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New Work: Cranbrook Academy of Art

Cranbrook Academy of Art Sample Art

“The Cranbrook Academy of Art website is often the first official touchpoint that potential students have with the Academy. It is critical that the website clearly explain the untraditional academic structure of the Academy while capturing the unique attitude of the artists, designers, and architects who live and work there.”

Amy Schwartz, Creative Director

About the New Creative Shift:

Cranbrook Academy of Art Website

Cranbrook Academy of Art is the nation’s top-ranked school devoted exclusively to graduate education in art, architecture, craft, and design.

Each year, more than 100 self-motivated students come together to form an artistic community in which each individual develops with the mentorship of renowned Artists-in-Residence. Our goal was to accurately capture the unique spirit of this iconic institution and explain the unconventional academic structure to potential applicants. We extended the existing brand (which was created by Elliel Saarinen in the 1930s and updated by Elliott Earls in 2014) to reflect the attitude of the Academy– bright, open, unpredictable yet structured, and work-focused.

The new website is part of the Academy’s recruitment efforts. 11 newly designed recruitment pieces were created for each department in the Academy.

“By re-structuring the website, we are able to tell the Academy’s story in a new way. We also surface student work as a core part of the brand, giving it equal standing with the Academy name. This reflects that Cranbrook is a living community, ever evolving and changing with the times, while remaining true to itself.”

Amy Schwartz, Creative Director

Cranbrook Academy of Art Recruitment Print Materials Cranbrook Academy of Art Recruitment Materials Detail

Core Style & Function Points:

We sought to capture the feeling of living and working in this artistic community by creating a sense of space on the website. The pages are white and open, like a critique room wall or a blank slate for an artist to work upon. Student work is given equal prominence with the Academy’s logotype on the home page, which reflects that Cranbrook is a living community, ever evolving and changing with the times, while remaining true to itself.

Large typography succinctly communicates what images cannot. Small linework details reflect the architecture of the physical space, allowing the website to be a stand-in for the Academy itself.

About Cranbrook Academy of Art:

Cranbrook Academy of Art is part of the 319-acre Cranbrook Educational Community, founded by George Gough Booth and his wife Ellen Scripps Booth, Detroit newspaper proprietors and philanthropists, who hired Eliel Saarinen to design the idyllic community.

Departments are led by practicing artists, designers and architects who each lead a robust studio practice. Cranbrook is a true community with Artists-in-Residence who live and work alongside our students.

Cranbrook Academy of Art is ranked sixth in the nation among fine art graduate programs by U.S. News & World Report. Of all the schools ranked in the top ten, Cranbrook Academy of Art has some of the most individual program-specific rankings, with seven departments ranked in the top 20 of their program.

Alumni have gone on to capture the imagination and accolades of some of the world’s most prestigious organizations, winning medals from the AIGA and AIA, Cooper Hewitt Design Awards, Louis Comfort Tiffany Foundation Awards, Guggenheim Fellowships, USA Fellowships, and they have been inducted into the American Craft Council College of Fellows. And Cranbrook continues to be, per capita, the highest producer of student Fulbright scholars in the United States.

Visit: Cranbrook Academy of Art Website

In 2017, The Dracula Family (Jason & Amy Schwartz) lectured at the Cranbrook Academy of Art.

Posted By
Amy Schwartz

New Work: Stern Pinball Digital Experience and Strategy

Bright Bright Great is thrilled to announce the launch of the new Stern Pinball website and digital experience. This project is a dream for our team. Honestly, we could not be more proud of this launch and collaboration.

“Everyone on the Bright Bright Great team is a gamer in some capacity, so the ability to peek behind the scenes as to what goes into making a pinball machine is a dream come true.”

Jason Schwartz, Managing Director

Stern Pinball Website Detail New Games

Home page detail with new games and merch.

BBG worked to not only updating the user experience, but also includes an introduction of the Stern Insider loyalty program, for those looking for insider access, exclusive merchandise, and more. Additional functionality includes, a pinball machine locator, a games archive and use of a unified Shopify Plus login for the website and online store.

Stern Pinball Stern Insider

Stern Pinball Stern Insider all-access sign-up flow.

Stern Pinball Shop

The shop experience is a surprisingly technical integration with Shopify Plus. This includes a unified login for both the website (Stern Insider) and the online store (Shopify Plus.)

Stern Pinball Online Shopify Plus Store

Stern Pinball Website URL

About Stern Pinball:

Stern Pinball, Inc. is a global lifestyle brand based on the iconic and outrageously fun modern American game of pinball.

Visit: Stern Pinball Website

Posted By
Jason Schwartz

New Work: Brand, Strategy, Digital Experience and Print Collateral for Wild Bum

Bright Bright Great is excited to share the launch of Wild Bum, the next big adventure for travelers seeking exclusive curated experiences.

Wild Bum Brand Identity

Wild Bum is a modern, online global marketplace that evokes a sense of adventure and well-being! Their mission is to shift the mindset around travel. Travel is not a luxury, rather it is essential to our health and well-being!

The project began as a one woman show with a passion for travel, community and adventure. Spending days, if not weeks, researching what makes for a meaningful travel experience, she began selling her travel guides. She saw how some people get excited about researching for travel, while others get completely overwhelmed.

Now, there is an online marketplace that unites both those who love to research travel and those who do not, creating one big, wild global community!

Wild Bum Illustrations

Wild Bum Print and Marketing Materials

Wild Bum Digital

This has been an amazing project for the BBG team working through complex data, functionality and user experience.

Visit Wild Bum and roam like a local

Posted By
Jason Schwartz

New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

New Work: BBG Updates University of Chicago’s Polsky Center for Entrepreneurship and Innovation Digital Experience

Bright Bright Great is excited to announce the launch of the University of Chicago‘s new Polsky Center for Entrepreneurship and Innovation digital experience. It was an amazing experience for the BBG team collaborating with both the University of Chicago’s Polsky Center and IT teams to launch.

The Polsky Center for Entrepreneurship and Innovation drives venture creation and technology commercialization within the University of Chicago and the surrounding community. Through education, partnerships, and new venture support, the Polsky Center advances the knowledge and practice of entrepreneurship and accelerates the commercialization of research. The Polsky Center helps students, faculty, staff, alumni, researchers and local entrepreneurs navigate the complex process of creating and growing a startup.

It’s resources include a 34,000 square-foot, multi-disciplinary co-working space called the Polsky Exchange; a $20 million Innovation Fund that invests in early-stage ventures; and a state-of-the-art Fabrication Lab for prototyping new products.

University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation

 

Previous Design:

Polsky Center for Innovation Website

Posted By
Jason Schwartz

New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Jason Schwartz

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jason Schwartz

New Work – Bright Bright Great/Mlmtr for Flosstradamus HDYFEST 2017

BBG’s photo/video studio, MLMTR, was tapped by Flosstradamus to come out to their rehearsal space and film behind-the-scenes video for HDYFEST in Denver. With short notice and a tight turnaround, MLMTR produced three 15-second teaser videos highlighting the custom stage build for the festival.

We filmed R+D, rehearsals, and will retain footage from the actual festival to create a 2-minute “How we did it” video detailing the process of how the Flosstradamus team turned plexiglass and projectors into holograms.

For additional information about BBG/MLMTR photo & video capabilities email sayhello@brightbrightgreat.com.

Posted By
Jason Schwartz