Bright Bright Great is excited to share the launch of Wild Bum, the next big adventure for travelers seeking exclusive curated experiences.
Wild Bum is a modern, online global marketplace that evokes a sense of adventure and well-being! Their mission is to shift the mindset around travel. Travel is not a luxury, rather it is essential to our health and well-being!
The project began as a one woman show with a passion for travel, community and adventure. Spending days, if not weeks, researching what makes for a meaningful travel experience, she began selling her travel guides. She saw how some people get excited about researching for travel, while others get completely overwhelmed.
Now, there is an online marketplace that unites both those who love to research travel and those who do not, creating one big, wild global community!
This has been an amazing project for the BBG team working through complex data, functionality and user experience.
Visit Wild Bum and roam like a local
For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.
The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.
Learn more about Rit Dye and their 100 years of dyeing https://www.ritdye.com/
(Before shot for posterity)
Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.
Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.
This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.
Bright Bright Great is excited to announce the launch of the University of Chicago‘s new Polsky Center for Entrepreneurship and Innovation digital experience. It was an amazing experience for the BBG team collaborating with both the University of Chicago’s Polsky Center and IT teams to launch.
The Polsky Center for Entrepreneurship and Innovation drives venture creation and technology commercialization within the University of Chicago and the surrounding community. Through education, partnerships, and new venture support, the Polsky Center advances the knowledge and practice of entrepreneurship and accelerates the commercialization of research. The Polsky Center helps students, faculty, staff, alumni, researchers and local entrepreneurs navigate the complex process of creating and growing a startup.
It’s resources include a 34,000 square-foot, multi-disciplinary co-working space called the Polsky Exchange; a $20 million Innovation Fund that invests in early-stage ventures; and a state-of-the-art Fabrication Lab for prototyping new products.
Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.
Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.
Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)
Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.
Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.
“…Always an adventure! A true collaboration with the best partners and colleagues in design…”
— Judd Rubin, SVP Revenue and Marketing
Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.
This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.
BBG’s photo/video studio, MLMTR, was tapped by Flosstradamus to come out to their rehearsal space and film behind-the-scenes video for HDYFEST in Denver. With short notice and a tight turnaround, MLMTR produced three 15-second teaser videos highlighting the custom stage build for the festival.
We filmed R+D, rehearsals, and will retain footage from the actual festival to create a 2-minute “How we did it” video detailing the process of how the Flosstradamus team turned plexiglass and projectors into holograms.
For additional information about BBG/MLMTR photo & video capabilities email email@example.com.
Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.
Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.
A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.