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New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

Wright Ditson Brand Identity BBG Wright Ditson Mobile Shopping BBG

Wright Ditson Shopping Pages BBG Wright Ditson Logo Grid BBG

Wright Ditson Mobile Site BBG

Wright Ditson Portrait 1 BBG Mlmtr Wright Ditson Portrait 2 BBG Mlmtr Wright Ditson Portrait 3 BBG Mlmtr Wright Ditson Portrait 4 BBG Mlmtr Wright Ditson Portrait 5 BBG Mlmtr

Posted By
Jason Schwartz

Bright Bright Great Announces Creative Partnership with American Needle

Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.

American Needle Hawks Snapback

BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.

American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.

American Needle Hat

American Needle and BBG

Posted By
Jason Schwartz