Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.
BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.
BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.
American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.