Bright Bright Great is proud to announce the launch of Amanecer Yacht’s new website, AmanecerYacht.com.
Amanecer Yacht provides private, fully-customizable luxury yacht charter experiences for travelers in Puerto Vallarta, Punta Mita, and other locations along the Banderas Bay in Pacific Mexico.
In addition to art direction, design, development, and hosting of the new website, BBG also created Amanecer’s new brand and print materials, including business cards, menus, sales brochure and a custom icon and illustration style for both the web experience and Amanecer’s press materials.
Bright Bright Great is delighted to announce the launch of Great Lakes Home’s e-commerce store. BBG created a wholistic brand and e-commerce website for Great Lakes Home as they open their first physical location at 2005 S Halsted in Chicago’s Pilsen neighborhood.
The goal from the outset of the project was to create a brand that at once felt lived-in and modern, a visual complement to the tagline “Historical Modern.” The brand aesthetic centered around a mysterious sea monster and a ghostly ship captain; our challenge was to build a narrative around that story that also rooted the company in the handmade home goods that the company is selling. This process started with constructing a narrative around a fictional family that encompassed what the brand was trying to capture in terms of their overall aesthetic, sense of place in the Upper Midwest, and general personality.
From there, we set about building the e-commerce experience on Shopify. Starting with the blueprint of a house, we built the navigation structure around the idea of furnishing the rooms of one’s home, employing Avondale Type Co.‘s ATC Harris typeface to reinforce the architectural sensibility. This helps the store to make a statement about objects that visitors might find unusual, and helps users to shop specifically by the room they are intending to furnish. We also had the pleasure of working with Anna Knott and Nathan Kirkman from Camera Department, who provided beautiful photographs with which to populate the site and store.
The finished product is a beautiful website and brand that pays homage to the ideas that laid the groundwork for the store while providing an exciting and highly-immersive online shopping experience. We’re thrilled to have been a part of this project and we’re excited to get started on the hard work of promoting and growing the brand alongside the team at Great Lakes Home in the months and years to come!
Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.
Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.
Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.
BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.
Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before.
Among the new features are:
We’ve added the second-most requested feature, the ability to test out our fonts on the site, allowing users to get a better feel for each typeface before committing to a purchase.
One of Avondale Type Co.’s most exciting side-hustles since the start has been the ATC Artist Series, where Avondale Type Co.’s favorite artists and illustrators from around the world to create their initials, one symbol, and the ATC logo as they see fit.
We hope the new more humanistic approach to the site will help underscore the hard work (by real people!) that goes into making the beautiful typefaces we all use every day in our work for ourselves and our clients.
Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.
Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.
A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.
Triad Process Equipment is a ball valve manufacturer that has been established since 1990. The company is a nation-wide ball valve supplier, based in Milford, Michigan. Triad Process Equipment’s high pressure ball valves have been used for painting, coating, and electro-coating in numerous automotive assembly plants, including General Motors, Chrysler, and Toyota.
Bright Bright Great refined Triad’s brand mark to start this project, in addition to helping devise content strategy, redesigning the website, and shooting product and culture photography. As an ongoing part of the project, BBG will also serve to assist with digital marketing strategy and implementation.
Below are full page views of the new site as well as photography from the product and culture shoots that we did in our own studios as well as on-site at Triad’s warehouse in Milford, Michigan.
Bright Bright Great is excited to announce the new brand and website for American Needle.
American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.
Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.
BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.
Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.
Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.
In 2013, Bright Bright Great helped OKRP capture the “grown-up start-up” feel they were going for when the company launched. We were delighted to have the opportunity to help them evolve their look to match their impressive portfolio of work.
From their beginnings, OKRP sought to put the “agent” back in “advertising agency” for their clients, and on the back of a string of successes, the team thought the time was right to update their brand and website to better match the maturity of the agency and really show off what they’ve been doing.
Bright Bright Great’s goal in this project was to grow the brand we had created previously for OKRP, starting with a new art direction featuring a slightly refined palette and updated type stack. To complement that, we shot headshots as well as cultural shots to show off the brains behind OKRP and their amazing workspace.
With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for OKRP’s visitors.
The highest compliment I can give a creative partner is that they don’t just play back what we ask for, but inspire us with what we asked for in a form we couldn’t conceive in our wildest dreams. That’s Bright Bright Great.
They get us, understand our brand, and as far as the all important digital identity is concerned, helped create us from the ground up. They were with us in the beginning, and as we grew up and evolved they delivered a remarkable 2.0 update that elevated our brand without losing our original startup soul.
Geneva Trading was designed to be a nimble organization with a rigid focus on its core strengths: risk management, market development, and alpha generation. They partnered with Bright Bright Great to update their look.
Geneva Trading was born out of a desire to approach the world of digital trading with a strong focus on technological innovation and to make that point even stronger, Geneva needed a bold, modern site with which to tell their story.
Bright Bright Great started work on this project to totally revamp Geneva’s brand, creating a new logo and wordmark to compliment a totally reimagined art direction featuring a color palette with strong neutral tones accented by vibrant neon colors and custom illustrations.
With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for Geneva Trading’s audience.
Bright Bright Great is excited to continue work with Black Spectacles, an online learning platform for architecture & design.
Black Spectacles was actually one of Bright Bright Great’s first clients in 2007. (View our original branding and design work for Black Spectacles here.) Our team originally focused on branding and initial art direction and are excited to continue to work with the Black Spectacles team, to revamp the design, improve UX (user experience) and usability.
Black Spectacles not only offers educational content produced in-house, but also partners with the American Institute of Architects, architects, and the best design firms in the world to create ARE® practice testing software and tutorials.
“Great design gives you instant credibility. We hear all the time how beautiful our site is, and I can usually tell that whomever says it, thinks we are a few notches bigger, a few notches more profitable and a few notches more successful, because we have a killer site & brand.”