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Equilibria Wins First ELLE 2019 Future of Beauty Award

We’re thrilled to announce that Equilibria has been awarded the first ever ELLE 2019 Future of Beauty Award. Congratulations to the amazing Equilibria team for this accolade.

Bright Bright Great has worked closely with Equilibria to create their brand strategy, visual identity, product and packaging design, marketing campaigns, e-commerce experience, and print collateral.

Equilibria CBD products

A Statement About The Work from BBG’s Creative Director:

“It’s been a pleasure to partner with the Equilibria team to create a world-class brand experience. We’re thrilled to help contribute to their success and to help women obtain such a premium product. Being awarded the ELLE 2019 Future of Beauty Award is the result of collaboration, trust, and hard work.”

Amy Schwartz

Equilibria Daily Drops

From Elle:

“Introducing our first ever awards dedicated to the most exciting innovations in skin, hair, makeup products, and body treatments—plus the game changing beauty founders and experts to know now.”

PHOTOGRAPHED BY ANAIRAM, STYLED BY SCHANEL BAKKOUCHE

Image Elle: PHOTOGRAPHED BY ANAIRAM, STYLED BY SCHANEL BAKKOUCHE

BBG is lucky enough to have our work side by side with companies like L’Oreal Paris, Glossier, Neutragena, La Mer, Estee Lauder and more.

About Elle:

Elle was founded in Paris the immediate aftermath of World War II and first sold as a supplement to France-Soir, edited at the time by Pierre Lazareff. Hélène Gordon-Lazareff, Elle’s pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945.

Its 100th issue, published on 14 October 1947, featured the work of Christian Dior just eight months after his debut show. Likewise, Brigitte Bardot graced her first Elle cover at age 17, on 7 January 1952, months before her screen debut in Manina, the Girl in the Bikini. By the 1960s, Elle had a readership of 800,000 across France and was said to “not so much reflect fashion as decree it.” This dominance was reflected in the famous slogan: “Si elle lit, elle lit Elle (If she reads, she reads Elle)”.

In 1985, Elle launched in Britain and the United States. Elle.com was launched in 2007.

About Equilibria:

Co-Founder Marcy Capron Vermillion’s life forever changed after receiving some CBD as a gift for her 30th birthday. An incredible success story, she was able to drastically reduce her reliance on pharmaceutical drugs, and tackle her mental health and spinal nerve pain issues. So naturally, as an engineer and perpetual innovator, she chose to learn everything possible about this powerful health agent, eventually leading workshops and gatherings on the medicinal and regulatory power of cannabis for women. (Northwestern, Co-Founder Polymathic, acquired by DevMynd)

Co-Founder Coco Meers is a busy tech operator, investor, advisor, and – most importantly – mom of 2. CBD gives her peace of mind to be even more present with her family and relieves pain from her autoimmune spine condition.  (Princeton, Booth MBA, L’Oreal, Founder PrettyQuick acquired by GRPN)

For women, by women. That’s Equilibria. We understand that female bodies are different, from cyclical changes to the very real challenges of menopause and childbirth and everything in-between. So at EQ, we believe quality matters. We believe service matters. And women deserve a CBD brand that can deliver all of the above!

Posted By
Jason Schwartz

Equilibria Featured in Crain’s Chicago Business

Equilibria Crains Chicago Business

The BBG team would like to extend a major shout-out to the Equilibria team on their 2019 progress as they mature from concept to major contender.

Equilibria is now poised to take a sizable chunk of the CBD tech space as they tighten focus, introduce new strategy and expand their line-up of product.

Read the full article at Crain’s Chicago Business.

CBD is No Joke

As the CBD space explodes at a rate of 7x in 2019 commercial attention has been focused on marijuana, as states such as Illinois and Michigan have legalized recreational use. But hemp is a bigger market with fewer barriers to entry, making it attractive to startups and established companies alike.

BBG has had an ongoing relationship with both Marcy Capron Vermillion and Coco Meers from previous business offerings and have been working with Equilibria since 2018.

Learn more about Equilibria’s offering on their website.

Posted By
Jason Schwartz

New Work: Equilibria, Custom CBD Routines

Bright Bright Great is excited to have worked with Equilibria, custom routines of premium CBD — from farm to home — with a dosage concierge on call.

BBG handled updated branding, packaging and photography as well as propose new digital strategy for the Equilibria team.

Equilibria Women CBD Equilibria Women CBD Packaging on Display Equilibria Women CBD Medical Dosage Dropper Equilibria Women CBD in EnvironmentEquilibria Women CBD PackagingEquilibria Women CBD Packaging

About CBD:

Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substanceCBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.

From Equilibria:

Industrial hemp is a cannabis sativa plant grown specifically to exhibit 0.3% THC content or less — this is why there’s no discernible intoxicating effect, but also why it’s legal. Any industrial hemp plants that cross the 0.3% line in the sand become marijuana plants, federally illegal, and (after approximately the 10% THC mark) psychoactive/intoxicating.

With our industrial hemp-grown CBD, you get a huge portion of the clinically-observed benefit of medical cannabis plants, with none of the illegality or impairment. Equilibria’s CBD is farm-to-home, at the highest quality available in the US market (straight from our 1,100 acre farm in Colorado!). All of our products are lab-tested with results readily available.

New Work

Posted By
Jason Schwartz