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New Work: American Needle

Bright Bright Great is excited to announce the new brand and website for American Needle.

American Needle Website

American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.

Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.

BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.

American Needle Brand Refresh Logos-02 Logos-03 Logos-04

American Needle Mobile Experience American Needle Mobile Experience

Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.

American Needle Interactive Experience

American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA

Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.

Posted By
Jason Schwartz

Bright Bright Great Announces Creative Partnership with American Needle

Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.

American Needle Hawks Snapback

BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.

American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.

American Needle Hat

American Needle and BBG

Posted By
Jason Schwartz