BBG is proud to announce the launch of Philo Media’s updated brand, web presence, and internal and external documents.
With a name harkening back to the man who invented the first video camera tube, Philo Farnsworth, Philo Media was one of the first to help advertisers create compelling, branded content specifically for a web-based audience. Today they’re one of the few in their space that supports the entire distribution process for their clients.
From the start, it was clear that the team at Philo Media is dedicated to making the highest-quality product that they can with meticulous attention to detail. With that in mind, we set out to create a new logo and brand identity that accurately reflected Philo’s status as a company that is almost pathologically innovative while also one of the longest-tenured firms in their field.
What we arrived at is a marriage of modern lines and type treatments, beautiful photography, and a largely refined and restrained color palette with pops of lively color and texture. The result is a compelling picture of a group that tells compelling stories for a living.
September 10th, 2013. Chicago, IL – From deep in the heart of the Avondale neighborhood of Chicago, the creative team at Bright Bright Great are launching the Avondale Type Co., a pay-what-you-wish type foundry.
After years of using and licensing fonts built by others for client work, the Avondale Type Co. began as one font, ATC Krueger, to take matters into their own artistic hands. BBG Art Director Alex Sheyn explains, “I made Rosemary to fill a need in my own design work. I had a very stylized version of a didone font in my head, but couldn’t find one that met the idea of what I was looking for, so I just made my own.”
Wanting to spread the wealth at an affordable cost, Bright Bright Great worked long hours to bring both ATC Krueger and ATC Rosemary, another font created by Sheyn, to the public. BBG Art Director Drew Rios designed the Avondale Type Co. site, along with Developer Tiffany Stoik of Blobfolio. “Avondale Type Co. is really about bringing an affordable type option to all designers, new as well as experienced,” explains Rios.
For more information, please contact us, or visit http://avondaletypeco.com