When we restarted Hotel of Tomorrow® (Website designed and developed by the BBG team in partnership with Getty’s Group) back in June, we didn’t know where the project would ultimately lead us, but we were eager to start solving the new design and operational challenges facing our industry.
These new complexities meant that we needed to both widen our view and the types of contributors to our think tank: technologists, University researchers, operators, investors, brands, associations, manufacturers and consultants.
325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.
We are particularly grateful for the expertise and contributions of Chad Reynolds of Batterii, Gayatri Keskar of Material ConneXion, Matt Phillips of Phillips & Company, Maxwell Luthy of TrendWatching, Adam Kubryk of Global Allies and Jason Schwartz of Bright Bright Great.
The opportunity to pair with forward thinking hospitality teammates from Hyatt Hotels, Disney, The Gettys Group, Kohler Company, Cornell Institute for Healthy Futures, SC Johnson and 100+ additional industry leaders comes rarely and is too good to pass up on. The Bright Bright Great team is absolutely humbled to contribute to such an amazing project.
Bright Bright Great is Honored to be a Part of the Hotel of Tomorrow Project
Trendline 09: Five Big Ideas and the Trends that Drove Them
We asked ourselves, “What hotel and travel challenges and opportunities did the pandemic create? What will future guests expect, and how might we deliver solutions and services in the short and long term? And, how can we best collaborate immediately, around the globe?”
The Top 5
79 powerful ideas were narrowed to 16, then tested and further narrowed down to five. We then surveyed industry experts to gauge the most viable ideas for the future. We are pleased to reveal the results below, presented with the most viable ideas at the top.
A deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar’s footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be—inside or outside the hotel.
The larger counterparts of these units become gathering hubs, with integrated audio-visual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests’ needs back to a bartending robot—overseen or AI-powered by a skilled mixologist—that can deploy a refreshed unit. Robots speak to one another in beeps and whistles, and to guests in whatever language they require.
Robots are full of personality as well as the food and beverages that they are delivering to guests throughout the property. The Hotel of Tomorrow Project has been featured in Forbes, Luxe Beat, Architectural Digest, Trendline, HOTELS Magazine and many more.
About Getty’s Group
In September of 1988, a group of Cornell School of Hotel Administration graduates founded The Gettys Group with a vision to deliver world-class hotel design and procurement to discerning hospitality clients around the world. After over three decades in business.
The Gettys Group has carved a unique place in the hospitality industry landscape as an award-winning, global design and development firm serving clients from offices in the Americas, Asia Pacific and Middle East.
Widely regarded as a leader in the design, branding, procurement and development space, the firm collaborates with the world’s foremost hospitality brands and has competed more than 1500 projects in 32 countries.
About Hotel of Tomorrow
325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.
Related Work
https://brightbrightgreat.com/2017/09/05/new-work-bbg-develops-the-landing-hotel-brand-id-for-rivers-casinos-upscale-boutique-destination/ https://brightbrightgreat.com/2020/06/16/bright-bright-great-participating-in-the-hotel-of-tomorrow-project/ https://brightbrightgreat.com/2018/01/30/new-work-the-landing-hotel-rivers-casino-hotel-experience/
