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Hundreds of Hospitality Ideas Ideated by Hotel of Tomorrow 2020 Teams

The opportunity to pair with forward thinking hospitality teammates from Hyatt Hotels, Disney, The Gettys Group, Kohler Company, Cornell Institute for Healthy Futures, SC Johnson and 100+ additional industry leaders comes rarely and is too good to pass up on. The Bright Bright Great team is absolutely humbled to contribute to such an amazing project.

Bright Bright Great is Honored to be a Part of the Hotel of Tomorrow Project

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Five Big Ideas and the Trends that Drove Them

We asked ourselves, “What hotel and travel challenges and opportunities did the pandemic create? What will future guests expect, and how might we deliver solutions and services in the short and long term? And, how can we best collaborate immediately, around the globe?”

When we restarted The Hotel of Tomorrow® Project (Website designed and developed by the BBG team in partnership with Getty’s Group) back in June, we didn’t know where the project would ultimately lead us, but we were eager to start solving the new design and operational challenges facing our industry. These new complexities meant that we needed to both widen our view and the types of contributors to our think tank: technologists, University researchers, operators, investors, brands, associations, manufacturers and consultants.

325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.

We are particularly grateful for the expertise and contributions of Chad Reynolds of Batterii, Gayatri Keskar of Material ConneXion, Matt Phillips of Phillips & Company, Maxwell Luthy of TrendWatching, Adam Kubryk of Global Allies and Jason Schwartz of Bright Bright Great.

The Top 5

79 powerful ideas were narrowed to 16, then tested and further narrowed down to five. We then surveyed industry experts to gauge the most viable ideas for the future. We are pleased to reveal the results below, presented with the most viable ideas at the top.

Hotel of Tomorrow Rendering

Bed XYZ allows guests to gamify their sleep: controlling, monitoring and optimizing their sleep ritual and environment.

Outside In, Inside Out is like an over-scaled terrarium creating the convincing illusion and benefits of being in nature.

Outside In, Inside Out is like an over-scaled terrarium creating the convincing illusion and benefits of being in nature.

Hotel Rover

Hotel Rover allows guests to extend their hotel experience to the open roads.

Journey Pebble

Journey Pebble is an encrypted digital wearable that helps hotels personalize guests’ stays according to their preferences.

 A deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar’s footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be—inside or outside the hotel. The larger counterparts of these units become gathering hubs, with integrated audio-visual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests’ needs back to a bartending robot—overseen or AI-powered by a skilled mixologist—that can deploy a refreshed unit. Robots speak to one another in beeps and whistles, and to guests in whatever language they require. … Robots are full of personality as well as the food and beverages that they are delivering to guests throughout the property.

A deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar’s footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be—inside or outside the hotel. The larger counterparts of these units become gathering hubs, with integrated audio-visual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests’ needs back to a bartending robot—overseen or AI-powered by a skilled mixologist—that can deploy a refreshed unit. Robots speak to one another in beeps and whistles, and to guests in whatever language they require.

Robots are full of personality as well as the food and beverages that they are delivering to guests throughout the property.

The Hotel of Tomorrow Project has been featured in Forbes, Luxe Beat, Architectural Digest, Trendline, HOTELS Magazine and many more.

About Getty’s Group

In September of 1988, a group of Cornell School of Hotel Administration graduates founded The Gettys Group with a vision to deliver world-class hotel design and procurement to discerning hospitality clients around the world.

After over three decades in business, The Gettys Group has carved a unique place in the hospitality industry landscape as an award-winning, global design and development firm serving clients from offices in the Americas, Asia Pacific and Middle East. Widely regarded as a leader in the design, branding, procurement and development space, the firm collaborates with the world’s foremost hospitality brands and has competed more than 1500 projects in 32 countries.

About Hotel of Tomorrow

325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.

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Bright Bright Great Participating in the Hotel of Tomorrow Project

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Posted By
Jason Schwartz

Bright Bright Great Participating in the Hotel of Tomorrow Project

“Bright Bright Great could not be more proud to be working with The Gettys Group and amazing global innovators from Disney to Hilton, working to reimagine hospitality’s challenges during COVID-19.

This is a great opportunity for the BBG design and innovation team members to jump in and ideate with industry leaders. BBG is also acting as the design and development partner for the HoT digital experience.”

Jason Schwartz, Creative Director, Partner

About the Hotel of Tomorrow

Hotel of Tomorrow 2020 Press Release

FOR IMMEDIATE RELEASE
June 11, 2020

The Gettys Group Relaunches The Hotel of Tomorrow® Project, Uniting Global Innovators to Solve Hospitality’s COVID-19 Challenges

Chicago, Illinois — In response to the unique challenges facing hotels, restaurants, and travel in the era of COVID-19, The Gettys Group relaunched The Hotel of Tomorrow® Project—a reframed version of the industry-leading think tank they founded in 2003 to unite brands, designers, manufacturers, owners, and operators in elevating and transforming the hospitality industry in the near and more distant future.

The forum has been updated to fit the world’s new remote reality, using collaboration platform Batterii to connect participants from around the world to develop, refine, and visualize their concepts before sharing virtual prototypes for consumer testing. Over 250 participants bring diverse areas of expertise from a variety of companies and institutions—including owners, operators, research institutions, designers, and tech companies. In cross-industry teams, they are re-examining every component of hospitality—from consumer-facing messaging to technology integration—for all points of the new guest experience journey.

“Ideas collide and combine in meaningful ways when people with diverse perspectives collaborate,” said Ron Swidler, Chief Innovation Officer of The Gettys Group, “In September, we will share concepts that have been envisioned by the industry, refined by experts and vetted by guests, brands, designers, manufacturers, and more—everyone who has a stake in the future of hospitality.”

About The Gettys Group

The Gettys Group is a family of hospitality-focused companies dedicated to creating the inspired moments that stay with guests and the defined details that enrich brands. For more than 30 years, they’ve guided developers, operators and brands in the creation of meaningful and rewarding hospitality experiences around the world. Whether they’re designing interiors for all tiers of the chain scale, directing program management for new developments, launching exciting brands or demystifying the procurement process—they elevate and transform, make things easy and create value. For more information, please visit gettys.com.

The Hotel of Tomorrow Website

To learn more visit the Hotel of Tomorrow website. Design and Development, Bright Bright Great, 2020.

Posted By
Jason Schwartz