The business value<br> of design.

The business value
of design.


Although often confused simply with aesthetics, Design not only encompasses aesthetics, but strategy, process, critical thinking, user experience, technology, usability, and so much more.


Design Thinking involves 5 stages, which are non-linear, and always unique:  Empathize, Define, Ideate, Prototype, and Test. A Design relationship is never complete at launch; it is just the beginning.


The business value of design is undeniable. Companies that practice Design Thinking are more strategic, systematic, pragmatic, efficient, and are ultimately more profitable. Efficiency alone provides more time to focus on mission and goals.


A request for Design cannot be reduced to a bulleted list, as what constitutes the proper questions to ask are not even known, prior to research and strategy. Discovery is one of the most valuable aspects of a true Design process.


A good Design team is a partner, an ally for deep thinking, those who will speak up when important decisions are to be made, care about all user groups and their universal right for accessibility and usability, will push project boundaries as opportunities present themselves, and most importantly a good Design team will question what is noted as a given.

Two clients with the same request (in a similar vertical) will result in totally different outcomes suiting their individual mission and goals, as well as require totally different support structures.


Design is a moving target. Design is not a beginning (or an end). The Internet will mature. Your business will mature. New opportunities will arise. Data will present itself. These factors make finding the right partner paramount, as a true design partnership is long lasting.


Bright Bright Great will always go beyond the ask–beyond the RFP. Let’s push further, learn, discover, and go beyond what is known to solve real problems. If that is what you look for in those to help push your opportunities further, we would be honored to partner together.