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New Work: Bright Bright Great Launches New Brand and Website for Red Jacket

Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.

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Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.

Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.

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BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.

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Posted By
Jason Schwartz

New Work: Announcing the New Avondale Type Co Website

Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before.

Avondale Type Co. 2.0 Site Launch

Among the new features are:

TYPE TESTER

We’ve added the second-most requested feature, the ability to test out our fonts on the site, allowing users to get a better feel for each typeface before committing to a purchase.

Take a typeface for a spin on the new Avondale Type Co type tester.

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ACCOUNTS

In addition to the type tester, we’ve also added user accounts. Users now have the ability to log in and find previously purchased faces, view and update billing and shipping information, and more.

Create your very own Avondale Type Co. account today!

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ATC ARTIST SERIES

One of Avondale Type Co.’s most exciting side-hustles since the start has been the ATC Artist Series, where Avondale Type Co.’s favorite artists and illustrators from around the world to create their initials, one symbol, and the ATC logo as they see fit.

ATC Artist Series 1 saw amazing artists such as Julien Poisson, Jetpacks & Rollerskates, Sishir Bommakanti, Joseph Alessio, Ana Benaroya, Blasto Uno, Lou Medel, Josh Lafayette, Ryan Troy Ford, Samantha Dion Baker, and more.

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We hope the new more humanistic approach to the site will help underscore the hard work (by real people!) that goes into making the beautiful typefaces we all use every day in our work for ourselves and our clients.

ATC 2.0 Index Page

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Posted By
Jason Schwartz

American Needle Redesign Selected as Communication Arts Webpick

Bright Bright Great is proud to have our redesigned American Needle site featured as one of Communication Arts’ webpicks for fashion.

From the article:

Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.

Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.

A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.

Posted By
Jason Schwartz

New Work: Triad Process Equipment

Bright Bright Great is delighted to push the new Triad Process Equipment website live today.

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Triad Process Equipment is a ball valve manufacturer that has been established since 1990. The company is a nation-wide ball valve supplier, based in Milford, Michigan. Triad Process Equipment’s high pressure ball valves have been used for painting, coating, and electro-coating in numerous automotive assembly plants, including General Motors, Chrysler, and Toyota.

Bright Bright Great refined Triad’s brand mark to start this project, in addition to helping devise content strategy, redesigning the website, and shooting product and culture photography. As an ongoing part of the project, BBG will also serve to assist with digital marketing strategy and implementation.

Below are full page views of the new site as well as photography from the product and culture shoots that we did in our own studios as well as on-site at Triad’s warehouse in Milford, Michigan.

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Posted By
Jason Schwartz

New Work: American Needle

Bright Bright Great is excited to announce the new brand and website for American Needle.

American Needle Website

American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.

Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.

BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.

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Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.

American Needle Interactive Experience

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Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.

Posted By
Jason Schwartz

New Work: OKRP

In 2013, Bright Bright Great helped OKRP capture the “grown-up start-up” feel they were going for when the company launched. We were delighted to have the opportunity to help them evolve their look to match their impressive portfolio of work.

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From their beginnings, OKRP sought to put the “agent” back in “advertising agency” for their clients, and on the back of a string of successes, the team thought the time was right to update their brand and website to better match the maturity of the agency and really show off what they’ve been doing.

Bright Bright Great’s goal in this project was to grow the brand we had created previously for OKRP, starting with a new art direction featuring a slightly refined palette and updated type stack. To complement that, we shot headshots as well as cultural shots to show off the brains behind OKRP and their amazing workspace.

With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for OKRP’s visitors.

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The highest compliment I can give a creative partner is that they don’t just play back what we ask for, but inspire us with what we asked for in a form we couldn’t conceive in our wildest dreams.  That’s Bright Bright Great.

They get us, understand our brand, and as far as the all important digital identity is concerned, helped create us from the ground up.  They were with us in the beginning, and as we grew up and evolved they delivered a remarkable 2.0 update that elevated our brand without losing our original startup soul.

Tom O’Keefe, Chief Executive Officer

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Posted By
Jason Schwartz

New Work: Geneva Trading

Geneva Trading was designed to be a nimble organization with a rigid focus on its core strengths: risk management, market development, and alpha generation. They partnered with Bright Bright Great to update their look.

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Geneva Trading was born out of a desire to approach the world of digital trading with a strong focus on technological innovation and to make that point even stronger, Geneva needed a bold, modern site with which to tell their story.

Bright Bright Great started work on this project to totally revamp Geneva’s brand, creating a new logo and wordmark to compliment a totally reimagined art direction featuring a color palette with strong neutral tones accented by vibrant neon colors and custom illustrations.

With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for Geneva Trading’s audience.

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Posted By
Jason Schwartz

BBG Art Director Vince DeSantiago Featured in HighSnobiety

Vince DeSantiago, one of our Art Directors at Bright Bright Great, was recently featured on Highsnobiety’s Top 5 Instagram Accounts to Follow.

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Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture. They have  a huge reach in the Instagram community with nearly 1m followers.

Vince hit the 10k followers mark not too long ago and heads the photography faction of BBG know as MLMTR which launched a few months ago and currently features photography from Vince and fellow BBG’er Alex Sheyn.

Follow them both at @vincedesantiago and @theonlygoodalex.

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Posted By
Jason Schwartz

New Work: bb7

BBG is excited to announce the launch of bb7’s new website, company photography and revitalized brand. 
bb7 is a leading product design and development lab based in Madison, Wisconsin. The original Bjorksten Labs was founded in 1944 and merged with Bit 7 in 2000 to form what is now bb7.

As a part of this project, we refined bb7’s logomark and internally branded documents and redesigned their website including custom iconography to provide structure and clarity to the multitude of services that bb7 offers.

We also did a photoshoot of their products, their teams, and their office to give visitors a better perspective on exactly who bb7 is and what they do.

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Posted By
Jason Schwartz