Maggie Graham, Marketing Director, BB7
BBG took the robust marketing research findings, strategy analysis and audit – hundreds of pages of information and went to work. They immersed themselves in bb7’s culture, took time to understand our value proposition and listened to our vision. They refined our brand and pushed us to improve our promotional strategy. They worked tirelessly towards marketing, design, brand and web excellence; providing insights throughout the journey.
We have “complex” offerings and BBG created a brand that makes those complex offerings consumable and engaging, They nailed all of our goals: Find a balance between serious and fun, showcase our brilliant people, provide a site that’s as innovative as we are, and make the site easy to manage and edit.
BBG was truly an extension of our team. The work is beautiful yet the collaboration that went into it was amazing. It was bittersweet to watch this project end because I felt like I lost awesome co-workers.
View BBG’s work for BB7.