Congratulations are in order for Bright Bright Great Art Director Alex Sheyn, for being awarded AIGA Chicago‘s Emerging Designer of the Year Award 2017.
AIGA Chicago’s Biggest Night
On April 13th, we’ll gather at Loft on Lake to honor this year’s recipients of the 2017 AIGA Chicago Awards—an unparalleled group of talent that has enhanced the profession, impact and culture of design in Chicago. We’re recognizing designers, companies, and organizations whose work strives to unite all ages, disciplines, races, income, genders, and perspectives in the design community, reduce violence in Chicago, and bolster K-12 design education.
Get more event details and RSVP here to join us for an evening of drinks, light bites, and celebratory cheers. We’ll be dressed in our best cocktail attire and hope you will be too.
Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail.
We are finally able to unveil the majestic Lump of Coal video that we produced for Cards Against Humanity for their 12 Days of Holiday Bullshit campaign. Many hours spent in Cinema 4D making that coal sparkle just right. Below the Lump of Coal video is the original CAH “Bigger Blacker Box” video which we parodied for the holiday campaign.
The original Cards Against Humanity “Bigger Blacker Box” Video.
You’re not going to believe this bullshit. Cards Against Humanity created this holiday promotion called Holiday Bullshit, where they promised to send anyone 12 random gifts for $12. And they sold out of their 100,000 spaces in less than a day with zero advertising and zero guarantee that you’ll get anything halfway decent. Now that is some brand trust.
If you’re unfamiliar with CAH, it’s a foul card game that was kickstarted back in 2011 and quickly became a party-game sensation. Last year, CAH created a pay-what-you-want expansion that generated $70,000 for Wikimedia. This year, they have this bullshit.
Cards Against Humanity Co-founder Max Temkin explained the reason for the season to Wired: “We’re a very small, independent company, so it’s hard for us to compete for attention during the holidays, when all the huge companies spend millions of dollars doing all kinds of crazy advertising. So, we always like to come up with something kind of clever and kind of weird and kind of dumb, just to remind people that we exist around the holidays.”
Clever, weird and dumb are all great words to describe the accompanying video, website and not-to-be-missed FAQ. Of course, to coordinate an effort this herculean, they had to limit the number of receivers, so sorry for all you suckers who missed out. Gifts ship the first week of December. I’ll let you guys know how awesome mine are once I get them. CAH assures me that if I don’t like them, it just means my expectations for the quality of my life are too high.