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New Work: BBG Updates University of Chicago’s Polsky Center for Entrepreneurship and Innovation Digital Experience

Bright Bright Great is excited to announce the launch of the University of Chicago‘s new Polsky Center for Entrepreneurship and Innovation digital experience. It was an amazing experience for the BBG team collaborating with both the University of Chicago’s Polsky Center and IT teams to launch.

The Polsky Center for Entrepreneurship and Innovation drives venture creation and technology commercialization within the University of Chicago and the surrounding community. Through education, partnerships, and new venture support, the Polsky Center advances the knowledge and practice of entrepreneurship and accelerates the commercialization of research. The Polsky Center helps students, faculty, staff, alumni, researchers and local entrepreneurs navigate the complex process of creating and growing a startup.

It’s resources include a 34,000 square-foot, multi-disciplinary co-working space called the Polsky Exchange; a $20 million Innovation Fund that invests in early-stage ventures; and a state-of-the-art Fabrication Lab for prototyping new products.

University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation Website

 

University of Chicago Polsky Center for Entrepreneurship and Innovation

 

Previous Design:

Polsky Center for Innovation Website

Posted By
Jason Schwartz

After All These Years We’ve Finally Solved It! Cracking the Code: Search Engine Optimization (SEO)

seo-bundle

In our strategy and marketing work, it is not uncommon for us to have in-depth conversations with our clients on the subject of Search Engine Optimization (SEO). In the heyday of the tech boom, SEO was everywhere, as companies took their competition online and fought to go to the top of search rankings by whatever means were at their disposal.

Early on, this meant essentially paying for advertising. Once Google broke through, with their purely algorithm-driven results,  as the search engine of choice for most users, this changed to making sure that companies were establishing a digital record of their prominence within their fields.

Some less scrupulous competitors turned to the dark arts, paying companies to load their pages and code with unusable links to irrelevant websites to trick search engines into thinking that more people were linking to their site than was actually the case. Eventually, this came full circle, with the only way to insert yourself into an otherwise algorithmically-determined search order being paying for placement.

Clients have been asking us for years how to trick people into buying their product on the internet and we haven’t had a concrete answer on how to do it. Today we think we finally got this right.

Jason Schwartz, SEO Specialist

Until today. Today, April 1st, Bright Bright Great is proud to announce that we have cracked Search Engine Optimization once and for all: by helpfully pointing out where search engines can find SEO,  namely in all of our links.

You will notice on our site that we have politely and helpfully appended the phrase “SEO” to all of the links on our site, in order to make it as plain as possible that these portions of our site are there to highlight our areas of expertise and that interested users should click those links in order to find relevant information.

With this new strategy, it has never been simpler to ensure that you are getting the maximum result for your content marketing efforts: by politely asking for more SEO by noting to search engines where they can find your optimized content on your site.

I mean, SEO is pretty much the best trick around.

Nick Lush, SEO Marketing, Strategy, Link-Building, Content Stuffing, White Hat Marketing Specialist

Posted By
Jason Schwartz

New Business: Bright Bright Great Announces Creative Partnership With Strata

Bright Bright Great is proud to begin work on a new creative partnership with STRATA.

BBG will be working with STRATA’s leadership and management teams, in conjunction with other partners, to update the brand, brand strategy, web experience, and business collateral.

STRATA helps clients buy all media types (including cable, broadcast, newspaper, radio, and outdoor, as well as the industry’s more advanced interactive advertising solutions) more efficiently, and now works with nearly half of all media buying firms.

Posted By
Jason Schwartz