New Work: Equilibria, Custom CBD Routines
Bright Bright Great is excited to have worked with Equilibria, custom routines of premium CBD — from farm to home — with a dosage concierge on call.
BBG handled updated branding, packaging and photography as well as propose new digital strategy for the Equilibria team.
Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.
Industrial hemp is a cannabis sativa plant grown specifically to exhibit 0.3% THC content or less — this is why there’s no discernible intoxicating effect, but also why it’s legal. Any industrial hemp plants that cross the 0.3% line in the sand become marijuana plants, federally illegal, and (after approximately the 10% THC mark) psychoactive/intoxicating.
With our industrial hemp-grown CBD, you get a huge portion of the clinically-observed benefit of medical cannabis plants, with none of the illegality or impairment. Equilibria’s CBD is farm-to-home, at the highest quality available in the US market (straight from our 1,100 acre farm in Colorado!). All of our products are lab-tested with results readily available.