Our Apprentice, Margaux Delapierre, recently returned to Paris after completing her Brand Strategy Apprenticeship with BBG. After spending 6 months with the team in our Chicago-office, we asked her to recap her time with us.
Working for the BBG crew (and in the USA) was a very new experience for me. I didn’t know what to expect in flying to Chicago but I’m not disappointed. From day 1, BBG considered me a full-fledged member of the team, not only as an intern, but as a part of the family.
Through my 6 months, I struggled, learned, improved skills and more. Below are three incredibly important aspects I learned to succeed!
Pay Attention to Details
Not working in my native language has been a great experience for me. Every day, creating content for news and events, writing blogs for BBG’s internal brands and handling social media in English pushed me to understand tone and always watch for the small details.
Being a part of a small agency like BBG was also a first for me. I like the fact that everybody communicates daily with everyone else. The lines of communication are always open.
One thing I find particularly valuable at BBG is that we debrief on every active and upcoming project each morning. This is the great way to receive an overview of all projects and for sharing ideas as they come up.
Communication is the success key for agencies and BBG understands this very well.
If you need advice, ask for it. Everyone is here to help you succeed. In the end, asking will save time and keep you on a stronger path, so don’t wait if something is unclear, just ask.
These past 6 months helped me to learn more about myself, my career goals and taught me to never stop learning. Thanks again BBG!
Bright Bright Great is proud to announce the launch of Amanecer Yacht’s new website, AmanecerYacht.com.
Amanecer Yacht provides private, fully-customizable luxury yacht charter experiences for travelers in Puerto Vallarta, Punta Mita, and other locations along the Banderas Bay in Pacific Mexico.
In addition to art direction, design, development, and hosting of the new website, BBG also created Amanecer’s new brand and print materials, including business cards, menus, sales brochure and a custom icon and illustration style for both the web experience and Amanecer’s press materials.
After the presentation, Jason and Nick stuck around to answer questions and talk one on one with some of the attendees, learning a little more about the ideas that are being developed at CIE, the issues they’re running into as entrepreneurs, and helping to provide answers where possible.
Both Jason and Nick look forward to continuing to help some of the attendees with their projects and getting better acquainted with more of the participants at CIE.
If you’d like to have BBG speak at an event you have coming up, say hello!
Bright Bright Great is delighted to announce the launch of Great Lakes Home’s e-commerce store. BBG created a wholistic brand and e-commerce website for Great Lakes Home as they open their first physical location at 2005 S Halsted in Chicago’s Pilsen neighborhood.
The goal from the outset of the project was to create a brand that at once felt lived-in and modern, a visual complement to the tagline “Historical Modern.” The brand aesthetic centered around a mysterious sea monster and a ghostly ship captain; our challenge was to build a narrative around that story that also rooted the company in the handmade home goods that the company is selling. This process started with constructing a narrative around a fictional family that encompassed what the brand was trying to capture in terms of their overall aesthetic, sense of place in the Upper Midwest, and general personality.
From there, we set about building the e-commerce experience on Shopify. Starting with the blueprint of a house, we built the navigation structure around the idea of furnishing the rooms of one’s home, employing Avondale Type Co.‘s ATC Harris typeface to reinforce the architectural sensibility. This helps the store to make a statement about objects that visitors might find unusual, and helps users to shop specifically by the room they are intending to furnish. We also had the pleasure of working with Anna Knott and Nathan Kirkman from Camera Department, who provided beautiful photographs with which to populate the site and store.
The finished product is a beautiful website and brand that pays homage to the ideas that laid the groundwork for the store while providing an exciting and highly-immersive online shopping experience. We’re thrilled to have been a part of this project and we’re excited to get started on the hard work of promoting and growing the brand alongside the team at Great Lakes Home in the months and years to come!
Bright Bright Great is delighted to welcome our new Designer, Maayan Brown, to the team. Maayan will be assisting our Art Directors and learning alongside our full team.
As part of her first day, we sat down to ask some questions about what brought her to the BBG team and what drives her. Read her answers below!
What is your official title at BBG?
What got you interested in design?
I’ve always been artistic but focused mostly on motion graphics and illustration in art school. I recently became more interested in graphic design and was able to get some really good mentorship from talented designers here in Chicago, which helped me sharpen my typographic and conceptual skills. Design is art with a purpose, and it’s a very gratifying field to be in. Seeing a beautifully designed piece of work makes me awed and happy- and I aim to create things that make me (and others) feel that way.
What interested you in working at BBG?
A mentor told me about BBG and said it would a great learning experience at a wonderful company. I could tell from a glance that the work BBG puts out is strong, good design and I knew I’d be honored to get a chance to learn from the talented people who work here.
What is your favorite project that you’ve worked on to this point?
In school I did a rebrand for FTD (Florists’ Transworld Delivery) and got to make a monoline “seal”/stamp brandmark which was something I’d always wanted to do.
What is your favorite Taco Bell menu item?
I don’t do fast food, so I wouldn’t be able to tell you 😇. I’ve only been to Taco Bell once in my life and that was in 2008.
[Ed. Note: We realize that Maayan’s answer to the above question is offensive, but we feel it is important to publish her answers as she gave them to us. We apologize if anyone was upset or disturbed by this response.]
What do you hope to learn during your time at BBG?
A lot! I want to get fast and efficient. I want to gain confidence in myself as a designer and while facing clients. I want to become a better designer in general and as one working in the digital space. I’d love to get more involved with the design community in Chicago and make good connections with my co-workers. I’d like to create work that I am proud of and help BBG keep doing awesome work.
What are your hobbies or interests outside of work?
I like to draw, read, cook healthy food, and exercise once in a while. I also have a slight obsession with buying dresses. I love wearing fancy (usually medieval-style) dresses as costumes, so I’m waiting eagerly for Halloween.
What’s your hometown?
Be’er Sheva. A Southern city in Israel.
How long have you been in Chicago?
I was born in Chicago and left when I was a baby. I’ve been back 3.5 years now.
What is your favorite thing about the city?
The buildings. Walking through the city, the architecture and the river are beautiful.
Do you have any pets?
I grew up in a household that had two cats, a dog, a tortoise and at one point, eleven rabbits! Currently I don’t have any pets but I hope to get a cat again someday. My husband is allergic to cats, so I’m hoping for a hypoallergenic breed or something.
Cats or dogs?
Love Cats! I used to have a cat that bit and scratched me regularly, but I’m convinced it was out of love.
Have you traveled? Do you have a favorite culture/country?
I’ve been to Italy, and I spent my honeymoon in Ireland. Besides that, traveling around the world and much of the U.S. is still very much on my to-do list!
What’s something people are surprised to learn about you?
I’m the oldest of 6 kids. I have four sisters and a brother. I can’t drive. I’m distantly related to Amy Winehouse: She is my mother’s-cousin’s- husband’s-niece.
Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.
Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.
Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.
BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.
Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before.
Among the new features are:
We’ve added the second-most requested feature, the ability to test out our fonts on the site, allowing users to get a better feel for each typeface before committing to a purchase.
One of Avondale Type Co.’s most exciting side-hustles since the start has been the ATC Artist Series, where Avondale Type Co.’s favorite artists and illustrators from around the world to create their initials, one symbol, and the ATC logo as they see fit.
We hope the new more humanistic approach to the site will help underscore the hard work (by real people!) that goes into making the beautiful typefaces we all use every day in our work for ourselves and our clients.
Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.
Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.
A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.
Bright Bright Great is thrilled to kick off a new creative partnership with Paris312.
Paris312 is a party supply company specializing in party boxes wrapped in a bow and shipped to customers, all with a Parisian flair. Their goal is to make gatherings and parties effortlessly chic for everyone.
As part of this process, BBG will be updating Paris312’s logo, shooting editorial photography, and redesigning Paris312’s website.
BBG is excited to get started on making an online presence that truly captures the style and ease of use of Paris312’s products.