Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.
BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.
Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.
Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.
BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.
Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.
Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.
A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.
Triad Process Equipment is a ball valve manufacturer that has been established since 1990. The company is a nation-wide ball valve supplier, based in Milford, Michigan. Triad Process Equipment’s high pressure ball valves have been used for painting, coating, and electro-coating in numerous automotive assembly plants, including General Motors, Chrysler, and Toyota.
Bright Bright Great refined Triad’s brand mark to start this project, in addition to helping devise content strategy, redesigning the website, and shooting product and culture photography. As an ongoing part of the project, BBG will also serve to assist with digital marketing strategy and implementation.
Below are full page views of the new site as well as photography from the product and culture shoots that we did in our own studios as well as on-site at Triad’s warehouse in Milford, Michigan.
Bright Bright Great is excited to announce the new brand and website for American Needle.
American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.
Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.
BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.
Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.
Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.
Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture. They have a huge reach in the Instagram community with nearly 1m followers.
Vince hit the 10k followers mark not too long ago and heads the photography faction of BBG know as MLMTR which launched a few months ago and currently features photography from Vince and fellow BBG’er Alex Sheyn.