“I am beyond proud of the BBG design team for their work with KIWI arts GROUP. This project is very special to me as a lifelong fan of Warhol. The discovery of the William John Kennedy Warhol photography is a significant find, and one that should be shared with Warhol lovers globally.”
The Society of Typographic Arts is Chicago’s oldest professional design organization. We are designers who promote high standards and focus on the art and craft of typography, design, and visual communication.
The STA 100 international competition is 42 years in the making. Each fall, we bring the global design community together by inviting all creative professionals to submit typographic work and get recognized for it while building a network with unique industry opportunities in Chicago and beyond.
We honor the 100 best examples of typographic excellence produced around the globe each year. Entries must have been published between September 2019 and October 2020. The fee structure for the STA 100 competition is designed to stimulate submissions from designers, agencies, freelancers, students, and organizations while encouraging new membership to our non-profit.
Our approach sought to reinvent the user experience considering every step of the user journey …
KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol. Although based in Miami, KIWI is an international arthouse we saw massive potential in.
Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.
The Sunburst is a mark we landed up naturally after investigating into the brand heritage, and explorations of the arthouse’s archives. The Sunburst’s arms reach out to emulate that of a camera’s lens flare and energy behind some of the greatest image makers. Capturing this energy and representing the luminosity of a camera flash became central to establishing the bright and youthful identity that would help us set KIWI apart. The mark acts as a vehicle of discovery transforming in state to interact with users in novel ways, be that through cursor interactions on the web or the use of the sunburst as a sticker motif on packaging and collateral. We sought to push the visual language even further through the incorporation of a traditionalist serif typeface, Canela, juxtaposed against Graphik’s modernist forms. This contemporary type pairing creates an immediately recognizable lock-up, creating endless possibilities for typographic exploration within the art and publishing house.
Through attempting to balance the arthouse’s modernist identity and the typically serious tone of the art world, we were able to carve out a unique space in the market that pushes the bright energy of the house’s curators. Much like the juxtaposition of KIWI’s bright identity and the typical uniformity of the art world, we’ve crafted each component of the KIWI identity to remind visitors how exciting and sweet art can be.