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Press: Capitalist Improv – Bright Bright Great Creative Director Amy Schwartz Interviewed by Communication Arts

Amy Schwartz Creative Director

An Interview with Bright Bright Great Creative Director Amy Schwartz on Communication Arts
Posted: Aug 29, 2017

When and how did you find your passion for design?

In my freshman year of high school, I took an introduction to journalism class that covered not only the basics of journalism writing, but also how to create print layouts in InDesign. I became hooked. My junior year, I became editor in chief of the paper and soon realized that while I enjoy writing, my true passion is design. I was completely enamored by the idea that different layouts and elements—photographs, captions, infographics, pull quotes—could directly affect the way a reader understands the information on the page.

My senior year, I became editor in chief of design, and another talented student became editor in chief of copy. Together, we collaborated on the intersection of form and content. It was a truly incredible experience to have before I even turned eighteen. I nervously abandoned my half-finished applications for college journalism programs and applied to college design programs.

Now it’s coming full circle, as I am continuing my career as a designer who writes.

Read the full article with Amy Schwartz on Communication Arts.

Posted By
Jason Schwartz

American Needle Redesign Selected as Communication Arts Webpick

Bright Bright Great is proud to have our redesigned American Needle site featured as one of Communication Arts’ webpicks for fashion.

From the article:

Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.

Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.

A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.

Posted By
Jason Schwartz