The BBG team would like to extend a major shout-out to the Equilibria team on their 2019 progress as they mature from concept to major contender.
Equilibria is now poised to take a sizable chunk of the CBD tech space as they tighten focus, introduce new strategy and expand their line-up of product.
Read the full article at Crain’s Chicago Business.
CBD is No Joke
As the CBD space explodes at a rate of 7x in 2019 commercial attention has been focused on marijuana, as states such as Illinois and Michigan have legalized recreational use. But hemp is a bigger market with fewer barriers to entry, making it attractive to startups and established companies alike.
BBG has had an ongoing relationship with both Marcy Capron Vermillion and Coco Meers from previous business offerings and have been working with Equilibria since 2018.
Learn more about Equilibria’s offering on their website.
Bright Bright Great is excited to have worked with Equilibria, custom routines of premium CBD — from farm to home — with a dosage concierge on call.
BBG handled updated branding, packaging and photography as well as propose new digital strategy for the Equilibria team.
Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.
Industrial hemp is a cannabis sativa plant grown specifically to exhibit 0.3% THC content or less — this is why there’s no discernible intoxicating effect, but also why it’s legal. Any industrial hemp plants that cross the 0.3% line in the sand become marijuana plants, federally illegal, and (after approximately the 10% THC mark) psychoactive/intoxicating.
With our industrial hemp-grown CBD, you get a huge portion of the clinically-observed benefit of medical cannabis plants, with none of the illegality or impairment. Equilibria’s CBD is farm-to-home, at the highest quality available in the US market (straight from our 1,100 acre farm in Colorado!). All of our products are lab-tested with results readily available.