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BBG Art Director Alex Sheyn Awarded AIGA Chicago Emerging Designer of the Year Award

Congratulations are in order for Bright Bright Great Art Director Alex Sheyn, for being awarded AIGA Chicago‘s Emerging Designer of the Year Award 2017.

Alex Sheyn AIGA Chicago Emerging Designer of the Year Award Recipient 2017

AIGA Chicago’s Biggest Night

On April 13th, we’ll gather at Loft on Lake to honor this year’s recipients of the 2017 AIGA Chicago Awards—an unparalleled group of talent that has enhanced the profession, impact and culture of design in Chicago. We’re recognizing designers, companies, and organizations whose work strives to unite all ages, disciplines, races, income, genders, and perspectives in the design community, reduce violence in Chicago, and bolster K-12 design education.

Get more event details and RSVP here to join us for an evening of drinks, light bites, and celebratory cheers. We’ll be dressed in our best cocktail attire and hope you will be too.

And now, the winners you’ve been waiting for…

The Fellow Award
Carlos Segura

The Corporate Leadership Award
Cards Against Humanity

The Above & Beyond Award
Kelly Knaga

The Emerging Designer Award
Sophia Brown, 
Jenna Blazevich, and 
Alex Sheyn

Congratulations to our outstanding recipients who raise the standards for Chicago design.

Posted By
Jason Schwartz

WE DID IT! BRIGHT BRIGHT GREAT PICKS UP 2 COMMUNICATOR AWARDS (AWARD OF EXCELLENCE)

BBG Design Awards

Bright Bright Great picked up 2 2014 Communicator Awards “Awards of Excellence” IE Gold one for Best Viral VideoCards Against Humanity A Lump of Coal and one for Interactive Visual Appeal for The Secret Handshake.

Posted By
Jason Schwartz

New Work: Holiday Bullshit by Cards Against Humanity

Cards Against Humanity Holiday Bullshit 1

 

Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail.

The promotion sold out 100,000 slots in 7 hours.

 

Cards Against Humanity Holiday Bullshit 2

 

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Photography + Set Dressing

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Posted By
Jason Schwartz

New Work – Cards Against Humanity “A Lump of Coal”

We are finally able to unveil the majestic Lump of Coal video that we produced for Cards Against Humanity for their 12 Days of Holiday Bullshit campaign. Many hours spent in Cinema 4D making that coal sparkle just right. Below the Lump of Coal video is the original CAH “Bigger Blacker Box” video which we parodied for the holiday campaign.

Classic.

 

The original Cards Against Humanity “Bigger Blacker Box” Video.

Posted By
Jason Schwartz

Good Press – 12 Days of Holiday Bullshit Sold Out in 7 Hours, Front Page of Reddit & AdWeek

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12 Christmas Presents for $12 Sounds Like a Whole Lot of B.S., and It Is – Cards Against Humanity’s holiday stunt

By Rebecca Cullers

You’re not going to believe this bullshit. Cards Against Humanity created this holiday promotion called Holiday Bullshit, where they promised to send anyone 12 random gifts for $12. And they sold out of their 100,000 spaces in less than a day with zero advertising and zero guarantee that you’ll get anything halfway decent. Now that is some brand trust.

If you’re unfamiliar with CAH, it’s a foul card game that was kickstarted back in 2011 and quickly became a party-game sensation. Last year, CAH created a pay-what-you-want expansion that generated $70,000 for Wikimedia. This year, they have this bullshit.

Cards Against Humanity Co-founder Max Temkin explained the reason for the season to Wired: “We’re a very small, independent company, so it’s hard for us to compete for attention during the holidays, when all the huge companies spend millions of dollars doing all kinds of crazy advertising. So, we always like to come up with something kind of clever and kind of weird and kind of dumb, just to remind people that we exist around the holidays.”

Clever, weird and dumb are all great words to describe the accompanying video, website and not-to-be-missed FAQ. Of course, to coordinate an effort this herculean, they had to limit the number of receivers, so sorry for all you suckers who missed out. Gifts ship the first week of December. I’ll let you guys know how awesome mine are once I get them. CAH assures me that if I don’t like them, it just means my expectations for the quality of my life are too high.

Posted By
Jason Schwartz