Viewing design events View all News

Thank You Princeton University Design Nation 2020!

“I’m glad we are over time. At the 7 minute mark, I wondered how this was going to be sustainable for 40 minutes.” – Jason Schwartz

Design Is Super Easy

A big thank you to Princeton University’s Design Nation Conference 2020 for having BBG’s Creative Director, Partner Jason Schwartz as he presented “Design is Super Easy” workshop session. Additionally, a big thank you to Meg Lewis for being the Bawse and assisting with the session. The Catholic Church, Milk and Tiffany & Co. should be proud. (Or should I say Tiffany & Cow.)

Thank you again to everyone involved in making this conference happen. 🙌

 

Below are answers to the Q&A during the session but didn’t have time to answer.

When you have brainstorming/ideation sessions, how do you judge and make sure good ideas stand for themselves, not because they’re from people with reputation/authority?

The person who yells the loudest doesn’t make them more correct.

When we ideate with all levels of employees involved in research.

When we do offsite ideation digitally, we do it anonymously. When we share the results from ideation after our team has parsed it, we don’t share whose idea it was.

When we ideate in-person with a team, we accept every single ideas in the first pass. At the end of the day, we look for ideas that align with a company’s mission and their goals. Anything that can bring us closer to those 2 items are considered gems.

At what stage of your creative process do you introduce rapid ideation? At the very beginning or after some research?

Before starting. During the entire project. After finishing.

A company cannot be static, simply because the world around them is changing. Even if a company is internally static, the outside world will have an impact, changing story, outward voice, marketing, design, etc. In 20 years, we’ve never worked with a company that was static internally. That means business itself will be changing and new ideas, will arrive.

One thing that is important to note is that typically your clients are not Designers and have all of the creative tools at the start of a project. Good ideas from those who don’t typically think out of the box will come with the education. It’s ok to speak up. It’s ok to think about who we COULD BE. Not only WHO WE ARE TODAY.

Always be open to new (and better) ideas before, during and after a project.

What strategies do you use when dealing with a difficult client?

All Clients are different (especially when working at a consultancy), so you will be working with new people all the time (and pretty much on every project), which means you need to get to know them and they need to get to know you.

You MIGHT be taking things you learn throughout your career fore-granted. Your experience is not their experience. Something that seems obvious and simple to you, might be complex and difficult for them.

Always remember that you have been hired to be on their team and for your expertise. That said, you should be able to share your expertise to arrive at a solution you believe in.

Another perspective:

The Client has hired you for your expertise. At the end of the day, this is a job. If you struggle to connect with a Client and have the flexibility financially to walk away, walk away. It won’t matter how hard you work educating the Client, if they are unable to work with you and you them, it’s not a fit. Designers do not deserve to be berated, or psychologically poisonous environments. Ever. Period.

Fire them. It’s ok to walk away.

Firing a client doesn’t reflect poorly on you. It just goes to show that you understand your own limits, and are also doing the Client a favor by allowing them to work with someone who they may succeed with.

How are you able to ask clients questions so that they lead to more efficient answers?

This is a great question. Starting a project off in a non-efficient way will most likely screw up the rest of the project.

After doing something for 20 years there are 2 certainties:

You already know a lot of the answers. (This comes with experience and expertise.)

Some answers will totally surprise you.

One thing that I feel continuously gets lost in the design space is that conversations between certain groups of people happen that both parties take as fact, but are not shared with the rest of the team. I personally like using a shared Project Management tool for all communication, so the full team can be included and in the loop. It also acts as a record of decision making, very helpful for future reference. Creatively, sometimes I ask, “how did we get here as the answer?” It’s very helpful to look back in reflection.

At your position, how much of your skill set is people management versus creative work?

I am now 20 years into my career. I worked in the following roles, Designer, Senior Designer, Creative Director, Director of Marketing, Advisor, Director of Operations and Investor.

At the very beginning, when I was a Junior Designer interviewing, I was always surprised when a Creative Director said they barely designed anymore. At that time, I thought it was the wrong answer. My belief was that the full design team should be designing to stay relevant.

Then I realized that time is money. Experienced designers are more valuable helping to educate and guide decisions to ensure successful projects, not do all of the work themselves.

Good design will always be good design. If you were a good designer as a Junior, you might not have the business skills YET, but you will probably be a good designer as a Creative Director, without the time to do it.

When I first started I was 100% design.

At this point in my career, I am probably 20% design and 80% operations, however it is my company and that isn’t something that I’ve felt has been able to be “handed off” completely to someone else. My passion is design, which is why I am still involved. I guide checkpoints and act as a sounding board for ideas.

At this point I hire people whose design inspires and instills confidence in me.

Never forget:

About Design Nation:

An all-expenses-paid exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.

We’re not just looking for designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome. all applications are considered on a need-blind basis, and all costs are covered for accepted attendees by Princeton University.

Design Nation is presented by Business Today.

Tiffany & Cowe

I'm a MOOd

Posted By
Jason Schwartz

Creative Director Jason Schwartz to Speak at Princeton University’s Design Nation Conference 2020

“This is an exciting opportunity to connect with some of the world’s brightest minds to talk design, business and very likely the Kool-Aid Man.”

Jason Schwartz, Creative Director

BBG is excited to share that our founder and Creative Director, Jason Schwartz will be speaking May 16th, 2020 at Princeton University’s annual Design Nation Conference 2020,  an exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world.

This conference will be attended by designers; entrepreneurs, artists, writers, and makers are all welcome—anyone with a love for design wishing to learn more are welcome with all costs covered by Princeton University and Business Today.

About Princeton University

Princeton University is a private Ivy League research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.

About Business Today

Business Today is an undergraduate-focused business organization based out of Princeton University. Business Today’s team of Princeton undergraduates and board of alumni trustees are singularly focused on expanding the opportunities for communication for today’s undergraduate leaders.

Currently, Business Today achieves this mission through two multi-day conferences, an on-campus seminar series, a bi-annual magazine, an online multimedia platform, and many other assorted programs. A 501(c)(3) nonprofit organization, Business Today is committed to creating the best experience and most value for all conference attendees, content consumers, and organization members.

About Jason Schwartz

Jason Schwartz is an enabler crafting engaging experiences that intersect human interaction with technology.

Over the past 20 years, Jason has worked with Clients from start-ups to global leaders in various capacities from Interactive Designer, Digital Strategist, Advisor, Director of Marketing, Creative Director & Investor.

Currently, he acts as the Creative Director at Bright Bright Great, the agency he founded in 2007.

Bright Bright Great is home to the Avondale Type Co., BBG in-house type foundry and MLMTR photography studio.

Jason is a minority investor is Wholesome Goodness and Riceworks, a better for you foods company, that holds multiple patents in rice processing.

Jason has 2 degrees in Industrial Design, including an MFA from the University of Kansas having written the thesis Design Education for Elementary Education, and a BFA from the University of Illinois, Urbana Champaign.

Posted By
Jason Schwartz

BBG Creative Director Amy Schwartz & Managing Director, Founder Jason Schwartz Announced as TopCon 2017 Speakers

TopCon is is an annual, one-day conference celebrating all things creative. Every year hundreds of incredible minds come together to share stories and ideas, failures and successes, and a whole lotta love.

Hear and learn from some of today’s emerging, influential, and downright nicest people in the creative industry.

TopCon TN Speakers

Bright Bright Great Creative Director Amy Schwartz and Managing Director, Founder Jason Schwartz (collective known as The Dracula Family) have been announced to speak at TopCon 2017 in Chatanooga, TN.

https://www.topcontn.com

Posted By
Jason Schwartz

Event Recap: BBG’s Photography House Mlmtr’s 1st Exhibition, Street Views at Galerie F, August 5, 2016

🔥 Take a peek at the first gallery show Street Dreams from BBG’s Photography House Mlmtr at Galerie F on Chicago on August 5, 2016.

(Photos)

The show has a very nice write-up on Threadless’ Blog “Street Views Offers A Clsoer Look Inside Chicago” by Elisha-Rio Apilado.

Join the Mlmtr community on Facebook and Instagram.

Posted By
Jason Schwartz

Bright Bright Great Invited to Present at Chicago Innovation Exchange

Bright Bright Great was thrilled to be invited to speak recently at the University of Chicago‘s Chicago Innovation Exchange at an open event centered on helping entrepreneurs build better brands.

Our Creative Director, Jason Schwartz, and Marketing Director, Nick Lush, were both on hand to give a short presentation on some of BBG’s past work in brand identity and strategy.

After the presentation, Jason and Nick stuck around to answer questions and talk one on one with some of the attendees, learning a little more about the ideas that are being developed at CIE, the issues they’re running into as entrepreneurs, and helping to provide answers where possible.

Both Jason and Nick look forward to continuing to help some of the attendees with their projects and getting better acquainted with more of the participants at CIE.

If you’d like to have BBG speak at an event you have coming up, say hello!13835566_10153622921141555_1078684702_o

Posted By
Jason Schwartz

Events: BBG’s Mlmtr Photography Team Announces Street Views at Galerie F

Street Views Galerie F, Mlmtr

Focusing on some of Chicago’s most notable photographers, Street Views exposes Chicago through the eyes of these creators in their own unique ways.

Get tickets for opening night here.

Showcasing photography by:

@brianwillette
@vincedesantiago
@sirbruceleroy
@zachlipson
@waddy722
@ess.ell.dub
@theonlygoodalex
@scottkaplanphoto

Sponsored by:

Street Dreams Magazine
Mlmtr
Half Acre Beer Company
Perrier

When:

Friday, August 5, 2016
6:00 PM to 11:00 PM (CST)

Where:

Galerie F
2381 North Milwaukee Avenue, Chicago, IL 60647

Posted By
Jason Schwartz

Bright Bright Great Creative Director Jason Schwartz to Keynote AIGA Cleveland 32nd Annual Conference

AIGA Cleveland Annual Conference

Come join the conversation between design professionals and students at our 32nd Annual Conference.

Students, bring your best work and show us what you can do! Network and grow through valuable advice and constructive feedback from industry professionals. Take part in breakout sessions designed to advance your knowledge as you launch into internships and careers. Students of all levels will find something valuable at this event. Register today to add your voice to the dialogue!

Who & What:

All professionals and students are welcome to join us for the Keynote address with Jason Schwartz of Bright Bright Great. Jason crafts engaging experiences intersecting human interaction with technology.

In 2007, Jason founded the Chicago-based brand and strategy agency Bright Bright Great, where he currently acts as Creative Director. Since, Jason has added Avondale Type Co. and Mlmtr to his roster of active brands, acting as Founder/CD.

For over 10 years, Jason has been speaking with young designers, educating to help bridge the gap from education to professional life. In 2014 & 2015 he threw 3 TSH conferences for young designers in San Francisco, Chicago and New York City.

Friday, April 22, 2016

9:00 am – 4:00 pm

Keynote Address
12:00 pm – 12:50 pm

Cleveland State University Wolstein Center
2000 Prospect Ave East,
Cleveland, OH 44115

Early-bird registration ends on April 4, 2016.

Additional information & Tickets

Posted By
Jason Schwartz

Bright Bright Great Joins The Secret Handshake in NYC

The BBG team recently went to New York City to help to run The Secret Handshake conference at the Art Directors Club in Manhattan.

It always recharges our batteries to help with these events and to get a little inspiration from the speakers, young professionals and students we meet.

jen and nick on plane

We had a great time meeting the 200 different attendees, some of whom came from as far away as Pakistan, and hearing each of the speakers’ perspectives on their work and experience.

A special thanks to Sharlene King (Senior Designer, Morningstar) who MC’d the event and to each and every one of the speakers who contributed to an amazing experience:

nyc

Jason at JFK

Alex and Vince

Nick in AirBnB

NYC Skyline

 

Posted By
Jason Schwartz

BBG Prepares for The Secret Handshake Conference in NYC

The Secret Handshake conference makes its way to Art Directors Club in Manhattan, NY next week (Oct 2 & 3) and the team here at BBG is anxiously awaiting our trip out to the East Coast to once again meet with talented industry professionals and aspiring designers from all over the country.

Tickets are still available for professionals and students and includes a free three month premium membership on Skillshare among a ton of other perks.

Secret Handshake NYC Poster

The Secret Handshake has previously put on hugely successful conferences in San Francisco at Adobe and in Chicago at Morningstar and we know this year’s event in New York will be no different. The stellar line up of speakers includes designers, illustrators, animators, entrepreneurs, and HR professionals:

BBG is incredibly proud to be involved with such a valuable event for young and aspiring professionals across the creative community. We can’t wait to see those of you who are attending in New York and share insight, inspiration, and ideas.

Hike Conference San Francisco 2014 | Photo by Mona T. Brooks GitHub with Daniel Burka Hike Conference San Francisco 2014 | Photo by Mona T. Brooks

Posted By
Jason Schwartz