Website for Red Jacket

Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.

Red Jacket Hero Image Bright Bright Great BBG

Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.

Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.

Red Jacket Mobile Bright Bright Great BBG

BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.

Red Jacket Internal Pages Bright Bright Great BBG

Red Jacket Logo Bright Bright Great BBG Red Jacket Wordmark Bright Bright Great BBG Red Jacket Brand Suite Bright Bright Great BBG

Red Jacket Mobile Store Bright Bright Great BBG

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