Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)
Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.
Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.
“…Always an adventure! A true collaboration with the best partners and colleagues in design…”
— Judd Rubin, SVP Revenue and Marketing
Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.
This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.
We are excited to announce our creative partnership with Strata, headquartered in Chicago, IL with team members around the globe.
Bright Bright Great is pleased to create with Strata, on strategy, brand elements and their new digital experience.
Strata, a Comcast company helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Strata is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.
Bright Bright Great is proud to begin work on a new creative partnership with STRATA.
BBG will be working with STRATA’s leadership and management teams, in conjunction with other partners, to update the brand, brand strategy, web experience, and business collateral.
STRATA helps clients buy all media types (including cable, broadcast, newspaper, radio, and outdoor, as well as the industry’s more advanced interactive advertising solutions) more efficiently, and now works with nearly half of all media buying firms.