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KIWI arts GROUP 2020 Reimagined

Deliverables: Strategy, Branding, Environmental, Printed Collateral, & Ephemera

Bright Bright Great collaborates with the award-winning archive Kiwi Arts to launch a sweet new design system, priming them for expansive growth.

 

Experience it yourself

Our approach sought to reinvent the user experience considering every step of the user journey …

About KIWI:

KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol. Although based in Miami, KIWI is an international arthouse we saw massive potential in.

Our Process:

Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.

The Mark:

The Sunburst is a mark we landed up naturally after investigating into the brand heritage, and explorations of the arthouse’s archives. The Sunburst’s arms reach out to emulate that of a camera’s lens flare and energy behind some of the greatest image makers. Capturing this energy and representing the luminosity of a camera flash became central to establishing the bright and youthful identity that would help us set KIWI apart. The mark acts as a vehicle of discovery transforming in state to interact with users in novel ways, be that through cursor interactions on the web or the use of the sunburst as a sticker motif on packaging and collateral. We sought to push the visual language even further through the incorporation of a traditionalist serif typeface, Canela, juxtaposed against Graphik’s modernist forms. This contemporary type pairing creates an immediately recognizable lock-up, creating endless possibilities for typographic exploration within the art and publishing house.

Through attempting to balance the arthouse’s modernist identity and the typically serious tone of the art world, we were able to carve out a unique space in the market that pushes the bright energy of the house’s curators. Much like the juxtaposition of KIWI’s bright identity and the typical uniformity of the art world, we’ve crafted each component of the KIWI identity to remind visitors how exciting and sweet art can be.

The Team

Greer Mosher, Art Director

Hemza Hajyousif, Designer

View All New BBG Work

Posted By
Jason Schwartz

Bright Bright Great Named Top 7 Chicago-Based Web Development Companies by TopAgency

Bright Bright Great Makes it to the Top 7 Chicago-based Web Development Companies

TopAgency Web Developer Chicago

Today TopAgency, a global research-and-review firm, has published results of the annual research on Chicago-based Companies that are offering web development services to its domestic and international clients. The review report has highlighted the leading companies of the city, ranking Bright Bright Great among the top seven.

Bright Bright Great was chosen for the ranking, over a dozen of other leading web development service providers in Chicago, on the basis of a number of parameters. We have earned high ratings from our clients on customer satisfaction rates, reliability, post-launch support, ROI, potential repeat business rates, and other review measures.

The expert analysts have also ranked us high on our ability at innovation, market presence, client base, repeat business rates, technical expertise in complex projects, scalability of services, and our competence in dealing with the upcoming technological changes and trends.

The analysts have commended our work process for web development and focus on creativity. They have verified with their stringent assessment that our web designs, which are appealingly creative on the front-end, also have strong data science foundation at the back-end. Other services that have garnered accolades by the review platform include brand strategising, attention to UX/UI details, and digital marketing.

How was the Research done?

TopAgency has evaluated a number of web development companies from Chicago, of both medium and large scales. These companies were initially assessed through a qualifying algorithm that mostly calculated their reliability. Afterwards, the selected companies were evaluated by analysts on the basis of basic parameters like customer support, pricing, scalability of services, technologies used, user ability, client base, associated brand names, and consumer reviews.

After testing all the companies on these crucial measures, a penetration analysis was conducted to assess the comparative competence of each of the qualified firms. Experts evaluated the portfolio and project approach of the companies to find out their capacity for innovation. Furthermore, genuine client reviews were collected to affirm the accurate customer satisfaction rates. Other factors calculated during this penetration analysis include historical growth, study of lawsuits (if any), and technical expertise at handling complicated requirements.

After proving its excellence on all these measures, Bright Bright Great has earned a rank among the most reputed web development companies of the city of the lakes and prairies.

Posted By
Jason Schwartz